{"id":27464,"date":"2025-07-28T12:38:08","date_gmt":"2025-07-28T12:38:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/27464\/"},"modified":"2025-07-28T12:38:08","modified_gmt":"2025-07-28T12:38:08","slug":"berlusconi-familys-mediaforeurope-ups-bid-for-prosiebensat-1","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/27464\/","title":{"rendered":"Berlusconi Family&#8217;s MediaForEurope Ups Bid For ProSiebenSat.1"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe Berlusconi family\u2019s <a href=\"https:\/\/deadline.com\/tag\/mediaforeurope\/\" id=\"auto-tag_mediaforeurope\" data-tag=\"mediaforeurope\" rel=\"nofollow noopener\" target=\"_blank\">MediaForEurope<\/a> (MFE) has upped its bid for Germany\u2019s <a href=\"https:\/\/deadline.com\/tag\/prosiebensat-1-media\/\" id=\"auto-tag_prosiebensat-1-media\" data-tag=\"prosiebensat-1-media\" rel=\"nofollow noopener\" target=\"_blank\">ProSiebenSat.1 Media<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tMFE\u2019s voluntary public takeover offer has risen to \u20ac4.48 per share in cash and 1.3 newly-issued MFE A shares for each ProSiebenSat.1 share. According to ProSieben, this values its shares at \u20ac8.15, based on the MFE-A stock\u2019s price on the Euronext Milans Stock Exchange on Friday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe offer, in turn, prices ProSieben at \u20ac2.01B, based on the three-month share price average up to March 25, when MFE launched its original voluntary public takeover offer. Furthermore, it\u2019s a 22% premium on the closing price of ProSieben shares this past Friday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tMFE is already a key shareholder in ProSieben, which has faced the challenges of digitizing a traditional media business over recent years, and <a href=\"https:\/\/deadline.com\/2025\/03\/berlusconi-family-broadcaster-mfe-tender-offer-rest-prosiebensat-1236351710\/\" rel=\"nofollow noopener\" target=\"_blank\">in March made its initial lowball offer<\/a>, which was effectively as low as it could legally offer. ProSieben\u2019s board <a href=\"https:\/\/deadline.com\/2025\/05\/prosiebensat-1-board-calls-mfe-takeover-bid-inadequate-1236408183\/\" rel=\"nofollow noopener\" target=\"_blank\">called the offer \u201cinadequate from a financial perspective\u201d<\/a> and claimed banker Morgan Stanley agreed. MFE wants to build a European media giant capable of facing streaming rivals on an even keel, but has until now refused to increase its bid.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tPPF IM\u2019s rival offer, which ProSieben management appear more comfortable with, remains unchanged at \u20ac7 a share in cash. MFE noted that shareholders who have already accepted the PFF IM deal can \u201cwithdraw\u201d should they want.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThe combination of the businesses, if and when achievable, under the creation of a combined group and the consolidation of P7\u2019s assets, offers key strategic advantages and enables significant value initiatives for the combined group, mainly in the areas of advertising, tech and data,\u201d MFE told its shareholders in a statement.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cWe welcome the announced increase of the offer consideration, which underscores MFE\u2019s long-term investment and continued commitment to ProSiebenSat.1,\u201d said\u00a0Bert Habets, Group CEO of ProSiebenSat.1 Media. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cWe will thoroughly assess the increased offer as well as value creation potentials mentioned in the press release of MFE. We support the cooperations across the media industry and a pan-European project, working closely together also with MFE, and look forward to continuing joint discussions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Berlusconi family\u2019s MediaForEurope (MFE) has upped its bid for Germany\u2019s ProSiebenSat.1 Media. MFE\u2019s voluntary public takeover offer&hellip;\n","protected":false},"author":2,"featured_media":27465,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,134,26618,26619,26620,427],"class_list":{"0":"post-27464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-mediaforeurope","12":"tag-mergers-and-acquisitions","13":"tag-prosiebensat-1-media","14":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/27464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=27464"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/27464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/27465"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=27464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=27464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=27464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}