Kiwi creative research platform Ideally has recruited Clemenger BBDO\u2019s Lindsay Bennett to lead its global communications.\u00a0<\/p>\n
Sydney-based Bennett will work alongside Ideally\u2019s global head of marketing, Michaela Egbers, to shape the company\u2019s brand strategy, boost its profile, and expand growth opportunities internationally.\u00a0<\/p>\n
\u201cI\u2019m excited to join Ideally at such a pivotal moment,\u201d Bennett said. \u201cThis is the type of company that is defining what\u2019s next for marketing, combining technology, creativity and insights to help brands grow smarter. I can\u2019t wait to share that story on the global stage.\u201d\u00a0<\/p>\n
Bennett joined Clemenger BBDO earlier this year as head of brand and communications, helping integrate the agency with CHEP Network and Traffik while supporting new business.\u00a0<\/p>\n
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On her time with Clemenger, she said: \u201cI\u2019m grateful for the opportunity to help guide an iconic creative brand through a transformative chapter alongside an incredible group of people. It\u2019s been a privilege.\u201d<\/p>\n
Her move to Ideally marks a return to global work after spending over four years in New York leading marketing at DDB and then at Gale, where she oversaw marketing, communications and new business across North America. Earlier in her career she also worked as a journalist at Adnews in Sydney.<\/p>\n
Founded in Auckland in 2023, Ideally supplies a research platform designed to help marketers test and refine brand ideas and propositions.\u00a0<\/p>\n
It has steadily grown its Australian footprint over the last year, hiring Sydney-based Simon Gawn as head of local operations last year,<\/a> alongside former AnalogFolk and Hogarth leader Kim Le Gras as its strategic client partner.<\/a>\u00a0<\/p>\n Bennett\u2019s departure comes as Clemenger\u2019s parent company, Omnicom Group Oceania, finalises its global acquisition of IPG Mediabrands.\u00a0<\/p>\n Omnicom would not confirm whether her role will be replaced, saying it is \u201cfinalising the structure and approach.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Kiwi creative research platform Ideally has recruited Clemenger BBDO\u2019s Lindsay Bennett to lead its global communications.\u00a0 Sydney-based Bennett…\n","protected":false},"author":2,"featured_media":247385,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,146903,146904,105],"class_list":["post-247384","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-clemenger-bbdo","tag-ideally","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/247384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=247384"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/247384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/247385"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=247384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=247384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=247384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}