{"id":26115,"date":"2025-07-27T23:34:06","date_gmt":"2025-07-27T23:34:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/26115\/"},"modified":"2025-07-27T23:34:06","modified_gmt":"2025-07-27T23:34:06","slug":"uber-eats-serves-up-in-restaurant-deals","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/26115\/","title":{"rendered":"Uber Eats serves up in-restaurant deals"},"content":{"rendered":"

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Uber Eats has launched Dine Out with Uber Eats<\/a>, a new product offering in-restaurant dining deals, with Sydney as the first city globally to pilot the initiative.<\/p>\n

The new feature gives customers access to exclusive in-person offers at hundreds of local restaurants via the Uber Eats app.<\/p>\n

To mark the launch, Uber Eats will host the House of Eats \u2014 a free, one-night-only dining event on 8 August.<\/p>\n

\"Uber<\/p>\n

The pop-up, curated by chef Danielle Alvarez, will feature a four-course menu showcasing dishes from participating restaurants, including Catalina, Fabbrica, and Mary\u2019s. Wine pairings will be provided by local wine retailer and bar, P&V.<\/p>\n

The event is produced by History Will Be Kind<\/a>, with brand experience by Yakusan, creative by Hello Agency, and paid media handled by EssenceMediacom.<\/p>\n

Menu highlights include Mary\u2019s fried chicken with caviar, Fabbrica\u2019s cacio e pepe with bottarga, Catalina\u2019s pan-fried snapper with a herb salad, and Alvarez\u2019s take on pavlova with sorrel sorbet and yogurt mousse.<\/p>\n

\"Uber<\/p>\n

House of Eats chefs: Mark Axisa, Catalina; Lou Dowling, P&V; Danielle Alvarez; Kenny Graham, Mary\u2019s; Scott McComas-Williams, Fabbrica<\/p>\n

Peta Fitzgerald, Uber Director of Communications, said: \u201cUber Eats is famous for bringing local restaurant food into Aussie homes and now we\u2019re flipping that script with the launch of Dine Out to help drive more diners through the doors of the restaurants they love.<\/p>\n

\u201cSydney has some of the best dining in the world so we\u2019re incredibly privileged to launch the pilot Down Under with the help of Danielle Alvarez and our talented restaurant partners. House of Eats is all about shining a light on Sydney\u2019s incredible food culture.\u201d<\/p>\n

HWBK Managing Director, Edwina Brook, added: \u201cShifting the focus for Uber Eats from delivery to dining out has been a delicious challenge. The House of Eats is a tribute to Sydney\u2019s rich dining fabric \u2013 we wanted to harness what makes eating out in our city special to earn attention and drive social talkability as a world first for the brand.<\/p>\n

\u201cIt was a no-brainer to team up with Danielle Alvarez to create a concept that\u2019s playful, a menu that\u2019s full of flavour and to keep Uber Eat\u2019s restaurant partners front and centre.\u201d<\/p>\n

CREDITS
Client: Uber Eats
Head of Communications: Peta Fitzgerald
Communications ANZ: Joshua O\u2019Connor
Head of Marketing ANZ: Nicole Bardsley
Senior Product Marketing Manager: Amisha Bajaj
Retail Marketing Lead ANZ: Margot Deltour
Senior Marketing Manager ANZ: Olivia Sykes
Social Media Lead APAC: Chanelle Murray
Social Media Associate ANZ: Haley Evirgen<\/p>\n

Earned Creative & PR Agency: History Will Be Kind
Managing Director: Edwina Brook
Group Account Director: Rachael Gadgil
Strategy Director: Bella Rousis
Senior Account Director: Georgie Wilson
Account Director: Jack Hazeldine
Account Manager: Brooke Gascoigne<\/p>\n

Brand Experience Agency: Yakusan
Managing Director: Gilles Merry
Executive Creative Director: David Mardon
Account Director: Amelia Gill
Senior Creative Producer: Eve Milburn<\/p>\n

Digital Strategy and Creative: Hello
Director of Client Experience: Madeline Marovino
Account Director: Bella Ziino<\/p>\n

Media Agency: EssenceMediacom
Client Partner: Nathaniel Thompson
Digital Director: Matt Leahy<\/p>\n

Photography: Benito Martin
Photography Styling: Jess Johnson<\/p>\n

Keep on top of the most important media, marketing, and agency news each day with the\u00a0Mediaweek\u00a0Morning Report\u00a0\u2013 delivered for free every morning to your inbox.<\/a><\/p>\n