{"id":265962,"date":"2025-11-06T06:46:09","date_gmt":"2025-11-06T06:46:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/265962\/"},"modified":"2025-11-06T06:46:09","modified_gmt":"2025-11-06T06:46:09","slug":"why-liv-golfs-latest-innovation-is-actually-its-dying-whimper","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/265962\/","title":{"rendered":"Why LIV Golf\u2019s latest \u2018innovation\u2019 is actually its dying whimper"},"content":{"rendered":"<p>\u201cBy moving to 72 holes,\u201d he said, \u201cLIV Golf is taking a proactive step to align with the historic format recognised globally.\u201d<\/p>\n<p>That\u2019s it! He wants LIV to be commended for their move to, \u201calign with the historic format.\u201d<\/p>\n<p><img decoding=\"async\" alt=\"Former LIV Golf supremo Greg Norman. \" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/efb2c754f3ee144f5fd3a9446f8b036701304ad8.jpeg\" height=\"390\" width=\"584\" \/><\/p>\n<p>Former LIV Golf supremo Greg Norman. Credit: Getty Images<\/p>\n<p>See, we revolutionaries who once gathered at the palace gates with flaming torches, wanting to burn the joint down, now want a pat on the back because we\u2019ve discovered we\u2019re traditionalists after all!<\/p>\n<p>Your turn, Jon Rahm.<\/p>\n<p>\u201cLIV Golf is a player\u2019s league. We are competitors to the core, and we want every opportunity to compete at the highest level and to perfect our craft.\u201d<\/p>\n<p>Yeah, nah. You just took the money, Jon, and everyone knows it. More lettuce, more bread, but hold the baloney. But do go on.<\/p>\n<p>\u201cMoving to 72 holes is the logical next step that strengthens the competition, tests us more fully, and, if the growing galleries from last season are any indication, delivers more of what the fans want.\u201d<\/p>\n<p>The growing galleries? Your crowds are so thin, sport, they\u2019re bulimic! Your comp is bleeding billions out its arse, because no-one cares!<\/p>\n<p>As to the views of our own Cam Smith \u2013 formerly the No.2 golfer in the world &#8211; there is no word. Sadly, and I mean this, I guess no-one cares either what the views of the fellow now ranked No.277 are.<\/p>\n<p>Loading<\/p>\n<p>But I leave you with the words of the CEO of LIV Golf \u2013 perhaps now \u201cLXXII\u201d Golf \u2013 Scott O\u2019Neil.<\/p>\n<p>\u201cThe most successful\u202fleagues around the world \u2013 IPL, EPL, NBA, MLB, NFL \u2013 continue to innovate and evolve their product, and as an emerging league, we are no different.\u201d<\/p>\n<p>Yes, folks. Going back to 72 holes, just like mother used to make, is not only an \u201calignment with the historical format\u201d, it\u2019s also an \u201cinnovation\u201d! And you think we\u2019re submerging beneath the blood-soaked sand-dunes, but we\u2019re actually still \u201cemerging\u201d.<\/p>\n<p>Sorry, sorry.<\/p>\n<p>Each month I try to hold myself back on the LIV train crash, but it just gets the better of me. I think what gets me is that none of them have the decency to say, \u201cChrist this is an ugly train crash\u201d. All we get is more press releases from the smouldering ruins, about how peachy-keen everything is. The only upside is they\u2019re no longer from Greg Norman, and &#8230;<\/p>\n<p>And, anyhoo, can that be the time?<\/p>\n<p>Yes, folks, it is time.<\/p>\n<p>Where are you, R360? You\u2019re up next. The train tracks to oblivion await.<\/p>\n<p>Toot-toot!<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cBy moving to 72 holes,\u201d he said, \u201cLIV Golf is taking a proactive step to align with the&hellip;\n","protected":false},"author":2,"featured_media":265963,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[64,63,755,85],"class_list":{"0":"post-265962","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-golf","8":"tag-au","9":"tag-australia","10":"tag-golf","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/265962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=265962"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/265962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/265963"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=265962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=265962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=265962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}