{"id":250364,"date":"2025-10-30T06:49:09","date_gmt":"2025-10-30T06:49:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/250364\/"},"modified":"2025-10-30T06:49:09","modified_gmt":"2025-10-30T06:49:09","slug":"how-size-inclusivity-at-fashion-shows-can-have-a-big-impact-on-broader-society","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/250364\/","title":{"rendered":"How size inclusivity at fashion shows can have a big impact on broader society"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">Annika Nielsen distinctly remembers watching plus-size model Ashley Graham appear in a music video with Joe Jonas.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It&#8217;s such a strong moment in time for me to think back to.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The 30-year-old describes herself as a curve model and content creator, and says representation is sometimes &#8220;something that you don&#8217;t realise that you miss or that you need until you see it&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Ashley Graham was among the winged models in Victoria&#8217;s Secret&#8217;s most recent fashion show.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Marie Claire Australia called it &#8220;one of the label&#8217;s most joy-filled (and almost most diverse) line-ups yet&#8221;.<\/p>\n<p><img decoding=\"async\" alt=\"Body-positive model Ashley Graham walks down a fashion runway in black lingerie\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/6e3edced4f6c0ce3eff265420d879e6c\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Annika Graham says the inclusion of models such as Ashley Graham (above) at this year&#8217;s Victoria&#8217;s Secret Fashion Show give her reason to feel &#8220;cautiously optimistic&#8221;. (Reuters)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Annika says she&#8217;s &#8220;cautiously optimistic&#8221; about the more inclusive range of models featured, but didn&#8217;t notice much progress between the most recent show and last year&#8217;s.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">More broadly, she says it sometimes feels like things have swung back to something less inclusive.<\/p>\n<p>Our expertsGemma Sharp is a clinical psychologist and the founding director of the Consortium for Research in Eating DisordersJasmine Fardouly is a body image researcher and a senior lecturer in the School of Psychology at the University of Sydney\u00a0Fiona Newton is an Associate Professor of marketing at Monash University&#8217;A lone gesture&#8217;<img decoding=\"async\" alt=\"Gemma Sharp with a dark bob and spectacles smiles in a professional headshot. \" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/79efa9d27d19bbcafe93960bd8d3c0e4\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Gemma Sharp says we used to &#8220;celebrate this inclusivity&#8221; and &#8220;now we see it more as scepticism\u201d. (Supplied: Dr Gemma Sharp)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The Victoria&#8217;s Secret Fashion show returned from a <a class=\"Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/2024-10-19\/victorias-secret-diversity-problem-new-meaning-token\/104488504\" data-component=\"Link\" rel=\"nofollow noopener\" target=\"_blank\">six-year break<\/a> in 2024.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Before the break, marketing director Ed Razek triggered a <a class=\"Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.abc.net.au\/news\/2018-11-20\/victorias-secret-backlash-is-a-21st-century-labour-dispute\/10510318\" data-component=\"Link\" rel=\"nofollow noopener\" target=\"_blank\">public relations crisis<\/a> when he said the brand would not include transgender or plus-size models in its fashion show.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Founding director of the Consortium for Research and Eating Disorders, Gemma Sharp, says about the recent show, &#8220;in the sort of broader landscape of body positivity I felt like this was a bit of a lone gesture&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Professor Sharp says a patient recently wanted to discuss the show with her, and &#8220;the thrust of the conversation was quite positive&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Jasmine Fardouly, a body image researcher and a senior lecturer in the School of Psychology at the University of Sydney says, &#8220;I was quite encouraged to see a more diverse range of bodies within the catwalk, because this is really what we need to be seeing more and more of everywhere.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">In October, <a class=\"Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.voguebusiness.com\/story\/fashion\/the-vogue-business-spring-summer-2026-size-inclusivity-report\" data-component=\"Link\" rel=\"nofollow noopener\" target=\"_blank\">Vogue Business analysed<\/a> every official runway featured on Vogue Runway from the New York, London, Paris and Milan Spring\/Summer shows.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">When compared to its previous Spring\/Summer report, it found &#8220;this season&#8217;s plus-size representation is roughly the same, while mid-size representation has halved&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\"><a class=\"Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/www.vogue.com.au\/fashion\/news\/afw-2025-vogue-size-inclusivity-report\/image-gallery\/bf69bb4aee772ba24f9a786694efc7c7\" data-component=\"Link\" rel=\"nofollow noopener\" target=\"_blank\">Vogue Australia broke down<\/a> the equivalent numbers for Australian Fashion Week earlier this year, finding they reflected &#8220;the broader decline in body diversity at runway presentations, both locally and globally&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Labels Gary Bigeni and Nicol &amp; Ford led the way among the limited size inclusive presentations, Gary Bigeni included six straight-size looks (19.4 per cent), 19 mid-size looks (61.2 per cent) and six plus-size looks (19.4 per cent)&#8221;.<\/p>\n<p>Why does it matter?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Professor Sharp says that research shows that the inclusion of different body shapes and sizes can subtly shift what we think of as the ideal.