{"id":277377,"date":"2025-11-11T09:57:21","date_gmt":"2025-11-11T09:57:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/277377\/"},"modified":"2025-11-11T09:57:21","modified_gmt":"2025-11-11T09:57:21","slug":"epl-news-2025-cole-palmer-trademark-celebration-nickname-commercial-rights","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/277377\/","title":{"rendered":"epl news 2025: cole palmer trademark celebration nickname commercial rights"},"content":{"rendered":"

Chelsea<\/a> player Cole Palmer has trademarked his signature goal celebration – the shiver gesture – with the United Kingdom’s government Intellectual Property Office, meaning he owns control of the commercial use of the celebration.<\/p>\n

Palmer’s application, which included a short clip of him performing the celebration, was approved and the successful bid now gives Palmer exclusive legal rights over the celebration.<\/p>\n

This is alongside the successful trademarking of his nickname ‘Cold Palmer’ and his autograph.<\/p>\n

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It affords the Chelsea F.C player greater control over his brand and helps create further revenue streams.<\/p>\n

\"Cole<\/p>\n

Cole Palmer of Chelsea celebrates scoring his team’s second goal.\u00a0Chelsea FC via Getty Images<\/p>\n

It is important to note that trademarking a celebration offers legal protection, but only to a point. The celebration trademark only concerns the use of Palmer’s celebration in commercial ventures, such as selling clothing or in an advert.<\/p>\n

It does not stop other players from mimicking a gesture on the pitch, nor does it prevent fans from copying it in tribute.<\/p>\n

But it can protect Palmer with the commercial usage of that gesture.<\/p>\n

If a company wants to use the player’s celebration on a product, in an advert or within a commercial context, they must now seek permission from the Chelsea midfielder.<\/p>\n

The first time Palmer did the ‘shiver’ celebration was after scoring for Chelsea in their 3-2 victory over Luton Town.<\/p>\n

The iconic celebration also spans other global sports.<\/p>\n

Atlanta Hawks star, Trae Young<\/a>, has the nickname ‘Ice Trae’ and has done the shivering gesture for years.<\/p>\n

Football’s new home, Stan Sport<\/a>, is the only place to watch the Premier League, UEFA Champions League, FA Cup, WSL, European World Cup qualifiers, J.League, NSWL and K League<\/p>\n

\"Trae<\/p>\n

Trae Young of the Atlanta Hawks celebrates during the game against the Charlotte Hornets.\u00a0NBAE via Getty Images<\/p>\n

It was also used by Gleyber Torres, a baseball player for the New York Yankees, reported the Athletic.<\/p>\n

The registration with the UK’s Intellectual Property Office will hold firm until November 25, 2034 and the trademark can be renewed in 10-year periods for a nominal fee.<\/p>\n

Have other athletes trademarked their celebration? <\/p>\n

Although rare, multiple athletes have trademarked their signature celebrations and likeness through the years.<\/p>\n

Most famously, Cristiano Ronaldo<\/a> trademarked his name, his initials – CR7 and his ‘siuuu’ celebration.<\/p>\n

\"Cristiano<\/p>\n

Cristiano Ronaldo signing autographs.\u00a0Manchester United via Getty Imag<\/p>\n

Kylian Mbappe<\/a> took it a step further.<\/p>\n

He trademarked his goal celebration, name, initials and two quotes that he uses frequently; ‘le football, il a change’ (football has changed) and ‘moi, tu m’parles pas d’age’ (you don’t talk to me about age).<\/p>\n

English icon Gareth Bale trademarked his ‘eleven of hearts’ celebration and Manchester City<\/a> star Erling Haaland has his ‘zen’ yoga-style pose celebration trademarked in his home nation of Norway.<\/p>\n

\"Usain<\/p>\n

Usain Bolt’s trademarked celebration. \u00a0Usain Bolt<\/p>\n

Even athletics icon Usain Bolt<\/a> succeeded in registering a logo showing his signature lightning bolt victory celebration pose.<\/p>\n","protected":false},"excerpt":{"rendered":"Chelsea player Cole Palmer has trademarked his signature goal celebration – the shiver gesture – with the United…\n","protected":false},"author":2,"featured_media":277378,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[64,63,596,85],"class_list":{"0":"post-277377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-football","8":"tag-au","9":"tag-australia","10":"tag-football","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/277377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=277377"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/277377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/277378"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=277377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=277377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=277377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}