{"id":27779,"date":"2025-07-28T15:36:13","date_gmt":"2025-07-28T15:36:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/27779\/"},"modified":"2025-07-28T15:36:13","modified_gmt":"2025-07-28T15:36:13","slug":"cholesterol-testing-products-market-size-to-hit-usd-50-15-billion-by-2034","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/27779\/","title":{"rendered":"Cholesterol Testing Products Market Size to Hit USD 50.15 Billion by 2034"},"content":{"rendered":"<p>Cholesterol Testing Products Market Size and Forecast 2025 to 2034<\/p>\n<p>The global cholesterol testing products market size accounted for USD 23.57 billion in 2024 and is predicted to increase from USD 25.42 billion in 2025 to approximately USD 50.15 billion by 2034, expanding at a CAGR of 7.84% from 2025 to 2034. The demand for cholesterol testing products is increasing due to the rising prevalence of cardiovascular diseases, which is likely to boost the growth of the market during the forecast period.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" title=\"Cholesterol Testing Products Market Size 2025 to 2034\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/cholesterol-testing-products-market-size.webp.webp\" alt=\"Cholesterol Testing Products Market Size 2025 to 2034\" width=\"625\" height=\"300\"\/><br \/>\nCholesterol Testing Products Market Key Takeaways<br \/>\n&#13;<br \/>\nIn terms of revenue, the global cholesterol testing products market was valued at USD 23.57 billion in 2024.&#13;<br \/>\nIt is projected to reach USD 50.15 billion by 2034.&#13;<br \/>\nThe market is expected to grow at a CAGR of 7.84% from 2025 to 2034.&#13;<br \/>\nNorth America dominated the global cholesterol testing products market in 2024.&#13;<br \/>\nAsia Pacific is expected to grow at the fastest CAGR during the forecast period.&#13;<br \/>\nBy product type, the test kits and reagents segment captured the largest revenue share in 2024.&#13;<br \/>\nBy product type, the cholesterol analyzers segment is expected to grow at the fastest CAGR during the forecast period.&#13;<br \/>\nBy test type, the total cholesterol test segment generated the highest revenue share in 2024.&#13;<br \/>\nBy test type, the comprehensive lipid panel (CLP) segment is expected to grow at the fastest CAGR during the projected period.&#13;<br \/>\nBy mode of testing, the laboratory-based testing segment contributed the highest revenue share in 2024.&#13;<br \/>\nBy mode of testing, the home-based testing segment is expected to grow at the fastest CAGR from 2025 to 2034.&#13;<br \/>\nBy end user, the diagnostic laboratories segment generated the major revenue share in 2024.&#13;<br \/>\nBy end user, the home care setting segment is expected to grow at the fastest CAGR during the projection period.&#13;<br \/>\nBy distribution channel, the hospital pharmacies segment held the highest revenue share in 2024.&#13;<br \/>\nBy distribution channel, the online pharmacies segment is expected to grow at the fastest CAGR during the forecast period.&#13;<\/p>\n<p>How is AI Revolutionizing the Cholesterol Testing Products Market?<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.precedenceresearch.com\/..\/artificial-intelligence-market\" rel=\"nofollow noopener\">Artificial intelligence<\/a> is significantly transforming the market for cholesterol testing products by improving accuracy and enabling personalized risk assessments. AI can accurately analyze data from cholesterol tests, leading to precise diagnoses. AI also accelerates the analysis of test results, leading to rapid diagnoses. It predicts potential risks by analyzing historical and current data of cholesterol test results, optimizing patient outcomes.<\/p>\n<p>Market Overview<\/p>\n<p>The cholesterol testing products market refers to the ecosystem of diagnostic tools, reagents, consumables, and devices used to measure cholesterol levels total cholesterol, HDL, LDL, and triglycerides in blood samples. These products play a critical role in screening, diagnosing, and managing cardiovascular diseases, metabolic disorders, and related health risks. The market encompasses both clinical lab-based and home-based testing solutions, including test strips, analyzers, reagents, and digital platforms. The rising incidence of hypercholesterolemia, lifestyle diseases, and increasing preventive healthcare adoption drives demand.<\/p>\n<p>What are the Major Growth Factors of the Cholesterol Testing Products Market?<br \/>\n&#13;<br \/>\nThe rising aging population is one of the crucial growth factors that has led to the increasing risk for high cholesterol, which demands preventive care for these individuals. According to the United Nations data, in 2024, approximately 10.3% of the global population is aged 65 and over.