{"id":250707,"date":"2025-10-30T10:37:10","date_gmt":"2025-10-30T10:37:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/250707\/"},"modified":"2025-10-30T10:37:10","modified_gmt":"2025-10-30T10:37:10","slug":"bike-shops-are-the-worst-e-bike-subscription-service-founder-slams-gatekeeping-shops-that-reject-normal-people-and-enable-the-car-to-kee","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/250707\/","title":{"rendered":"\u201cBike shops are the worst\u201d: E-bike subscription service founder slams \u201cgatekeeping\u201d shops that \u201creject normal people\u201d and enable the car to \u201ckeep winning\u201d \u2013 but others claim \u201cbad take\u201d ignores role of bike shops in growing cycling + more on the live blog"},"content":{"rendered":"<p>Are bike shops the worst? Well, Scott Murphy, the co-founder of e-bike subscription service Clover, certainly thinks so.<\/p>\n<p>(I know what you\u2019re thinking \u2013 he wants to sell short-term e-bike subs, of course he\u2019s not a fan of bike shops, hardly a shocker. Anyway\u2026)<\/p>\n<p>On his <a href=\"https:\/\/www.linkedin.com\/posts\/scottfmurphy_bike-shops-are-the-worst-they-flat-out-activity-7388843207457148928-bV1m\" target=\"_blank\" rel=\"nofollow noopener\">LinkedIn account<\/a> \u2013 where else? \u2013 this week, Murphy posted one of those classic long, pseudo-philosophical essays intrinsically associated with that particular social media platform\u2026 all about bike shops. And he divided the room, it\u2019s fair to say.<\/p>\n<p>\u201cBike shops are the worst,\u201d Murphy, who manages Clover\u2019s business strategy, posted.<\/p>\n<p>\u201cThey flat out reject normal people. Walk in asking for a bike to actually get places, and they look at you like you just farted in a wine tasting.<\/p>\n<p>\u201cIf you\u2019re not dropping \u20ac10K on some carbon racing toy, they don\u2019t care. Ask about racks, lights, or fenders, and they\u2019ll act like you asked them to install training wheels.<\/p>\n<p>\u201cMost bike shops don\u2019t sell transportation. They sell hobbies. They sell status. They sell identity. And if you don\u2019t speak fluent gear ratio, you\u2019re not part of the club.\u201d<\/p>\n<p>He continued: \u201cIt\u2019s High Fidelity on two wheels, the record shop that sneers at anyone who just likes music.<\/p>\n<p>\u201cExcept this time, it\u2019s people who just want to get to work, grab groceries, or ride to the beach without owning a car. And that\u2019s the real shame. Because until the industry stops gatekeeping and starts welcoming everyday riders, the car will keep winning by default.\u201d<\/p>\n<p><a href=\"https:\/\/road.cc\/content\/news\/cycling-live-blog-23-october-2025-316507\" target=\"_blank\" rel=\"nofollow noopener\">&gt;\u00a0&#8220;Brakes. They just slow you down&#8230;&#8221;: Bike shop&#8217;s customer claims brakes &#8220;aren&#8217;t working any more&#8221;&#8230; but mechanics horrified to discover it&#8217;s worse than they could have imagined<\/a><\/p>\n<p>Judging by the reaction to his post, it\u2019s safe to conclude that not everyone agrees with Murphy\u2019s belief that snooty bike shops are silently propping up the car industry.<\/p>\n<p>\u201cI think you might need to find a better bike shop,\u201d said Iain Montgomery. \u201cSure this is some, but it\u2019s a bit like going into Gucci and asking for a t-shirt under $20. You just wouldn\u2019t do it.<\/p>\n<p>\u201cCertainly know some snooty, and very expensive, bike shops, but they\u2019re the exception rather than the norm.\u201d<\/p>\n<p>\u201cI feel very much the opposite,\u201d added Anthony Klick. \u201cBike shops are one of my favourite places to visit and the vast majority are very much welcoming.\u201d<\/p>\n<p>Meanwhile, transport planning executive Jeff Peel said: \u201cThis is not only an objectively bad take, but not recognising the importance of neighbourhood bike shops as a vital part of the transportation ecosystem that you&#8217;re hoping to develop your e-bike venture in is shortsighted at best.<\/p>\n<p>\u201cBike shops have long been a critical part of ensuring bikes are part of the sustainable transportation mix. Doing away with them erodes the foundation you hope to build on, and in this economy, is really punching down at vulnerable small businesses. Rethink this, please.