{"id":249893,"date":"2025-10-30T01:41:13","date_gmt":"2025-10-30T01:41:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/249893\/"},"modified":"2025-10-30T01:41:13","modified_gmt":"2025-10-30T01:41:13","slug":"afls-social-media-heavyweights-the-most-followed-clubs-1-18-afl-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/249893\/","title":{"rendered":"AFL’s social media heavyweights: The most followed clubs 1-18 – AFL News"},"content":{"rendered":"

<\/a><\/p>\n

Collingwood leads the competition as the most followed club in the AFL<\/a>, ranking first among the four key platforms – Instagram, X (formerly Twitter), Facebook and TikTok.<\/p>\n

The Pies boast nearly 1.4 million followers across the quartet of sites, with the next best in Hawthorn recording 1.15 million.<\/p>\n

Understandably, the newer clubs, GWS and Gold Coast, are listed toward the bottom of the social media ladder due to their lack of fan base.<\/p>\n

The Giants have taken a lead over their counterpart largely thanks to social media wiz Jacob Gaynor, who is the head of content at the club. As a result, the incoming AFL<\/a> side, Tasmania Devils<\/a>, has enlisted Gaynor’s help from 2026 onwards, as they work toward their inception.<\/p>\n

Along with Collingwood, fellow Victorian powerhouses Essendon, Richmond and Carlton rank the next best, while Geelong follows suit.<\/p>\n

Sydney is the most followed non-Victorian club in the AFL<\/a>, displaying 826,700 across all four channels.<\/p>\n

The most popular AFL clubs, according to the social media channels<\/p>\n

\u00a0
\nX (formerly Twitter)
\nInstagram
\nTikTok
\nFacebook
\nTotal<\/p>\n

AFL<\/a>
\n908,400
\n1,400,000
\n658,100
\n1,500,000
\n4,466,500<\/p>\n

Collingwood
\n161,500
\n436,000
\n348,600
\n441,000
\n1,387,100<\/p>\n

Hawthorn
\n105,300
\n333,000
\n332,800
\n383,000
\n1,154,100<\/p>\n

Essendon
\n143,800
\n278,000
\n168,800
\n362,000
\n952,600<\/p>\n

Richmond
\n113,000
\n324,000
\n193,500
\n316,000
\n946,500<\/p>\n

Carlton
\n129,000
\n312,000
\n127,400
\n326,000
\n894,400<\/p>\n

Geelong
\n95,700
\n273,000
\n248,400
\n265,000
\n882,100<\/p>\n

Adelaide
\n160,100
\n216,000
\n149,000
\n306,000
\n831,100<\/p>\n

Sydney
\n104,600
\n260,000
\n177,100
\n285,000
\n826,700<\/p>\n

Brisbane
\n101,100
\n274,000
\n158,600
\n268,000
\n801,700<\/p>\n

West Coast
\n102,400
\n273,000
\n71,800
\n343,000
\n790,200<\/p>\n

St Kilda
\n88,500
\n166,000
\n231,400
\n214,000
\n699,900<\/p>\n

Western Bulldogs<\/a>
\n74,800
\n212,000
\n143,600
\n222,000
\n652,400<\/p>\n

Fremantle
\n91,900
\n201,000
\n93,200
\n251,000
\n637,100<\/p>\n

Port Adelaide
\n112,600
\n177,000
\n97,000
\n222,000
\n608,600<\/p>\n

Melbourne
\n73,400
\n156,000
\n108,400
\n199,000
\n536,800<\/p>\n

GWS
\n70,500
\n172,000
\n117,300
\n162,000
\n521,800<\/p>\n

North Melbourne
\n78,600
\n149,000
\n98,800
\n166,000
\n492,400<\/p>\n

Gold Coast
\n61,900
\n138,000
\n87,400
\n132,000
\n419,300<\/p>\n

Correct as of October 30, 2025.<\/p>\n

Not surprisingly, the social media following almost identically reflects the membership ladder in 2025.<\/p>\n

\u00a0
\nCLUB
\nTOTAL<\/p>\n

1
\nCollingwood*
\n112,491<\/p>\n

2
\nWest Coast*
\n107,079<\/p>\n

3
\nCarlton
\n100,743<\/p>\n

4
\nRichmond
\n92,531<\/p>\n

5
\nGeelong*
\n92,379<\/p>\n

6
\nHawthorn*
\n87,204<\/p>\n

7
\nEssendon
\n85,568<\/p>\n

8
\nAdelaide*
\n81,067<\/p>\n

9
\nSydney*
\n76,674<\/p>\n

10
\nBrisbane*
\n75,115<\/p>\n

11
\nPort Adelaide*
\n72,656<\/p>\n

12
\nFremantle*
\n66,179<\/p>\n

13
\nWestern Bulldogs<\/a>*
\n65,584<\/p>\n

14
\nSt Kilda*
\n65,509<\/p>\n

15
\nMelbourne
\n58,563<\/p>\n

16
\nNorth Melbourne*
\n56,283<\/p>\n

17
\nGWS GIANTS*
\n37,705<\/p>\n

18
\nGold Coast SUNS*
\n30,107<\/p>\n

* Club Membership Record in 2025<\/p>\n

\u00a0<\/p>\n

As for the Devils, they have built a strong following on Instagram, gaining 95,800 fans, while also finding their feet on X with 8,000 enthusiasts.<\/p>\n

However, they boast over 200,000 paying members as they continue to funnel much-needed funds into the club, albeit for a small membership fee<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Collingwood leads the competition as the most followed club in the AFL, ranking first among the four key…\n","protected":false},"author":2,"featured_media":249894,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,85],"class_list":{"0":"post-249893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afl","8":"tag-afl","9":"tag-au","10":"tag-australia","11":"tag-australian-football-league","12":"tag-australianfootballleague","13":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/249893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=249893"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/249893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/249894"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=249893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=249893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=249893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}