{"id":263007,"date":"2025-11-04T23:21:11","date_gmt":"2025-11-04T23:21:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/263007\/"},"modified":"2025-11-04T23:21:11","modified_gmt":"2025-11-04T23:21:11","slug":"victoria-bitter-merv-hughes-refresh-the-english-laws-of-cricket-in-new-campaign-via-droga5-anz-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/263007\/","title":{"rendered":"Victoria Bitter + Merv Hughes refresh the English laws of cricket in new campaign via Droga5 ANZ \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    November 5 2025, 9:41 am | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>\t\t\t\t\t    \tThe last time Australia and England faced off, things got a little testy. Words were said, beers were refused, and 250-year-old rules were forgotten. So, with the poms now on local shores for a huge summer of cricket, Australia\u2019s most iconic beer, Victoria Bitter, is keeping history from being repeated \u2013 by making sure every English player, coach and fan is absolutely clear on the most basic rule of cricket: stay in your crease.<\/p>\n<p>\u00a0<\/p>\n<p>Created by Droga5 ANZ, part of Accenture Song, the campaign kicks off with a helpful full-page reminder in London\u2019s Daily Mirror, ensuring the English will be refreshed on the stumping rule throughout their tour, with cheeky OOH greeting them at the airport, as well as ongoing activity near cricket venues.<\/p>\n<p>But if England can forget one rule, they can forget them all. So, to prevent any further mix-ups VB has also partnered with Liquorland to print \u201cVB\u2019s Laws Of Cricket\u2019\u2019 on their iconic cans.<\/p>\n<p>To spearhead the campaign, VB has enlisted cricket icon Merv Hughes, a man who knows a thing or two about occupying the crease when the English are in town.<\/p>\n<\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>Apart from appearing in the hero film, Merv has also appeared on morning TV, The Grade Cricketer podcast, while also handing out cans to the Barmy Army \u2013 ensuring they have VB\u2019s laws of cricket close at hand all summer.<\/p>\n<p>The campaign will be live on social, OOH and screens during the cricket, with the cans available only at Liquorland from November 5th while stocks last.<\/p>\n<\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>Says Tessa Whittaker, Marketing Manager, Victoria Bitter: \u201cVictoria Bitter has a long history of championing sportsmanship and Aussie values. When the poms kicked up a fuss in 2023, we went into bat by creating England Bitter. This time around, we\u2019re getting ahead of the game and preventing any further rule-related blunders, by turning our iconic cans into an educational resource for visiting cricketers and fans.\u201d<\/p>\n<p>Says Adam Slater, Creative Director Droga5 ANZ: \u201cIt\u2019s tough being an English cricketer in Australia. Not only do you endure the hot Australian sun and beer that\u2019s served well below room temperature \u2013 you\u2019re also somehow expected to remember all the rules of that game you invented. We\u2019ve loved working with VB to make life a little bit easier for our dear old English rivals, while keeping the brand front and centre all summer.\u201d<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/VB-Daily-Mirror.jpeg\" alt=\"Victoria Bitter + Merv Hughes refresh the English laws of cricket in new campaign via Droga5 ANZ\"\/><br \/>\n\t\t\t\t\t\t\t    \t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/VB-SWAN-ST.jpeg\" alt=\"Victoria Bitter + Merv Hughes refresh the English laws of cricket in new campaign via Droga5 ANZ\"\/><\/p>\n<p>Client: Victoria Bitter<br \/>Head of Beer: Ben Eyles<br \/>Marketing Manager \u2013 Victoria Bitter: Tessa Whittaker<br \/>Assistant Brand Manager \u2013 Victoria Bitter: Orla Dynes<\/p>\n<p>Agency: Droga5 ANZ, part of Accenture Song<br \/>Droga5 ANZ CEO &amp; Accenture Song Marketing Practice Lead: Matt Michael<br \/>Principal Director: Michael McEwan<br \/>Chief Creative Officer: Barbara Humphries<br \/>Executive Creative Director: Hugh Gurney &amp; Joe Sibley<br \/>Creative Director: Adam Slater<br \/>Art Director: Jacob Redding<br \/>Design Director: Raphael Tamkalis<br \/>Senior Producer: Eliza Malone<br \/>Account Director: April Vawdrey<br \/>Account Manager: Isaac Montebello<\/p>\n<p>Production Company: Betty Wants In<br \/>Founder\/Executive Producer: Chas Mckinnon<br \/>Director: Max Greenstein<br \/>Editor: Manimal Post<br \/>Sound: Bang Bang Studios<\/p>\n<p>Media: PHD<br \/>Planning Lead: Tom Lamplugh<br \/>Investment Lead: Henry Wilson<\/p>\n<p>Social: 1house<br \/>Creative Director: Steph Kitchin<br \/>Social Content Creator: Jack Gruber<br \/>Producer: Matt Werkmeister<br \/>Video Editor: Harry Sanders<br \/>Copywriter: Ben McIntosh<br \/>Project Lead: Crystal Thornton<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/bestadsontv.us1.list-manage.com\/subscribe\/post?u=ed15a80d7bf550af3872a36b1&amp;id=fbbdec6d80\" rel=\"nofollow noopener\" target=\"_blank\">Register for FREE HERE<\/a> and receive the Campaign Brief Daily Bulletin and\/or the global Best Ads Best of the Week Bulletin<\/p>\n<p>#More Creative News\u00a0\u00a0 #No paywalls\u00a0\u00a0 #No annual membership fees<\/p>\n","protected":false},"excerpt":{"rendered":"November 5 2025, 9:41 am | BY Ricki Green | No Comments The last time Australia and England&hellip;\n","protected":false},"author":2,"featured_media":263008,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[64,63,740,85],"class_list":["post-263007","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cricket","tag-au","tag-australia","tag-cricket","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/263007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=263007"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/263007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/263008"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=263007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=263007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=263007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}