<\/p>\n<p><img decoding=\"async\" alt=\"A professional headshot of Jasmine Fardouly wearing a blazer, taken outside. \" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/13d8545a06856063c7056c615f067d43\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Jasmine Fardouly says what we see &#8220;can have a powerful impact on on how people see themselves, their bodies and what they want to look like&#8221;. (Supplied: Jasmine Fardouly)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Dr Fardouly says, &#8220;studies are finding that it&#8217;s beneficial \u2026 to see more diverse bodies within advertisements and within social media as well&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">What we see in advertising, social media and other media &#8220;does often promote what is seen as a desirable, attractive, acceptable body&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;[The] very specific body types that we often see within these spaces can drive or certainly influence beauty ideals and impact people&#8217;s body image and then body image has a knock-on effect on so many other aspects of people&#8217;s lives.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">She says it&#8217;s &#8220;disheartening&#8221; to see reporting suggesting that body inclusivity is &#8220;shifting back&#8221;.<\/p>\n<p>Is size inclusivity in advertising good for business?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Fiona Newton, an associate professor in the department of marketing at Monash University, says there is <a class=\"Link_link__5eL5m ScreenReaderOnly_srLinkHint__OysWz Link_showVisited__C1Fea Link_showFocus__ALyv2\" href=\"https:\/\/link.springer.com\/article\/10.1007\/s11747-024-01034-9\" data-component=\"Link\" rel=\"nofollow noopener\" target=\"_blank\">some research<\/a> to suggest that online retailers including a more diverse range of bodies in their photography benefits both them and consumers.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Models that resemble customers&#8217; body shapes are &#8220;likely to help them visualise how clothing items might look on them and fit them in real life&#8221; and &#8220;this may help increase purchase confidence&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Dr Newton says there are companies and brands that &#8220;have made a strategic long-term commitment&#8221; to body inclusivity.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;There may also be instances where brands decide to &#8216;jump on board&#8217; inclusivity in fashion for short-term strategic benefit&#8221;, which comes with &#8220;potential risks&#8221; such as being perceived as tokenistic.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">She says brands and companies are also keen to align with the values of their customer base to avoid backlash.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">They are also &#8220;increasingly using social listening and customer analytics to better understand how their customers (and the broader public) are perceiving their actions&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Dr Newton says scrutiny around advertising and body image has increased, but Dr Fardouly would like to see much stronger regulation.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I do think we need regulation to make it not a trend, but a requirement, to have diverse physical appearances within the advertising and fashion world,&#8221; Dr Fardouly says.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Ideals can be filtered down from these spaces.&#8221;<\/p>\n<p>&#8216;We&#8217;ve really swung&#8217;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Annika says progress often feels small.<\/p>\n<p><img decoding=\"async\" alt=\"A close-up of plus-size model Annika Nielsen\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/669bd9b350003da4076a66ab5150574b\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Annika Nielsen says her &#8220;focus has always been in inclusive and sustainable fashion&#8221;. (Supplied: Molly Burmeister)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;In the last couple of years, we&#8217;ve been having this conversation year after year.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">She says there is still a tendency for body types to be treated as trends and once again it&#8217;s an almost &#8220;radical idea&#8221; that &#8220;someone can be living in a larger body but also be successful&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I think we&#8217;ve really swung \u2014 probably not and hopefully not as bad the early 2000s and 2010s \u2014 but \u2026 back to those kinds of aesthetics.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Despite this, Annika says the First Nations ganbu marra opening runway at Melbourne Fashion Week \u2014 featuring brands such as Banbu, Gammin Threads and Goompi&#8217;s Girl \u2014 recently stood out for the right reasons.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;There was just so much diversity in there that I wasn&#8217;t even counting the curve models.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I think that everyone wants to see themselves represented, whether they realise it or not.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Annika Nielsen distinctly remembers watching plus-size model Ashley Graham appear in a music video with Joe Jonas. &#8220;It&#8217;s&hellip;\n","protected":false},"author":2,"featured_media":250365,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[110549,64,63,148652,22742,148653,75191,148657,148655,148654,148656,105,133355],"class_list":["post-250364","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ashley-graham","tag-au","tag-australia","tag-body-diversity","tag-body-image","tag-body-inclusivity","tag-body-positivity","tag-body-positivity-movement","tag-curve-model","tag-plus-sized-model","tag-psychologst","tag-technology","tag-victorias-secret-fashion-show"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/250364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=250364"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/250364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/250365"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=250364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=250364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=250364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}