Irish start-up Glitch has raised \u20ac2 million in seed funding to support its growth as it aims to simplify digital advertising.<\/p>\n
The company, which is based in Dogpatch Labs in Dublin, is targeting lean marketing teams and boutique agencies with its AI-powered ad platform that can help business-to-business marketers launch digital campaigns in minutes. <\/p>\n
The \u20ac2 million round was led by Elkstone, with Gaingels, HBAN and several European angel investors also taking part. <\/p>\n
Founded by Aisling Browne and Kingsley Kelly, Glitch automates repetitive, data-heavy tasks in the campaign setup, targeting, budget allocation and daily optimisation. It also delivers detailed reports with insights on the most effective copy and keywords, allowing businesses to create smarter campaigns.<\/p>\n
\u201cDigital advertising shouldn\u2019t feel like decoding a foreign language,\u201d said Aisling Browne, chief executive and cofounder of Glitch. \u201cWe built Glitch to give lean teams the power, insights, and confidence to run high-performing campaigns \u2014 saving hours of manual work and work and removing the guesswork.\u201d<\/p>\n
The funding will support Glitch\u2019s international expansion, with plans to grow its commercial teams and launch new features such as multi-platform integrations with Meta Ads and LinkedIn, and links with systems to boost cross-platform reporting.<\/p>\n
The duo behind the company met through Dogpatch\u2019s talent accelerator Founders, and have grown Glitch into a platform that counts Protex AI, Web Summit, We Are Riley, Mango Media, and Squid Loyalty among its customers. <\/p>\n
Glitch\u2019s system could help customers boost conversion rates and reduce associated costs, with its data from early customers showing a 5x increase in conversion rates, a 9 per cent increase in click-through rates, and a 30 per cent decline in cost per acquisition compared to previous systems.<\/p>\n
\u201cIn a crowded digital marketing landscape, Glitch stands out because it delivers measurable results for its clients,\u201d said Niall McEvoy, managing director of venture at Elkstone. \u201cThe team has built a platform that truly empowers B2B marketers and boutique agencies \u2014 simplifying campaign management while driving performance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Irish start-up Glitch has raised \u20ac2 million in seed funding to support its growth as it aims to…\n","protected":false},"author":2,"featured_media":277418,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[64,63,99,160973,198,160972],"class_list":{"0":"post-277417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurship","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-dogpatch","12":"tag-entrepreneurship","13":"tag-glitch"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/277417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=277417"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/277417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/277418"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=277417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=277417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=277417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}