{"id":255548,"date":"2025-11-01T13:44:14","date_gmt":"2025-11-01T13:44:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/255548\/"},"modified":"2025-11-01T13:44:14","modified_gmt":"2025-11-01T13:44:14","slug":"four-more-years-zwift-extends-tour-de-france-femmes-sponsorship-through-2029","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/255548\/","title":{"rendered":"‘Four more years’ – Zwift extends Tour de France Femmes sponsorship through 2029"},"content":{"rendered":"

Zwift announced an extension of another four years for their title sponsorship of the Tour de France Femmes<\/a>, with the global online cycling platform supporting the event through 2029.<\/p>\n

The agreement marks a continuation of a long-term partnership with organisers ASO that saw the start of the Tour de France Femmes avec Zwift in 2022.<\/p>\n

<\/p>\n

\u201cThis is much more than a sponsorship for Zwift, it\u2019s a part of our identity, underpinned by our mission to make more people, more active, more often,” said Eric Min, Zwift CEO and co-founder.<\/p>\n

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\u201cGrowing women\u2019s participation in cycling is a critical mission. We truly believe that to be successful, the Tour de France Femmes avec Zwift is essential. The first four years of this partnership have been incredible. The excitement is tangible and the impact is clear. I can\u2019t wait to see what we can achieve over the next four years and beyond.\u201d<\/p>\n

The rebirth of the women’s Tour de France saw Annemiek van Vleuten win the race in 2022, then Demi Vollering in 2023, Kasia Niewiadoma-Phinney in 2024, and Pauline Ferrand-Pr\u00e9vot in 2025.<\/p>\n

\u201cThe Tour de France has always been the most famous race in cycling, and it has been fantastic to have it added to the calendar for the women\u2019s peloton,\u201d said Niewiadoma-Phinney.<\/p>\n

\u201cWinning the iconic yellow jersey has been the highlight of my career, and it is so exciting that the Tour de France Femmes avec Zwift will continue to be the biggest race on the calendar and show off the excitement of women\u2019s cycling to people around the world.\u201d<\/p>\n

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The partnership between ASO and Zwift for the flagship event has been built on inspiring, engaging and growing women’s cycling globally.<\/p>\n

According to Zwift, the 2025 Tour de France Femmes brought an average audience of 2.7 million viewers per stage, in France alone. The final stage, where Ferrand-Pr\u00e9vot claimed the victory, brought a peak audience of 7.7 million.<\/p>\n

\u201cThe Tour de France Femmes avec Zwift continues to break records and exceed even our own expectations,\u201d said Marion Rousse, director of the Tour de France Femmes avec Zwift.<\/p>\n

\u201cIt\u2019s a pleasure to work alongside a partner that helps amplify the race and women\u2019s professional cycling in the way that Zwift does. We\u2019ve achieved a lot already, and I\u2019m excited that we can continue this journey together.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Zwift announced an extension of another four years for their title sponsorship of the Tour de France Femmes,…\n","protected":false},"author":2,"featured_media":255549,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":{"0":"post-255548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-au","9":"tag-australia","10":"tag-cycling","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/255548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=255548"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/255548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/255549"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=255548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=255548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=255548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}