{"id":265742,"date":"2025-11-06T04:20:14","date_gmt":"2025-11-06T04:20:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/265742\/"},"modified":"2025-11-06T04:20:14","modified_gmt":"2025-11-06T04:20:14","slug":"meghan-markle-brand-as-ever-launches-in-store-for-the-first-time-at-godmothers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/265742\/","title":{"rendered":"Meghan Markle brand As Ever launches in-store for the first time at Godmothers"},"content":{"rendered":"<p>N\ufeffine months after <a href=\"https:\/\/honey.nine.com.au\/royals\/meghan-markle-as-ever-everything-to-know-about-new-brand-explained\/b4e57cf6-10bb-432f-a236-4c6cc5093e3d\" target=\"_blank\" rel=\"nofollow noopener\" title=\"launching her lifestyle brand As Ever\">launching her lifestyle brand As Ever<\/a>, <a href=\"https:\/\/honey.nine.com.au\/meghan-markle\" target=\"_blank\" rel=\"nofollow noopener\" title=\"Meghan, the Duchess of Sussex\">Meghan, the Duchess of Sussex<\/a> is celebrating a new win \u2013 and her <a href=\"https:\/\/honey.nine.com.au\/oprah-winfrey\" target=\"_blank\" rel=\"nofollow noopener\" title=\"wildly famous neighbour\">wildly famous neighbour<\/a> is singing her praises in the process.<\/p>\n<p>Meghan&#8217;s brand, which boasts a signature collection of homegoods, is set to make its debut in a brick-and-mortar store.<\/p>\n<p>The brand&#8217;s full holiday collection will be available for purchase at Godmothers in Summerland, California \u2013 a neighbourhood bookstore that is &#8220;just a stone&#8217;s throw&#8221; away from Meghan and Prince Harry&#8217;s Montecito home.<\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/https:\/\/prod.static9.net.au\/fs\/1bcd2997-e261-42ae-93b2-844f999d8e58.jpeg\"  alt=\"PARIS, FRANCE - OCTOBER 04: Meghan Markle, Duchess of Sussex attends the Balenciaga Womenswear Spring\/Summer 2026 show as part of Paris Fashion Week on October 04, 2025 in Paris, France. (Photo by Arnold Jerocki\/Getty Images for Balenciaga)\"\/>Meghan, the Duchess of Sussex is celebrating a new win for her lifestyle brand As Ever. (Getty Images for Balenciaga)<\/p>\n<p>The in-store debut was announced in the brand&#8217;s official newsletter.<\/p>\n<p>\ufeff&#8221;Should you find yourself in our neighbourhood, pop into Godmothers for a very merry As Ever experience,&#8221; the newsletter read.<\/p>\n<p>&#8220;Our full Holiday Collection is making its brick-and-mortar\ufeff debut at a gorgeous space for gathering that&#8217;s close to our hearts \u2013 and the only shop where you can explore As Ever in person. We&#8217;d love to see you there.&#8221;<\/p>\n<p>Before making it&#8217;s way to Godmothers, As Ever&#8217;s products \ufeffwere only available for purchase online.<\/p>\n<p>READ MORE: <a href=\"https:\/\/honey.nine.com.au\/royals\/prince-andrew-news-king-lets-andrew-keep-war-medals-eligible-for-state-pension-in-february\/d4c7e72c-91cd-44d0-a918-7da65eb753e6\" target=\"_blank\" rel=\"nofollow noopener\" title=\"Andrew entitled to $18k pension and will retain his service medals\ufeff\">Andrew entitled to $18k pension and will retain his service medals\ufeff<\/a><\/p>\n<p>READ MORE: <a href=\"https:\/\/honey.nine.com.au\/royals\/prince-harry-what-makes-us-british-essay-remembrance-day-ahead-of-canada-tour\/486f6dee-4513-49b8-abb4-2df959094092\" target=\"_blank\" rel=\"nofollow noopener\" title=\"Prince Harry\ufeff&#039;s defiant message as he risks overshadowing William\">Prince Harry\ufeff&#8217;s defiant message as he risks overshadowing William<\/a><\/p>\n<p>READ MORE: <a href=\"https:\/\/honey.nine.com.au\/royals\/prince-william-follows-in-princess-diana-footsteps-at-christ-the-redeemer-in-brazil\/19528798-5f23-4884-9fa4-0df2743daaae\" target=\"_blank\" title=\"Prince William recreates iconic photo of Diana in Rio\ufeff\" rel=\"nofollow noopener\">Prince William recreates iconic photo of Diana in Rio\ufeff<\/a><\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/https:\/\/prod.static9.net.au\/fs\/5d853f8a-f0de-4cf9-bb7f-e408afaafdba.png\" \/>The As ever Holiday Collection will be available for purchase in a bookstore near Meghan&#8217;s home. (As ever)<\/p>\n<p>The store announcement came shortly after Meghan&#8217;s brand recieved a shoutout from her famous friend and neighbour Oprah Winfrey.