![\"MMA](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/793700-700x884.jpg\")
<\/p>\nAs the global non-profit industry body MMA Global, Inc., rebrands to the Marketing + Media Alliance (MMA), MMA South Africa has appointed a new chairperson, Fionna Ronnie, executive head Customer & Loyalty at The Foschini Group, as well as new leadership council members.<\/p>\n
<\/p>\n
MMA South Africa has appointed a new chairperson, Fionna Ronnie, executive head customer & loyalty at The Foschini Group as the global assocaiton rebrands (Image supplied)<\/p>\n
With more than 18 years of experience in digital transformation, customer strategy, and brand innovation, Ronnie\u2019s appointment reflects MMA\u2019s bold intent to shape the region\u2019s marketing agenda through collaboration, creativity, and purpose.<\/p>\n
\u201cBeing appointed as chairperson of the Marketing + Media Alliance South Africa is both an honour and a call to lead with intent.<\/p>\n
\u201cOur industry is evolving at unprecedented speed, and this moment demands leaders who can bridge creativity with commerce, and technology with humanity. The goal is to shape a marketing landscape that is dynamic, data-driven, and deeply human, empowering South Africa to lead on the global stage,\u201d says Ronnie.<\/p>\n
To support this vision, MMA South Africa has also announced a new Leadership Council, including:<\/p>\n
Beyers van der Merwe, chief marketing officer, Pep
Sagren Pather, executive head: marketing, wealth and investment, Standard Bank South Africa
Luisa Mazinter, chief growth officer, Mesh.trade
Vincent Maher, CEO BroadBrandBruno Bertrand, digital commerce, marketing director Este\u00e9 Lauder Companies<\/p>\n
Along, along with the MMA SA Board, they will work closely with Ronnie to expand the alliance\u2019s presence and impact in the region.<\/p>\n
With growth across sub-Saharan Africa in view, MMA South Africa will establish a Regional Executive Committee to guide expansion into key markets across the region, maintaining a strong local focus within global frameworks.<\/p>\n As part of the local rollout, two key initiatives will launch in 2026:<\/p>\n Sarah Utermark, regional director for MMA SSA and South Africa, says this is an exciting next step for MMA in South Africa, one that reflects the ambition, collaboration and innovation already happening across our region.<\/p>\n \u201cOur renaming to the Marketing + Media Alliance isn\u2019t just a name change, it signals a stronger commitment to empower CMOs and senior marketers in Africa to lead with purpose and proof.<\/p>\n \u201cOur local industry has the ambition, the talent and the market relevance to shape global marketing\u2019s future and through this alliance, we are bringing that potential to life.\u201d<\/p>\n Global rebrand<\/p>\n The rebrand globally will crystallise the MMA\u2019s evolution into a foremost global community of chief marketing officers and senior marketing leaders.<\/p>\n The repositioning signals the organisation’s foundational commitment to advancing marketers’ ability to create value by uniting CMOs worldwide to shape the future of marketing, brands, and business.<\/p>\n MMA is the only association that encompasses all parts of the marketing ecosystem at the governance level, including brand marketers, media, adtech, martech, agencies, and consultants, all working together, in support of CMOs.<\/p>\n This shift intends to clarify what MMA stands for: An alliance of action-oriented leaders driving measurable enterprise impact through proven models, frameworks and insights.<\/p>\n The MMA rebrand has been built around the CMO voice. Its board, which includes marketing leaders from some of the world\u2019s most influential brands, shaped each aspect of its new direction.<\/p>\n The rebrand and repositioning, thus, captures what senior marketers have been seeking: validated tools, collaborative problem-solving, and a space where marketing\u2019s enterprise impact is proven, not just discussed<\/p>\n .\u201cMMA is for CMOs, directed by CMOs, but supported by the whole marketing industry,\u201d says Greg Stuart, CEO, MMA Global.<\/p>\n \u201cWe are committed to adding new knowledge to address CMOs\u2019 and marketing\u2019s greatest unanswered questions and unlock its biggest opportunities. Our members aren\u2019t just talking about change, they\u2019re driving it.”<\/p>\n Stuart adds, \u201cThis new positioning makes it clear that we are an alliance for leaders who push marketing to deliver proven, enterprise-level impact.<\/p>\n “We believe that if a marketer were to implement all that MMA\u2019s Think Tanks and Labs have discovered, their company could raise its market valuation. We\u2019re proving that marketing can and does matter.\u201d<\/p>\n New mission and purpose<\/p>\n With the mission to advance marketers’ ability to create value, the MMA develops revolutionary and award-winning models, frameworks, thought-leadership, and initiatives \u2014 many spanning several years and millions of dollars \u2014 to help CMOs confidently tackle their biggest challenges.<\/p>\n All MMA Labs experiments and explorations provide proprietary and powerful insights and models.<\/p>\n Stuart adds, “This rebranding is simply catching up to who MMA has already become.”<\/p>\n Founded in 2003 as the Mobile Marketing Association, the organisation expanded its mission to broader marketing transformation in 2018 and formally changed its legal name to MMA Global, Inc. in 2022.<\/p>\n This announcement cements that evolution. The repositioning includes a new purpose & mission, a complete brand message house, a naming hierarchy, a new logo, and brand guidelines.<\/p>\n","protected":false},"excerpt":{"rendered":"As the global non-profit industry body MMA Global, Inc., rebrands to the Marketing + Media Alliance (MMA), MMA…\n","protected":false},"author":2,"featured_media":266448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[64,63,786,785,85],"class_list":{"0":"post-266447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mma","8":"tag-au","9":"tag-australia","10":"tag-fighting","11":"tag-mma","12":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/266447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=266447"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/266447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/266448"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=266447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=266447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=266447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Source:](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/763368-120x120.jpg\")
African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa<\/a>Regional growth & 2026 focus<\/p>\n![\"Warc\u2019s](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/793496-120x120.jpg\")
Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025<\/a>Exciting step for MMA SA<\/p>\n![\"The](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/793555.png\")
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