\u201d<\/p>\n<p><img decoding=\"async\" typeof=\"foaf:Image\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/10\/Local Bike Shop in London (copyright Simon MacMichael).JPG\" loading=\"lazy\" class=\"lazyload\" itemprop=\"image\" width=\"970\" height=\"728\" alt=\"Local Bike Shop in London (copyright Simon MacMichael)\" title=\"Local Bike Shop in London (copyright Simon MacMichael)\"\/><\/p>\n<p><a href=\"https:\/\/road.cc\/content\/feature\/evolution-great-british-bike-shop-297457\" target=\"_blank\" rel=\"nofollow noopener\">&gt;\u00a0The evolution of the great British bike shop: how one LBS with a proud history is moving with the times<\/a><\/p>\n<p>However, not everyone was rushing to condemn Murphy\u2019s LinkedIn bike shops hot take.<\/p>\n<p>Matt Johnson, the former president of Slipstream Sports, the management company behind the WorldTour team now known as EF Education-EasyPost, admitted that, even with his years of experience in the cycling industry, he \u201cdreads\u201d walking into a bike shop.<\/p>\n<p>\u201cI don&#8217;t really have a horse in this race, but I&#8217;ve thought for a long time that bike shops really struggle to welcome people. It is why this industry sometimes is its own worst enemy,\u201d Johnson said.<\/p>\n<p>\u201cI hate to take my own experiences and say they are everyone\u2019s. They are not. They are just my experiences, but I will share the majority of my bike store experiences:<\/p>\n<p>\u201cFirst, I feel I&#8217;m very qualified to be in a bike shop: Worked at a shop since the age of 12 to 15; Raced bikes for 15 years (three in Europe from age 15 to 18); President of a Tour de France team for 10 years; Raised more money for a US cycling team than anyone in history.<\/p>\n<p>\u201cThat said, I\u2019m so intimated to walk into any bike store.\u00a0 Boulder, Bay Area, or LA, you name it, somehow the experience is universal regardless of geography.<\/p>\n<p>\u201cOf course not all stores are like that and once you are on the \u2018in crowd\u2019 it becomes a blend of your sanctuary and cool kid club house.<\/p>\n<p>\u201cBut you walk in without anyone knowing you and you need to buy a set of pedals or cleats, the average service experience is terrible in the US. In Europe, my experiences are much, much better. I dread walking into a bike store.\u201d<\/p>\n<p><a href=\"https:\/\/road.cc\/content\/news\/cycling-live-blog-31-july-2025-315219\" target=\"_blank\" rel=\"nofollow noopener\">&gt;\u00a0&#8220;Jesus, it&#8217;s like a horror movie&#8221;: Bike mechanic despairs at &#8220;one of the worst&#8221; worn tyres they&#8217;ve ever seen<\/a><\/p>\n<p>Finally, Chuck Gorman offered this balanced perspective: \u201cI think that there are many different types of bike shops\u2026 There are absolutely higher end shops, catering to the audience for high end road\/mountain bikes, and they can be elitist.\u00a0<\/p>\n<p>\u201cBUT the majority of shops (at least here) are ore open minded and are looking to get people on bikes, and while they can provide the higher end brands, do far more volume in the low and mid-tier range, and are starting to explore the e-bike space as well.\u201d<\/p>\n<p>What do you reckon? Are bike shops the preserve of elitist cycling snobs like Murphy claims? Or are they a key component in getting more people, of all backgrounds and cycling experience, riding bikes? Let us know in the comments\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"Are bike shops the worst? Well, Scott Murphy, the co-founder of e-bike subscription service Clover, certainly thinks so.&hellip;\n","protected":false},"author":2,"featured_media":250708,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":{"0":"post-250707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-au","9":"tag-australia","10":"tag-cycling","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/250707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=250707"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/250707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/250708"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=250707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=250707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=250707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}