{"id":248516,"date":"2025-10-29T11:10:13","date_gmt":"2025-10-29T11:10:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/248516\/"},"modified":"2025-10-29T11:10:13","modified_gmt":"2025-10-29T11:10:13","slug":"toyotas-new-century-brand-debuts-extravagant-coupe","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/248516\/","title":{"rendered":"Toyota&#8217;s New Century Brand Debuts Extravagant Coupe"},"content":{"rendered":"<p>For decades, the Century has stood as the most luxurious car ever engineered in Japan. Mainly sold domestically to government officials and members of the business elite, it had been a sedan since its debut in 1967. But things began to shift in 2023, when Toyota decided to branch out with an SUV. At the ongoing Japan Mobility Show, the Century returns with a sleeker body style: a coupe.<\/p>\n<p>Mind you, this is not a Toyota. It\u2019s a Century, full stop. Now established as a <a href=\"https:\/\/www.motor1.com\/news\/775948\/century-becomes-flagship-brand-toyota\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22775948%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22century-becomes-flagship-brand-toyota%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">standalone brand<\/a> positioned at the very top of Toyota\u2019s hierarchy, Century distances itself from its parent company. It also sits well above Lexus, aiming to take on the likes of Rolls-Royce. Much like BMW\u2019s ultra-luxury sub-brand, the newly founded marque strives to deliver a fully bespoke, \u201cOne of One\u201d experience.<\/p>\n<p>Signaling that separation is an extravagant car that, curiously, doesn\u2019t even have a name. It\u2019s also unclear whether we\u2019re looking at a concept or a production model, though it appears to be somewhere in between. The lavish coupe borrows the <a href=\"https:\/\/www.motor1.com\/news\/763533\/toyota-century-suv-dimming-side-windows\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22763533%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22toyota-century-suv-dimming-side-windows%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">SUV\u2019s<\/a> dual-headlight design, but that\u2019s where the similarities largely end. It\u2019s an imposingly large machine that feels like Japan\u2019s answer to the Rolls-Royce Spectre.<\/p>\n<p>While Rolls-Royce\u2019s coupe is fully electric, the Century\u2019s hood vents suggest the presence of a combustion engine. For reference, the <a href=\"https:\/\/www.motor1.com\/news\/182482\/2018-toyota-century-revealed\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22182482%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%222018-toyota-century-revealed%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">sedan<\/a> uses a naturally aspirated 5.0-liter V-8, while the SUV employs a plug-in hybrid V-6. Don\u2019t get your hopes up for the return of the V-12, which Toyota offered only on the second-generation Century sedan from 1997 to 2017.<\/p>\n<p>        <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/16x9-tr.png\" alt=\"\" width=\"16\" height=\"9\" loading=\"lazy\"\/><\/p>\n<p>Photo by: Toyota<\/p>\n<p>The standalone Century coupe features a four-seat layout with a yoke-style steering \u201cwheel\u201d and a refreshingly compact, smartphone-like infotainment screen. A central ridge bisects both the front and rear seats, while the lack of B-pillars eases access to the rear. Interestingly, the car has an asymmetrical door configuration reminiscent of the quirky <a href=\"https:\/\/www.motor1.com\/news\/593003\/hyundai-veloster-production-engine-july\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22593003%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22hyundai-veloster-production-engine-july%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">Hyundai Veloster<\/a> with two sliding doors on the passenger side (left) and just one on the driver\u2019s side (right).<\/p>\n<p>There\u2019s plenty to admire about the fastback-shaped Century, though the absence of a rear window is perhaps less endearing. Then again, it\u2019s still a show car and won\u2019t reach production in this exact form. The final version will likely tone things down with conventional doors, mirrors, and B-pillars.<\/p>\n<p>Toyota remains tight-lipped about when the car will go on sale, but makes it abundantly clear that the Century represents the absolute pinnacle of Japanese luxury.<\/p>\n<p>                            <a href=\"http:\/\/www.motor1.com\/photos\/914965\/toyota-century-coupe\/#8294022_toyota-century-coupe-concept\" class=\"msnt-photo-thumb-gallery-main-photo-box\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>                                    <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/16x9-tr.png\" loading=\"lazy\" alt=\"Toyota Century Coupe\" width=\"16\" height=\"9\"\/><\/p>\n<p>                            <\/a><\/p>\n<p>                                    61                                <\/p>\n<p>\n                            Source: Toyota                        <\/p>\n<p class=\"comfort-title-large flex gap-spacing-sm-base items-center\">\n<p>\t\tWe want your opinion!\n\t<\/p>\n<p>What would you like to see on Motor1.com?<\/p>\n<p>\t\t<a href=\"https:\/\/www.motor1.com\/survey\/2025\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\tTake our 3 minute survey.\t\t<\/a><\/p>\n<p class=\"compact-body-medium\">&#8211; The Motor1.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"For decades, the Century has stood as the most luxurious car ever engineered in Japan. Mainly sold domestically&hellip;\n","protected":false},"author":2,"featured_media":248517,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64,63,73047,18979,99,31316,97308,13356,96539,147531,1033,3179,69101,92599,74430,4262,917,147533,147532],"class_list":["post-248516","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-au","tag-australia","tag-b2c","tag-bmw","tag-business","tag-century","tag-coupe","tag-first-look","tag-hyundai","tag-lexus","tag-luxury","tag-official","tag-phev","tag-rolls-royce","tag-sedan","tag-suv","tag-toyota","tag-v-6","tag-v-8"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/248516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=248516"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/248516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/248517"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=248516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=248516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=248516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}