{"id":267667,"date":"2025-11-07T00:33:09","date_gmt":"2025-11-07T00:33:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/267667\/"},"modified":"2025-11-07T00:33:09","modified_gmt":"2025-11-07T00:33:09","slug":"big-brother-is-watching-again-and-ten-has-nrl-rights-in-sight","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/267667\/","title":{"rendered":"Big Brother is watching again, and Ten has NRL rights in sight"},"content":{"rendered":"<p>Paramount Australia hosted its 2026 upfront at the Big Brother house on the Gold Coast, so it only stands to reason that the show\u2019s return to its original network was the thematic focus of Paramount and Ten\u2019s presentation \u2026 even if the show is technically part of the network\u2019s 2025 slate.<\/p>\n<p>But with live nominations, live evictions, and 24\/7 live-streaming from the original Dreamworld site (although the original house burnt down in 2019) it marks a very welcome return to the freewheelin\u2019 Big Brother of old \u2014 although hopefully with less turkey slaps.<\/p>\n<p>Original Big Brother host Gretel Killeen is returning to Ten as well, but she\u2019ll be steering clear of Big Brother, instead hosting the new season of The Traitors.<\/p>\n<p>This is season three of the show, but for all intents and purposes it\u2019s a complete refresh, built off the back of the format\u2019s runaway success in the UK. Rodger Corser hosted the first two seasons in 2022 and 2023, but audiences weren\u2019t interested.<\/p>\n<p>ADVERTISEMENT<\/p>\n<p>\u201cWe were ahead of our time because it was a few years ago now,\u201d Ten\u2019s president Beverley McGarvey told Burrowes in an interview you can hear in full on the Mumbrellacast. \u201cAnd, Traitors is now the biggest format in the world \u2026 I think the show just didn\u2019t work for a range of reasons, and we\u2019ve got it right this time.\u201d<\/p>\n<p>Timing is everything with these things. The finale of the UK iteration aired overnight \u2014 and international interest is at fever pitch.<\/p>\n<p>Interestingly, the show isn\u2019t called Celebrity Traitors as in the UK, despite the cast featuring luminaries such as Ian \u2018Dicko\u2019 Dickson, comic Rhys Nicholson, Olympian Shane Gould, and a bunch of Survivor alum. And speaking of Survivor, this season will see the debut of new host David Genat, after <a href=\"https:\/\/mumbrella.com.au\/hurts-like-a-bitch-jonathan-la-paglia-blindsided-by-survivor-axing-after-two-decades-879698\" rel=\"nofollow noopener\" target=\"_blank\">Jonathan LaPaglia was blindsided by the network<\/a> earlier in the year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-906448\" class=\"size-article-full-width wp-image-906448\" src=\"https:\/\/mumbrella.com.au\/wp-content\/uploads\/2025\/11\/Bev-McGarvey-upfront.jpg?w=568&amp;h=320&amp;crop=1\" alt=\"\" width=\"568\" height=\"320\"  \/><\/p>\n<p id=\"caption-attachment-906448\" class=\"wp-caption-text\">Bev McGarvey addressing the upfront (Mumbrella)<\/p>\n<p>Also resurrected for 2026 is Millionaire Hot Seat, which was dumped by Nine at the end of 2023, and now lives at Ten, with Rebecca Gibney hosting.<\/p>\n<p>\u201cPeople think they know who she is \u2026 you\u2019ve grown up with her to a certain extent, but you don\u2019t know her really until you see her a scenario like this, every single night with lots of different people,\u201d Tamara Simoneau, vice president of content told Burrowes. \u201cSo that\u2019s going to be a surprise for the audience to get to know her in a way that they don\u2019t. \u201d<\/p>\n<p>Ten will also debut a pair of docu-shows: Sydney Harbour Cops, which is like real-life Water Rats, following the police who patrol the harbour; and The Animal Sanctuary, set inside Tasmania\u2019s family-operated Bonorong Wildlife Sanctuary.<\/p>\n<p>Paramount+ will debut two new dramas: Dalliance, a show about dating in your sixties \u2014 starring Hugo Weaving and Georgie Parker \u2014 and Two Years Later, a show about dating in your thirties, starring Brenton Thwaites and Phoebe Tonkin. Variety is the spice of life.<\/p>\n<p>And in terms of sport, Ten has the UFC from January, the Women\u2019s Asian Cup (hosted in Australia), two back-to-back A-League men\u2019s soccer matches each Saturday, NBL double-headers on Sundays, the Australian MotoGP, the Formula 1 in Melbourne next March \u2013 and the NRL?<\/p>\n<p>Well, it\u2019s a possibility. Burrowes posited to McGarvey that the recent rise of Formula One makes it a better fit for Paramount than the NRL, saying \u201cif you were to chase one hard, it feels to me like your appetite presumably would be more F1.\u201d<\/p>\n<p>McGarvey replied: \u201cWell, yes and no. The F1\u2019s incredible and it is a global phenomenon. But, there\u2019s more volume in NRL and the NRL is great and they\u2019ve had a great year \u2026 the code\u2019s been really great this year, and it\u2019s done really good numbers.<\/p>\n<p>\u201cSo honestly, you know, if Santa could give me it, you\u2019d take both, obviously. But I don\u2019t know that that\u2019s a problem we\u2019re gonna have to suffer through.\u201d<\/p>\n<p>When asked if she\u2019d yet had conversations globally about the appetite for the organisation in chasing NRL, McGarvey said \u201cwe will certainly have those conversations. We look at every available rights and especially local ones\u201d.