{"id":262528,"date":"2025-11-04T18:33:12","date_gmt":"2025-11-04T18:33:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/262528\/"},"modified":"2025-11-04T18:33:12","modified_gmt":"2025-11-04T18:33:12","slug":"australia-introduces-streaming-content-quotas","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/262528\/","title":{"rendered":"Australia Introduces Streaming Content Quotas"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe Australian government has introduced content quotas on global streamers. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe rules require <a href=\"https:\/\/deadline.com\/tag\/netflix\/\" id=\"auto-tag_netflix\" data-tag=\"netflix\" rel=\"nofollow noopener\" target=\"_blank\">Netflix<\/a>, <a href=\"https:\/\/deadline.com\/tag\/prime-video\/\" id=\"auto-tag_prime-video\" data-tag=\"prime-video\" rel=\"nofollow noopener\" target=\"_blank\">Prime Video<\/a> and the other global streamers with more than one million Australian subscribers to spend 10% of their total Australian expenditure \u2013 or 7.5% of their revenues \u2013 on local originals, whether they are dramas, children\u2019s shows, docs, or arts and educational programs.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tFollowing the announcement, the legislation will be introduced into the Australian parliament.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/australia\/\" id=\"auto-tag_australia\" data-tag=\"australia\" rel=\"nofollow noopener\" target=\"_blank\">Australia<\/a>\u2018s Labor government has long planned to being in the quotas as part of its Revive cultural policy, but months and months of delays had left the local industry wondering how committed their political leaders were to the plan. Global streamers have broadly rejected the necessity of quotas, claiming their local investment in content and jobs offsets them.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tHowever, the quota was unveiled today, with Minister for the Arts Tony Burke saying: \u201cWe have Australian content requirements on free-to-air television and pay television, but until now, there has been no guarantee that we could see our own stories on streaming services.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cSince their introduction in Australia, streaming services have created some extraordinary shows. This obligation will ensure that those stories \u2013 our stories \u2013 continue to be made.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThese platforms are having no problem getting their content into Australia.\u00a0With this legislation we\u2019ll be able to ensure that no matter which remote control you\u2019re holding, Australian stories will be at your fingertips.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAnika Wells, the Minister for Communications, added: \u201cMany streamers are already producing great Australian shows like\u00a0Apple Cider Vinegar,\u00a0The Narrow Road to the Deep North\u00a0and\u00a0Boy Swallows Universe; this announcement makes sure shows like these continue to be part of our national identity.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe Australian Writers Guild (AWG) and <a href=\"https:\/\/deadline.com\/tag\/screen-producers-australia\/\" id=\"auto-tag_screen-producers-australia\" data-tag=\"screen-producers-australia\" rel=\"nofollow noopener\" target=\"_blank\">Screen Producers Australia<\/a> (SPA) were among the bodies welcoming the quotas.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAWG President and showrunner\u00a0Peter Mattessi\u00a0said: \u201cWorld events move fast and impact our industry in many different ways. Meanwhile, streaming platforms are taking billions of dollars out of the country in subscription fees from\u00a0Australians \u2013\u00a0Australians who tell us over and over again that they want to see more\u00a0Australian content on their screens.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cIt has been a long road to get to this point and after lengthy conversations with government, we are pleased to see our input incorporated into this model, and to see our nation once again require those who deliver screen content to invest in the importance of\u00a0Australian storytellers telling\u00a0Australian stories.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThis will not only help get us back on the even keel\u00a0Australian creative workers deserve and set our industry up to thrive, but will also ensure that current and future generations of viewers can enjoy and celebrate\u00a0Australian content on their screens.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThis announcement marks a landmark day for the\u00a0Australian screen industry,\u201d said SPA CEO Matthew Deaner. \u201cFor too long, our local production sector has operated in an uneven environment where global streaming services could reap the benefits of doing business in\u00a0Australia\u00a0without contributing fairly to the creation of\u00a0Australian stories.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cToday\u2019s commitment from the Albanese Government is the result of years of advocacy. It recognises that\u00a0Australian stories matter, and that they deserve to be seen and heard on every platform.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tNo word yet from the streamers, but we\u2019ll update if anything changes.<\/p>\n","protected":false},"excerpt":{"rendered":"The Australian government has introduced content quotas on global streamers. The rules require Netflix, Prime Video and the&hellip;\n","protected":false},"author":2,"featured_media":262529,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[64,63,134,435,15230,154019,154020],"class_list":["post-262528","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-au","tag-australia","tag-entertainment","tag-netflix","tag-prime-video","tag-screen-producers-australia","tag-streamer-levy"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/262528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=262528"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/262528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/262529"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=262528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=262528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=262528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}