{"id":267772,"date":"2025-11-07T01:38:09","date_gmt":"2025-11-07T01:38:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/267772\/"},"modified":"2025-11-07T01:38:09","modified_gmt":"2025-11-07T01:38:09","slug":"nattome-appoints-syed-saddiq-and-hong-kong-star-michelle-yim-as-new-ambassadors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/267772\/","title":{"rendered":"Nattome appoints Syed Saddiq and Hong Kong star Michelle Yim as new ambassadors"},"content":{"rendered":"<p>KUALA LUMPUR: Nattome, Malaysia\u2019s gut health supplement brand, has achieved another significant milestone with the introduction of its latest range of health products, designed to support the digestive and immune systems naturally.<\/p>\n<p>The new Nattome line-up features natural formulations backed by science, designed to work in harmony with the body\u2019s microbiota to contribute to long-term digestive balance. Each product is carefully crafted using fermented soybean extracts and other nutrient-rich ingredients.<\/p>\n<p>Whether used as part of a daily digestive routine or incorporated into a long-term wellness plan, Nattome\u2019s latest innovations reflect its commitment to helping Malaysians prioritise gut health as a key aspect of overall well-being.<\/p>\n<p><img decoding=\"async\" alt=\"What started as Lai\u2019s personal search for relief has grown into a movement for better gut health.\" src=\"https:\/\/apicms.thestar.com.my\/uploads\/images\/2025\/11\/07\/3610126.jpg\" onerror=\"this.src=\" https:=\"\" style=\"width: 620px; height: 412px;\"\/>What started as Lai\u2019s personal search for relief has grown into a movement for better gut health.<\/p>\n<p>A personal journey\u00a0<\/p>\n<p>Nattome\u2019s story is no longer just about relief \u2014 it\u2019s about resilience, renewal and redefining what it means to live healthily in Malaysia and beyond.<\/p>\n<p>Founded in Malaysia, Nattome is a natural food and nutrition brand dedicated to advancing digestive health and holistic wellness. Established with a deep belief that good health begins in the gut, Nattome combines the best of nature, science and tradition to create products that are sustainable for everyday use.<\/p>\n<p>Nattome was born from the personal health struggle of its founder, Jon Lai, who suffered from chronic acid reflux.<\/p>\n<p>\u201cNattome began with my own struggle with acid reflux,\u201d Lai shared. \u201cAlong the way, I realised how common this condition is, even among young Malaysians. I asked myself if there could be a better solution that was natural and suitable for daily use. After much research and development, that question became the foundation of Nattome.\u201d<\/p>\n<p>&#8220;Today, Nattome represents more than just a supplement. It is our vision to make natural digestive health part of every Malaysian household, across all generations,\u201d he added.<\/p>\n<p>The company\u2019s vision is to become a leading and respected health and wellness brand in Asia, empowering individuals to lead healthy, active and fulfilling lives through natural nutrition.<\/p>\n<p>Digestive wellness<\/p>\n<p>According to World Health Organization (WHO) reports in 2021, one in three people worldwide suffers from digestive disorders, with gut-related diseases ranking as the fourth leading cause of hospitalisation in Malaysia.<\/p>\n<p>Recognising this rising concern, Nattome has positioned itself as a natural food and nutrition brand dedicated to improving digestive wellness and overall health.<\/p>\n<p>At the heart of Nattome\u2019s innovation is its fermented soybean formulation, developed through years of research and supported by clinical studies conducted by UCSI University.\u00a0<\/p>\n<p>Research findings<\/p>\n<p>The company recently revealed findings from a new study led by Assoc Prof Dr Tan Chung Keat of UCSI University.<\/p>\n<p>Conducted over 12 weeks this year with 110 participants, the study confirmed that Nattome provides measurable improvements in immunity and antioxidant status.<\/p>\n<p>Key findings include:<\/p>\n<p>&gt; Immunity: Secretory Immunoglobulin A (sIgA) levels increased by 31.7%, while Myeloperoxidase (MPO) activities dropped by 39.7%, which indicates a change contributing to improved immunity.<\/p>\n<p>&gt; Antioxidant status: Participants\u2019 Total Antioxidant Capacity (TAC) improved by 45.6%, strengthening resilience against oxidative stress.<\/p>\n<p>&gt; Oxidative stress: Levels of Malondialdehyde (MDA), a marker of cellular damage, were reduced by 21.1%.<\/p>\n<p>Tan explained that fermented soybean, the key ingredient in Nattome, plays a crucial role in promoting gut and immune health.<\/p>\n<p>\u201cFermented soybean ingredients, such as those used in Nattome, have been shown to support gut and immune health by maintaining a balanced microbiota,\u201d he said. \u201cThey are rich in antioxidants, vitamins, minerals, protein and probiotics that strengthen the body\u2019s natural defences.\u201d<\/p>\n<p>Renewed purpose<\/p>\n<p>On Sept 25, Nattome introduced its refreshed brand identity and packaging, together with new flavours that make gut care both enjoyable and supportive of overall wellness.<\/p>\n<p>The launch event was attended by their newly appointed brand ambassadors, Muar MP and triathlon athlete Syed Saddiq Syed Abdul Rahman and Hong Kong actress Michelle Yim, who is celebrated for her vitality and health-conscious lifestyle. Their endorsement reflects Nattome\u2019s growing reputation as an inclusive brand that encourages Malaysians to embrace preventive health as part of daily living.<\/p>\n<p><img decoding=\"async\" alt=\"Nattome has been recognised by Big Caring Group as the \u2018No.1 Best-Selling Digestive Care Health Food Brand\u2019 \" src=\"https:\/\/apicms.thestar.com.my\/uploads\/images\/2025\/11\/07\/3610124.jpg\" onerror=\"this.src=\" https:=\"\" style=\"width: 620px; height: 412px;\"\/>Nattome has been recognised by Big Caring Group as the \u2018No.1 Best-Selling Digestive Care Health Food Brand\u2019<\/p>\n<p>The road ahead<\/p>\n<p>From its humble beginnings as a personal solution to reflux, Nattome has evolved into a respected brand in natural, science-supported wellness. The company stands at the forefront of Malaysia\u2019s health revolution \u2014 inspiring individuals to take charge of their gut health and ultimately, their overall well-being.<\/p>\n<p>Nattome has emerged as the best-selling digestive care health food brand at both Caring Pharmacy and Big Pharmacy.<\/p>\n<p>To express appreciation for its loyal customers and to welcome new users, Nattome is rolling out the \u201cAll-Natural Remedy for Digestive Health\u201d campaign, an initiative that celebrates the growing Nattome community while inviting more people to experience the benefits of better gut health.\u00a0<\/p>\n<p>For details and participating outlets, visit <a href=\"http:\/\/www.nattome.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.nattome.com<\/a> and stay tuned for updates.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"KUALA LUMPUR: Nattome, Malaysia\u2019s gut health supplement brand, has achieved another significant milestone with the introduction of its&hellip;\n","protected":false},"author":2,"featured_media":267773,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[64,63,156185,156188,156186,8410,137,156187,532,41090,156189],"class_list":{"0":"post-267772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-au","9":"tag-australia","10":"tag-cctmw","11":"tag-digestive-wellness","12":"tag-digital-advertorial","13":"tag-gut-health","14":"tag-health","15":"tag-nattome","16":"tag-nutrition","17":"tag-starpicks","18":"tag-wellness-plan"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/267772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=267772"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/267772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/267773"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=267772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=267772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=267772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}