{"id":261812,"date":"2025-11-04T11:08:13","date_gmt":"2025-11-04T11:08:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/261812\/"},"modified":"2025-11-04T11:08:13","modified_gmt":"2025-11-04T11:08:13","slug":"why-do-some-of-us-love-ai-while-others-hate-it-the-answer-is-in-how-our-brains-perceive-risk-and-trust","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/261812\/","title":{"rendered":"Why do some of us love AI, while others hate it? The answer is in how our brains perceive risk and trust"},"content":{"rendered":"<p>From ChatGPT crafting emails, to AI systems recommending TV shows and even helping diagnose disease, the presence of machine intelligence in everyday life is no longer science fiction.<\/p>\n<p>And yet, for all the promises of speed, accuracy and optimisation, there\u2019s a lingering discomfort. <a href=\"https:\/\/www.turing.ac.uk\/sites\/default\/files\/2023-06\/how_do_people_feel_about_ai_-_ada_turing.pdf\" rel=\"nofollow noopener\" target=\"_blank\">Some people love<\/a> using AI tools. Others feel anxious, suspicious, even betrayed by them. Why?<\/p>\n<p>The answer isn\u2019t just about <a href=\"https:\/\/theconversation.com\/topics\/artificial-intelligence-ai-90\" rel=\"nofollow noopener\" target=\"_blank\">how AI works<\/a>. It\u2019s about how we work. We don\u2019t understand it, so we don\u2019t trust it. Human beings are more likely to trust systems they understand. Traditional tools feel familiar: you turn a key, and a car starts. You press a button, and a lift arrives.<\/p>\n<p>But many AI systems operate as black boxes: you type something in, and a decision appears. The logic in between is hidden. Psychologically, this is unnerving. We like to see cause and effect, and we like being able to interrogate decisions. When we can\u2019t, we feel disempowered.<\/p>\n<p>This is one reason for what\u2019s called algorithm aversion. This is <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/25401381\/\" rel=\"nofollow noopener\" target=\"_blank\">a term popularised<\/a> by the marketing researcher Berkeley Dietvorst and colleagues, whose research showed that people often prefer flawed human judgement over algorithmic decision making, particularly after witnessing even a single algorithmic error.<\/p>\n<p>We know, rationally, that AI systems don\u2019t have emotions or agendas. But that doesn\u2019t stop us from projecting them on to AI systems. When ChatGPT responds \u201ctoo politely\u201d, some users find it eerie. When a recommendation engine gets a little too accurate, it feels intrusive. We begin to suspect manipulation, even though the system has no self.<\/p>\n<p>This is a form of anthropomorphism \u2013 that is, attributing humanlike intentions to nonhuman systems. Professors of communication Clifford Nass and Byron Reeves, along with others <a href=\"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/191666.191703\" rel=\"nofollow noopener\" target=\"_blank\">have demonstrated<\/a> that we respond socially to machines, even knowing they\u2019re not human.<\/p>\n<p>We hate when AI gets it wrong<\/p>\n<p>One curious finding from behavioural science is that we are often more forgiving of human error than machine error. When a human makes a mistake, we understand it. We might even empathise. But when an algorithm makes a mistake, especially if it was pitched as objective or data-driven, we feel betrayed.<\/p>\n<p>This links to research on <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC5446980\/\" rel=\"nofollow noopener\" target=\"_blank\">expectation violation<\/a>, when our assumptions about how something \u201cshould\u201d behave are disrupted. It causes discomfort and loss of trust. We trust machines to be logical and impartial. So when they fail, such as misclassifying an image, delivering biased outputs or recommending something wildly inappropriate, our reaction is sharper. We expected more.<\/p>\n<p>The irony? Humans make flawed decisions all the time. But at least we can ask them \u201cwhy?\u201d<\/p>\n<p>            <img decoding=\"async\" alt=\"Students increasingly turn to AI chatbots to help them draft essays.\" class=\"lazyload\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/file-20251030-56-74ecvd.jpg\"  \/><\/p>\n<p>              Teaching is among the professions where AI is replacing parts of their work.<br \/>\n              <a class=\"source\" href=\"https:\/\/www.shutterstock.com\/image-photo\/chiang-mai-thailand-september-18th-2025-2681089025\" rel=\"nofollow noopener\" target=\"_blank\">BongkarnGraphic \/ Shutterstock<\/a><\/p>\n<p>For some, AI isn\u2019t just unfamiliar, it\u2019s existentially unsettling. Teachers, writers, lawyers and designers are suddenly confronting tools that replicate parts of their work. This isn\u2019t just about automation, it\u2019s about what makes our skills valuable, and what it means to be human.<\/p>\n<p>This can activate a form of identity threat, <a href=\"https:\/\/psycnet.apa.org\/doiLanding?doi=10.1037%2F0003-066X.52.6.613\" rel=\"nofollow noopener\" target=\"_blank\">a concept explored<\/a> by social psychologist Claude Steele and others. It describes the fear that one\u2019s expertise or uniqueness is being diminished. The result? Resistance, defensiveness or outright dismissal of the technology. Distrust, in this case, is not a bug \u2013 it\u2019s a psychological defence mechanism.<\/p>\n<p>Craving emotional cues<\/p>\n<p>Human trust is built on more than logic. We read tone, facial expressions, hesitation and eye contact. AI has none of these. It might be fluent, even charming. But it doesn\u2019t reassure us the way another person can.<\/p>\n<p>This is similar to the discomfort of the uncanny valley, a term coined by Japanese roboticist Masahiro Mori to describe the eerie feeling when something is almost human, but not quite. It looks or sounds right, but something feels off. That emotional absence can be interpreted as coldness, or even deceit.<\/p>\n<p>In a world full of deepfakes and algorithmic decisions, that missing emotional resonance becomes a problem. Not because the AI is doing anything wrong, but because we don\u2019t know how to feel about it.<\/p>\n<p>It\u2019s important to say: not all suspicion of AI is irrational. Algorithms have been shown to <a href=\"https:\/\/theconversation.com\/when-ai-plays-favourites-how-algorithmic-bias-shapes-the-hiring-process-239471\" rel=\"nofollow noopener\" target=\"_blank\">reflect and reinforce bias<\/a>, especially in areas like recruitment, policing and credit scoring. If you\u2019ve been harmed or disadvantaged by data systems before, you\u2019re not being paranoid, you\u2019re being cautious.<\/p>\n<p>This links to a broader psychological idea: learned distrust. When institutions or systems repeatedly fail certain groups, scepticism becomes not only reasonable, but protective.<\/p>\n<p>Telling people to \u201ctrust the system\u201d rarely works. Trust must be earned. That means designing AI tools that are transparent, interrogable and accountable. It means giving users agency, not just convenience. Psychologically, we trust what we understand, what we can question and what treats us with respect.<\/p>\n<p>If we want AI to be accepted, it needs to feel less like a black box, and more like a conversation we\u2019re invited to join.<\/p>\n","protected":false},"excerpt":{"rendered":"From ChatGPT crafting emails, to AI systems recommending TV shows and even helping diagnose disease, the presence of&hellip;\n","protected":false},"author":2,"featured_media":261813,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-261812","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/261812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=261812"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/261812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/261813"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=261812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=261812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=261812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}