<\/p>\n<p>The media mogul featured As Ever&#8217;s signature fruit spread in her annual holiday wish list, Oprah&#8217;s Favourite Things.\ufeff<\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/https:\/\/prod.static9.net.au\/fs\/f19d941c-6073-4905-82b1-27a6784aae21.png\"  alt=\"Meghan, the Duchess of Sussex, in season two of With Love, Meghan which premiers on Netflix on August 26, 2025.\"\/>The duchess, pictured during season two of With Love, Meghan, expressed her excitement to be featured on Oprah&#8217;s gift guide.. (Jake Rosenberg\/Netflix)<\/p>\n<p>Meghan \ufeffgushed about the wish list inclusion writing in the As Ever newsletter, &#8220;We&#8217;re over the moon to spread the news: Our Signature Fruit Spread Box is on Oprah&#8217;s Favourite Things this year&#8221;.<\/p>\n<p>In Oprah&#8217;s Favourite Things list which features on her official website, Oprah featured Meghan&#8217;s brand alongside a number of other brands selling products from homegoods to travel gear.<\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/https:\/\/prod.static9.net.au\/fs\/53a56428-5488-4fce-8813-695e695f7dc7.jpeg\" \/>Oprah Winfrey featured Meghan&#8217;s brand on her annual gift guide. (Getty)<\/p>\n<p>&#8220;Before my neighbour Meghan started her business, she shared her homemade recipes with us,&#8221; Oprah wrote in a note on her website.<\/p>\n<p>&#8220;I love to drizzle it on an English muffin or yogurt or ice cream. I also love bringing a jam or preserves as a hostess gift and with this pretty box set of marmalade and raspberry and strawberry spread, just add a bow and you&#8217;re ready to go.&#8221;<\/p>\n<p><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/https:\/\/prod.static9.net.au\/fs\/78a4e31d-da6f-4092-97f8-178b0e7981e7.png\" \/>Items from the Holiday Collection from As ever, the lifestyle brand by Meghan, the Duchess of Sussex. (As ever)<\/p>\n<p>Undoubtedly excited by the addition in Oprah&#8217;s popular gift guide\ufeff, Meghan featured Oprah&#8217;s note in the As Ever newsletter.<\/p>\n<p>&#8220;We&#8217;re honoured to be included in the season&#8217;s quintessential guide to gifting,&#8221; the newsletter read.<\/p>\n<p><a href=\"https:\/\/honey.nine.com.au\/2017\/06\/05\/15\/45\/prince-harrys-most-memorable-moments\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/https:\/\/prod.static9.net.au\/_\/media\/Network\/Images\/2017\/06\/08\/14\/19\/170708-Harry-Invictus-Sydney-1.j.jpeg\"  alt=\"Prince Harry, June 2017\"\/><\/a><\/p>\n<p>Prince Harry&#8217;s most memorable moments<\/p>\n<p>&#8220;So much love is poured into each recipe, to bring the brightness and warmth of the garden to your home in every season.&#8221;\ufeff<\/p>\n<p>Meghan released As Ever&#8217;s holiday collection last month. It features products like candles, \ufeffvarious fruit spreads, herbal teas and her signature flower sprinkles.<\/p>\n<p><a href=\"https:\/\/www.nine.com.au\/entertainment\/latest\/ninecomau-whats-app-signup\/421c4156-5b58-42a0-9c4e-e65401b4e271\" target=\"_blank\" rel=\"nofollow noopener\">FOLLOW US ON WHATSAPP HERE<\/a>: Stay across all the latest in celebrity, lifestyle and opinion via our WhatsApp channel. No comments, no algorithm and nobody can see your private details.<\/p>\n","protected":false},"excerpt":{"rendered":"N\ufeffine months after launching her lifestyle brand As Ever, Meghan, the Duchess of Sussex is celebrating a new&hellip;\n","protected":false},"author":2,"featured_media":265743,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[64,63,447,134],"class_list":["post-265742","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-au","tag-australia","tag-celebrities","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/265742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=265742"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/265742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/265743"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=265742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=265742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=265742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}