{"id":263838,"date":"2025-11-05T07:55:12","date_gmt":"2025-11-05T07:55:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/263838\/"},"modified":"2025-11-05T07:55:12","modified_gmt":"2025-11-05T07:55:12","slug":"twice-proves-there-is-an-audience-thirsty-for-k-pop-in-australia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/263838\/","title":{"rendered":"Twice proves there is an audience thirsty for K-pop in Australia"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">Screaming fans, knee-high white boots, costume change after costume change, and coordinated dance moves.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">This is what you will see at a show put on by K-pop girl group Twice.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;This year is their 10th anniversary,&#8221; said Sarah Keith, a senior lecturer in media at Macquarie University, specialising in music, globalisation and technology, with a specific interest in K-pop.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;They&#8217;re no longer a new group, but they&#8217;re old enough to have accumulated a whole lot of fans, and they haven&#8217;t had any major scandals or group line-up changes.<\/p>\n<p>&#8220;So, they&#8217;re kind of at their peak of popularity.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The South Korean girl group, which debuted in 2015 after each member competed in a music competition-survival show, kicked off its Sydney concert on Sunday with the song This is For from their album and tour of the same name.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">It followed this up with the track Strategy, which is featured on the KPop Demon Hunters soundtrack \u2014 the highest-charting soundtrack of the year.<\/p>\n<p><img decoding=\"async\" alt=\"Three animated characters, female with arms outstretched, wearing Madonna mics and coordinated outfits\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/fb1c4028db06f962107b26b68b8d52ed\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">KPop Demon Hunters was a global smash hit. (Supplied: Netflix)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The animated movie, which premiered on Netflix in June, has been viewed more than 325.1 million times and is the streaming platform&#8217;s most popular movie.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;[It] is a big global coup for them, and it might have even gotten them some new fans,&#8221; Dr Keith said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;There may be some people in the audience who have found the group through that soundtrack.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;So, I think they&#8217;re really riding high at the moment, being one of the top well-established K-pop groups.&#8221;<\/p>\n<p><img decoding=\"async\" alt=\"Sarah Keith, an Asian woman, with dark hair tied back, reading glasses, a suit jacket and pink lipstick\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/b2a43750c05eeba8cec7aefb610a0f5b\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Sarah Keith says Twice is at its peak of popularity. (Supplied)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Concertgoer Rafael believes people who were on the fence about K-pop became converts after seeing the movie.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I think it got a lot more people interested in K-pop,&#8221; Rafael said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;After watching the movie and listening to the songs, they are more inclined to actually learn more about K-pop.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Rafael has been a K-pop fan since he was eight and was seeing Twice live for the second time after previously seeing them perform in Singapore.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I really enjoy their stage presence,&#8221; he said.<\/p>\n<p><img decoding=\"async\" alt=\"Two young Asian women and a young Asian man standing in front of a concert crowd\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/c3327d96bdb65f394e8fe20777574b23\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Jasmine, Marcia and Rafael (left to right) had a great time at the Twice concert in Sydney on Sunday, October 2. (Supplied)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Marcia is not usually a fan of big crowds, and it was her first K-pop concert.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I&#8217;m very glad that I gave my first time K-pop concert to Twice, because it&#8217;s really, really worth it,&#8221; Marcia said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">As a dancer, she thought the choreography was exceptional.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I think it&#8217;s 1,000 over 100 because it was really good and it was really energetic and I can&#8217;t believe that they&#8217;ve been dancing and singing for more than two hours,&#8221; she said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;It&#8217;s really, really impressive.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">It was also Jasmine&#8217;s first K-pop concert.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I&#8217;m so wowed by the dancing and singing,&#8221; Jasmine said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;And actually, I&#8217;m not supposed to be here cos I have a final tomorrow.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;But I&#8217;m glad I came. It&#8217;s worth it.