{"id":269070,"date":"2025-11-07T15:44:09","date_gmt":"2025-11-07T15:44:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/269070\/"},"modified":"2025-11-07T15:44:09","modified_gmt":"2025-11-07T15:44:09","slug":"premier-tech-ends-sponsorship-of-israel-premier-tech","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/269070\/","title":{"rendered":"Premier Tech ends sponsorship of Israel – Premier Tech"},"content":{"rendered":"

Premier Tech is stepping down as sponsor of the Israel \u2013 Premier Tech<\/a> cycling team, effective immediately, ending a four-year partnership.<\/p>\n

In a statement Wednesday, the company said the decision followed \u201cmultiple discussions with the team and careful assessment of all relevant circumstances.\u201d While noting the team\u2019s planned name change for the 2026 season<\/a>, Premier Tech said the move \u201covershadowed\u201d the core reasons it had originally chosen to sponsor the squad, making continued support \u201cuntenable.\u201d<\/p>\n

The company thanked the riders and staff for \u201cfour unforgettable seasons\u201d and praised their professionalism and accomplishments \u201cboth on and off the road.\u201d Premier Tech, said its focus has always been on supporting athletes, staff and the broader sport.<\/p>\n

Derek Gee breaks silence on Israel \u2013 Premier Tech saga<\/a><\/p>\n<\/p>\n

\u201cOur ambition in cycling has always been to build bridges across all levels of the sport, paving the way for athletes and staff to achieve their full potential,\u201d the statement read. \u201cSupporting the growth of the sport, alongside the development of Qu\u00e9bec and Canadian cyclists, is at the heart of this commitment \u2014 and will remain so in the future.\u201d<\/p>\n

What is next for IPT?<\/p>\n

The announcement leaves the team\u2019s future branding uncertain as it prepares for the 2026 season.<\/p>\n

The move comes amid a rocky year for Israel\u2013Premier Tech. The team is co-owned by Israeli billionaire Sylvan Adams<\/a>, although he recently stepped down from day-to-day operations. That came after multiple protests against the team at numerous races due to the Israel\u2013Hamas war.<\/p>\n

The team is registered in Israel and employs three Israelis, but was planning to register elsewhere in 2026. Furthermore, an earlier announcement said that the soon-to-be WorldTour team will no longer have Israel as part of its branding. The team is not formally aligned with the State of Israel, but Adams has said he is a \u201cself-proclaimed ambassador\u201d to the country.<\/p>\n

Both Premier Tech and the bike supplier, Factor, said sponsorship of the team would be impossible without the rebranding.<\/p>\n

Israel \u2013 Premier Tech has not yet publicly commented on the news.<\/p>\n","protected":false},"excerpt":{"rendered":"Premier Tech is stepping down as sponsor of the Israel \u2013 Premier Tech cycling team, effective immediately, ending…\n","protected":false},"author":2,"featured_media":269071,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,59441,6897,17738,85],"class_list":{"0":"post-269070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-au","9":"tag-australia","10":"tag-cycling","11":"tag-derek-gee","12":"tag-israel","13":"tag-israel-premier-tech","14":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/269070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=269070"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/269070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/269071"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=269070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=269070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=269070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}