<\/p>\n<p>She continued: \u201cWe look at them tactically. You know, it\u2019s only been a few months\u201d [since the Skydance merger]. She also noted that, with international boss Kevin MacLellan in Australia for the upfront, \u201cit\u2019s a good time for us to start thinking about what that might look like for everyone.\u201d<\/p>\n<p>Elsewhere, during the wide-ranging interview, McGarvey hosed down rumours that she is in line for the top job at SBS \u2014 saying \u201cnot that I\u2019m aware of. I\u2019m very busy in my day job.\u201d<\/p>\n<p>Okay, back to the Big Brother house for the rest of the upfront announcements.<\/p>\n<p>And while we don\u2019t know yet which contestants will be entering the Big Brother house on Sunday night, we know there will be a tonne of contextual advertising, with \u2018Own The Moment\u2019 and \u2018Pause to Shop\u2019 features coming to the show, after the latter debuted on MasterChef Australia earlier this year.<\/p>\n<p>McCain is the first sponsor to sign up to this new frontier of lounge-room advertising. Basically the 2026 version of product placement, Paramount\u2019s contextual advertising suite will enable brands to sell to viewers with \u201ccontextual relevancy\u201d \u2013 which may or may not mean bored Big Brother housemates munching on fish fingers and oven chips.<\/p>\n<p>Elsewhere on the advertising side, Paramount has expanded its partnership with LG, which in September saw <a href=\"https:\/\/mumbrella.com.au\/network-10-linear-channels-coming-to-lg-smart-tvs-893579\" rel=\"nofollow noopener\" target=\"_blank\">Ten\u2019s linear station join LG Channels<\/a>, the manufacturer\u2019s free ad-supported TV offering.<\/p>\n<p>Now, Paramount Australia will become the exclusive sales representatives for LG Channels, which boasts over 130 streaming channels.<\/p>\n<p class=\"x_MsoNormal\">The company has also teamed with attention measurement firm Adelaide, moving beyond traditional metrics to offer Adelaide\u2019s \u2018AU attention score\u2019, which Paramount claims is the industry\u2019s \u201cmost widely adopted attention measure\u201d and fills \u201ca critical gap\u201d in streaming measurement.<\/p>\n<p class=\"x_MsoNormal\">Paramount Connect \u2014 the company\u2019s converged advertising trading technology, introduced earlier this year \u2014 now allows advertisers to access and activate single campaigns across Ten\u2019s streaming platforms and Paramount+. In the future, this will also incorporate the linear stations, for cross-screen buying across all Paramount\u2019s platform.<\/p>\n<p>Finally, in case it\u2019s not crystal clear already, Think TV \u2014 the collaborative body designed to drive free-to-air TV \u2014 is dead.<\/p>\n<p>But that doesn\u2019t mean the spirit of collaboration seen between the networks at this year\u2019s upfronts isn\u2019t real. It\u2019s just evolving, as Paramount\u2019s chief sales officer Rod Prossor told Burrowes.<\/p>\n<p>\u201cThe moment for the dismantling, if you like, of Think TV, was probably right\u00a0 \u2014 and it was no one\u2019s fault, certainly wasn\u2019t the networks or the Think TV body itself or anyone that was involved in it. It was just time for evolution,\u201d he said.<\/p>\n<p>\u201cEveryone needed to sit back, pause, and also just have a look at \u2014 not just the market \u2014 but the ecosystem that we now operate in, and think what is the best form of industry marketing body that we would like to be a part of?<\/p>\n<p>\u201cI think the exciting thing is that the commentary that you would\u2019ve heard at the upfronts around collaboration \u2013 that\u2019s real.<\/p>\n<p>\u201cI mean, we\u2019re definitely all in a very good place, by way of discussions, by way of potentially collaborating on some big initiatives that I\u2019m excited about.\u201d<\/p>\n<p>Let\u2019s leave it there \u2013 with the Australian TV industry in perfect harmony. At least, until Ten steals the NRL.<\/p>\n<p>\t\t\tSUBSCRIBE<\/p>\n<p>\t\t\tSign up to our free daily update to get the latest in media and marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"Paramount Australia hosted its 2026 upfront at the Big Brother house on the Gold Coast, so it only&hellip;\n","protected":false},"author":2,"featured_media":267668,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[64,63,16760,133233,761,762,158,16762,14627,156151,85,156152,45060,54532,156153],"class_list":{"0":"post-267667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nrl","8":"tag-au","9":"tag-australia","10":"tag-beverley-mcgarvey","11":"tag-celebrity-traitors","12":"tag-national-rugby-league","13":"tag-nationalrugbyleague","14":"tag-nrl","15":"tag-paramount-australia","16":"tag-paramount","17":"tag-rod-prossor","18":"tag-sports","19":"tag-tamara-simoneau","20":"tag-ten","21":"tag-the-traitors","22":"tag-think-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/267667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=267667"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/267667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/267668"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=267667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=267667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=267667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}