&#8221;<\/p>\n<p><img decoding=\"async\" alt=\"A concert crowd and 360-degree stage with eight members of Twice on stage\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/ba2874be46aa3448ab3c30c1f0fb06d1\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Twice fans are known as Once. (Supplied: JYP Entertainment\/Jess Gleeson)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Twice was at times joined by dancers on the 360-degree stage, with their set list including songs such as Options, Mars, Right Hand Girl, Hell in Heaven, The Feels, Moonlight Sunrise, Me+You, and Talk that Talk.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Excited fans \u2014 referred to as Once \u2014 brandished light sticks and reacted enthusiastically to every move made on stage \u2014 even cheering prior to the show starting when a member of the stage crew appeared.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Twice has explained the meaning of their fandom name (Once) in a social media post saying: &#8220;If you love us even once, we&#8217;ll repay you with Twice our love.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The nine-member group consists of Jihyo, Nayeon, Jeongyeon, Momo, Sana, Mina, Dahyun, Chaeyoung, and Tzuyu.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Chaeyoung was missing from the line-up at Sunday&#8217;s show and was away the previous night too due to health reasons, believed to be the flu, with JYP Entertainment saying she needed to &#8220;prioritise her recovery and well-being&#8221;.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">It has confirmed she will not be at the upcoming Melbourne shows this weekend.<\/p>\n<p>A &#8216;truly multinational&#8217; group<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Dr Keith said Twice was a truly multinational group, and this was reflected in their fan base.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;For at least 20 years, K-pop has been in the process of putting together these multinational groups,&#8221; Dr Keith said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Some of the earliest experiments were bringing in Chinese members into K-pop groups, also Korean American members into K-pop groups, and Twice is obviously a multinational group with Japanese, South Korean, and Taiwanese members.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;We&#8217;re seeing more and more of these multinational groups being formed because, of course, if you have a multinational group, there are members who can speak multiple languages fluently and that helps them connect with these global fans.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">While some of what was said on stage had to be translated, there were no translations necessary when a member of the group greeted fans with &#8220;g&#8217;day mate&#8221; and when a group member chanted &#8220;Aussie, Aussie, Aussie,&#8221; with the audience quickly responding with an &#8220;oi, oi, oi&#8221;.<\/p>\n<p><img decoding=\"async\" alt=\"The nine members of South Korean girl group twice dressed in blue, most sitting, long black hair\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/469f8c5e932340a766519fe93e78a606\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Twice debuted in 2015. (Supplied: JYP Entertainment)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Dr Keith said there were a lot of K-pop fans in Australia, but staging a concert here carried risks given the country&#8217;s small population spread across a vast landscape.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Compare this to a place like Jakarta, Indonesia, which is one city that is about the size of Australia [in the larger metropolitan area],&#8221; Dr Keith said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Basically, the concert is guaranteed to sell out there and you might have people coming from all over the country to go to the concert.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Ultimately, it is quite remarkable that K-pop groups come to Australia for concerts given how small the market is, which I think is maybe a reflection of the size of the K-pop audience in Australia.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Because we&#8217;re a country that consumes popular culture from overseas.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Twice&#8217;s global impact is reflected in milestones such as topping the Billboard 200 charts and amassing more than 20 million cumulative album sales across Korea and Japan alone.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The group won the Breakthrough Award at the Billboard Women in Music Awards and has collaborated with the likes of Coldplay and Megan Thee Stallion.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Next stop on its This is For tour is Melbourne this weekend.<\/p>\n","protected":false},"excerpt":{"rendered":"Screaming fans, knee-high white boots, costume change after costume change, and coordinated dance moves. This is what you&hellip;\n","protected":false},"author":2,"featured_media":263839,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[64,63,134,9975,154621,154622,154623,77200,154619,154620],"class_list":{"0":"post-263838","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-k-pop","12":"tag-sarah-keith","13":"tag-sydney-melbourne-concerns","14":"tag-this-is-for-tour","15":"tag-twice","16":"tag-twice-concert","17":"tag-twice-show"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/263838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=263838"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/263838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/263839"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=263838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=263838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=263838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}