Cossington and Van Ginhoven hope to take advantage of the $115bn (\u00a387bn) available to them via umbrella company Sixth Street.<\/p>\n
Their ambition is big, but simple – to do everything they can to help their clubs win football matches. <\/p>\n
When Cossington, who described herself as feeling like “a kid in the candy store”, was tasked with recruiting the “best in the world”, Van Ginhoven was top of her list.<\/p>\n
The former FA general manager worked with England manager Sarina Wiegman across her three Euros title successes – first with the Netherlands in 2017,<\/a> then the Lionesses in 2022<\/a> and 2025.<\/a><\/p>\n As soon as Cossington found out Van Ginhoven’s intention was not to extend her contract in the summer, she asked her to join her in San Francisco. <\/p>\n “We want to be a global organisation that has levels and standards that are through the roof,” said Cossington. “We looked at the very best.<\/p>\n “Anja and her skills are incredibly unique. She understands the business side of a football club, but also the performance aspect.<\/p>\n “She has a proven track record of joining the two together. She was in that pool of top, top talent that we identified. <\/p>\n “It was also a cultural fit. To work with someone who has the same ambition, the same values and is incredibly skilled at their job, it was an easy decision.”<\/p>\n It was a big call for Van Ginhoven to leave the FA having worked with Wiegman at Dutch club Den Haag, as well as in the international game. <\/p>\n But she says Bay Collective is “everything she believes in” and she couldn’t pass up the opportunity to be reunited with Cossington.<\/p>\n “It is about using the uniqueness of women’s football to build clubs and to make players better,” Van Ginhoven told BBC Sport. <\/p>\n “If you are connected, you can be a superpower as a team, a club and an organisation to grow women’s football in the right way.<\/p>\n “We come from different countries, were raised in different ways, but what brings us together is our journey in women’s football and the love for the beautiful sport. <\/p>\n “We think we can bring our expertise in to help women’s football. We really want to develop the sport we both love so deeply in the right way.”<\/p>\n","protected":false},"excerpt":{"rendered":"Cossington and Van Ginhoven hope to take advantage of the $115bn (\u00a387bn) available to them via umbrella company…\n","protected":false},"author":2,"featured_media":257129,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[64,63,596,85],"class_list":{"0":"post-257128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-football","8":"tag-au","9":"tag-australia","10":"tag-football","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/257128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=257128"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/257128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/257129"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=257128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=257128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=257128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}