Due to complete next month<\/a>, it will create the world\u2019s largest advertising holding company, with more than 100,000 staff and global revenues well in excess of Publicis Groupe and WPP.<\/p>\n\u201cTogether, we will emerge with the industry\u2019s most talented team and a powerful platform designed to accelerate growth through strategic advantages in data, media, creativity, production, and technology,\u201d said John Wren, chairman and chief executive of Omnicom.<\/p>\n
\u201cTogether [with IPG], we will emerge with the industry\u2019s most talented team and a powerful platform designed to accelerate growth through strategic advantages in data, media, creativity, production, and technology.<\/p>\n
\u201cWe\u2019re already seeing strong momentum with significant new business wins across both companies, underscoring the compelling opportunities this acquisition creates.\u201d<\/p>\n
The washout from Omnicom\u2019s takeover is unclear. Staff from Omnicom and Interpublic\u2019s Australian operation have not been permitted to discuss the situation with either party until it is officially given the green light.<\/p>\n
Globally, Omnicom\u2019s severance costs more than doubled to $127 million (AU$195 million) in the first three quarters of 2025.<\/p>\n
In previous discussions with analysts, Omnicom global CEO John Wren said that \u201cstaff associated with any revenue stream at all, you\u2019re gold, don\u2019t worry about it\u201d.<\/p>\n
Omnicom\u2019s agency brands, in addition to DDB, include TBWA and BBDO, PHD, OMD and Hearts & Science.<\/p>\n
When asked by analysts if IPG agencies\u2014which include media shops Initiative, Magna, UM and creative shops McCann, FCB and the MullenLowe Group\u2014would be folded into Omnicom brands, Wren replied:<\/p>\n
\u201cWe\u2019ll make appropriate decisions based upon what\u2019s going to lead to greater growth and greater career opportunities for our best and talented people\u201d.<\/p>\n
DDB is one of the industry\u2019s most storied agency brands, having produced legendary and genuinely game-changing work for the likes of Volkswagen, including \u2018Think Small\u2019.<\/p>\n
It was founded in 1949 by former Grey execs Bill Bernbach, James Edwin Doyle and Maxwell Dane, who give the agency its name.<\/p>\n
In Australia\u2019s DDB has been behind several award-winning campaigns, including Volkswagen\u2019s \u2018RooBadge\u2019 and McDonald\u2019s \u2018Big Mouthful\u2019 (see both below).<\/p>\n
McDonald\u2019s, The Original Mouthful<\/p>\n
Volkswagen, RooBadge<\/p>\n
Join more than 30,000 advertising industry experts<\/p>\n
Get all the latest advertising and media news direct to your inbox from B&T.<\/p>\n
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