{"id":261342,"date":"2025-11-04T06:02:22","date_gmt":"2025-11-04T06:02:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/261342\/"},"modified":"2025-11-04T06:02:22","modified_gmt":"2025-11-04T06:02:22","slug":"williams-unveil-new-logo-and-evolved-identity-from-2026-season","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/261342\/","title":{"rendered":"Williams unveil new logo and evolved identity from 2026 season"},"content":{"rendered":"<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Williams Racing will become Williams F1 Team from next season as part of a refresh of the iconic British squad&#8217;s identity.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">The <a class=\"text-brand-hot-red underline decoration-1 hover:decoration-[3px]\" data-f1rd-a7s-click=\"rich_text_atom_click\" data-f1rd-a7s-context=\"eyJhY3Rpb25UeXBlIjoiR3JvdmUtYmFzZWQgdGVhbV9saW5rX2NsaWNrZWQiLCJjbGlja1RleHQiOnRydWUsInBhdGgiOiJodHRwczovL3d3dy5mb3JtdWxhMS5jb20vZW4vdGVhbXMvd2lsbGlhbXMiLCJwYXRoVHlwZSI6ImludGVybmFsIn0=\" href=\"https:\/\/www.formula1.com\/en\/teams\/williams\" rel=\"nofollow noopener\" target=\"_blank\">Grove-based team<\/a> is among the most successful Formula 1 teams of all time, with nine Teams&#8217; Championships (putting them third on the all-time list), seven drivers&#8217; titles and 114 Grand Prix wins.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Williams are well into a rebuild phase under the ownership of Dorilton Capital and leadership of <a class=\"text-brand-hot-red underline decoration-1 hover:decoration-[3px]\" data-f1rd-a7s-click=\"rich_text_atom_click\" data-f1rd-a7s-context=\"eyJhY3Rpb25UeXBlIjoiSmFtZXMgVm93bGVzX2xpbmtfY2xpY2tlZCIsImNsaWNrVGV4dCI6dHJ1ZSwicGF0aCI6Imh0dHBzOi8vd3d3LmZvcm11bGExLmNvbS9lbi9sYXRlc3QvdGFncy9qYW1lcy12b3dsZXMuNDdraUE4UHlobEZ0czEzaFRHMkNqcCIsInBhdGhUeXBlIjoiaW50ZXJuYWwifQ==\" href=\"https:\/\/www.formula1.com\/en\/latest\/tags\/james-vowles.47kiA8PyhlFts13hTG2Cjp\" rel=\"nofollow noopener\" target=\"_blank\">James Vowles<\/a> and are set to finish an impressive fifth in the teams&#8217; standings this year having scored 111 points to date, which is more than their tally accrued in the last seven seasons combined.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">In line with the introduction of sweeping new chassis and power unit rules next season, Williams have opted to revise their team name, which they say &#8220;connects the team&#8217;s glorious legacy to its bold and ambitious future&#8221;, and team logo.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">The team say their existing &#8220;W&#8221; logo will be &#8220;replaced by a 21st century reimagining of [team founder] Frank Williams&#8217; famous &#8216;Forward W&#8217;, first introduced in our founding year of 1977&#8221;.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Vowles said: \u201cI am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder Sir Frank Williams and deeply connected with our decades of success.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">\u201cAs a team we are inspired by our past but excited about our future and committed to writing a new Championship-winning chapter in Williams\u2019 history.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">\u201cThis evolved team identity reflects who we are, where we are going, and reintroduces our title-winning legacy to a growing F1 audience that was not following the sport when we were last dominant.\u201d<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\"><a class=\"text-brand-hot-red underline decoration-1 hover:decoration-[3px]\" data-f1rd-a7s-click=\"rich_text_atom_click\" data-f1rd-a7s-context=\"eyJhY3Rpb25UeXBlIjoiQWxleCBBbGJvbl9saW5rX2NsaWNrZWQiLCJjbGlja1RleHQiOnRydWUsInBhdGgiOiJodHRwczovL3d3dy5mb3JtdWxhMS5jb20vZW4vZHJpdmVycy9hbGV4YW5kZXItYWxib24iLCJwYXRoVHlwZSI6ImludGVybmFsIn0=\" href=\"https:\/\/www.formula1.com\/en\/drivers\/alexander-albon\" rel=\"nofollow noopener\" target=\"_blank\">Alex Albon<\/a> is enjoying his most competitive season since 2020 to sit eighth in the drivers&#8217; standings while his team mate <a class=\"text-brand-hot-red underline decoration-1 hover:decoration-[3px]\" data-f1rd-a7s-click=\"rich_text_atom_click\" data-f1rd-a7s-context=\"eyJhY3Rpb25UeXBlIjoiQ2FybG9zIFNhaW56X2xpbmtfY2xpY2tlZCIsImNsaWNrVGV4dCI6dHJ1ZSwicGF0aCI6Imh0dHBzOi8vd3d3LmZvcm11bGExLmNvbS9lbi9kcml2ZXJzL2Nhcmxvcy1zYWlueiIsInBhdGhUeXBlIjoiaW50ZXJuYWwifQ==\" href=\"https:\/\/www.formula1.com\/en\/drivers\/carlos-sainz\" rel=\"nofollow noopener\" target=\"_blank\">Carlos Sainz<\/a> gave Williams their first podium since 2021 with a brilliant drive to third in Baku.<\/p>\n<p class=\"typography-module_body-s-regular__ul7F5 typography-module_md_body-m-regular__d9VRg typography-module_lg_body-l-regular__dPa5z\">Ahead of this weekend&#8217;s Sao Paulo Grand Prix, the squad sit fifth in the teams&#8217; standings, 39 points clear of Racing Bulls with four Grand Prix weekends \u2013 two of which are Sprints \u2013 left to go.<\/p>\n","protected":false},"excerpt":{"rendered":"Williams Racing will become Williams F1 Team from next season as part of a refresh of the iconic&hellip;\n","protected":false},"author":2,"featured_media":261343,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,85],"class_list":["post-261342","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-au","tag-australia","tag-f1","tag-formula-1","tag-formula1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/261342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=261342"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/261342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/261343"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=261342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=261342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=261342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}