\u00a0(Source: <a target=\"_blank\" href=\"https:\/\/www.unfpa.org\/ageing\" rel=\"nofollow noopener\">https:\/\/www.unfpa.org<\/a>)\u00a0&#13;<br \/>\nThe growing prevalence of lifestyle disorders like diabetes, obesity, and hypertension is also one of the major factors that indirectly lead to abnormality in cholesterol levels. According to data from the World Health Organization (WHO), 2.5 billion adults (18 years and older) were overweight in 2022. Of these, 890 million were living with obesity.\u00a0(Source: <a target=\"_blank\" href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/obesity-and-overweight\" rel=\"nofollow noopener\">https:\/\/www.who.int<\/a>)&#13;<br \/>\nThe rising health awareness is also playing a crucial role in increasing the consumer expenditure on healthcare diagnosis in the developing economies.&#13;<\/p>\n<p>Market Scope<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nReport Coverage&#13;<br \/>\nDetails&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nMarket Size by 2034&#13;<br \/>\nUSD 50.15 Billion&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nMarket Size in 2025&#13;<br \/>\nUSD 25.42 Billion&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nMarket Size in 2024&#13;<br \/>\nUSD 23.57 Billion&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nMarket Growth Rate from 2025 to 2034&#13;<br \/>\nCAGR of 7.84%&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nDominating Region&#13;<br \/>\nNorth America&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nFastest Growing Region&#13;<br \/>\nAsia Pacific&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nBase Year&#13;<br \/>\n2024&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nForecast Period&#13;<br \/>\n2025 to 2034&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nSegments Covered&#13;<br \/>\nProduct Type, Test Type, Mode of Testing, End User, Distribution Channel, and Region&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\nRegions Covered&#13;<br \/>\nNorth America, Europe, Asia-Pacific, Latin America, and Middle East &amp; Africa&#13;<br \/>\n&#13;<br \/>\n&#13;<\/p>\n<p>Market Dynamics<br \/>\nDrivers<\/p>\n<p>Government Initiatives<\/p>\n<p>The rising government initiatives and health screening programs are among the major drivers boosting demand for cholesterol testing products. Governments around the world are highly focused on the early detection of various non-communicable diseases. For example, India\u2019s National Programme for Prevention and Control of Cancer, Diabetes, Cardiovascular Diseases and Stroke (NPCDCS) includes cholesterol and lipid profile screening as part of routine health check-ups conducted across the country. Private institutions are also adopting advanced technologies that help cater to patient demand.\u00a0(Source: <a target=\"_blank\" href=\"https:\/\/www.mohfw.gov.in\/sites\/default\/files\/Operational%20Guidelines%20of%20NPCDCS%20%28Revised%20-%202013-17%29_1.pdf\" rel=\"nofollow noopener\">https:\/\/www.mohfw.gov.in<\/a>)<\/p>\n<p>Restraint<\/p>\n<p>Lower Accessibility in Underdeveloped Areas<\/p>\n<p>Underdeveloped regions, especially rural areas, often lack adequate healthcare infrastructure. This comes after limited financial availability that restricts the adoption of advanced <a target=\"_blank\" href=\"https:\/\/www.precedenceresearch.com\/..\/medical-devices-market\" rel=\"nofollow noopener\">medical devices<\/a> due to their higher costs. The cholesterol testing products market may also face certain challenges due to the lack of awareness among individuals in rural areas about the importance of cholesterol testing. As a result, the adoption of these products is low in underdeveloped areas, restraining market growth.<\/p>\n<p>Opportunity<\/p>\n<p>Digital Health Integration<\/p>\n<p>The global healthcare system has been undergoing a significant digital transformation, enabling organizations and companies to streamline their processes and improve treatment outcomes. The introduction of real-time monitoring and data tracking through mobile applications has enabled the testing of cholesterol from remote locations. The cholesterol testing products market is expected to gain popularity as these devices are designed to help track cholesterol levels remotely. The AI integration is expected to facilitate other analyses and provide recommendations for enhancing patient outcomes. The digital shift is also expected to increase engagement through constant alerts and test reminders for the patients. Moreover, the rising demand for point-of-care testing presents new opportunities for market growth.<\/p>\n<p>Product Type Insights<\/p>\n<p>What made test kits &amp; reagents the dominant segment in the cholesterol testing products market in 2024?<\/p>\n<p>The test kits &amp; reagents segment dominated the market while holding the largest share in 2024. The dominance of the segment is attributed to the higher usage of these products in clinics and home-based settings for cholesterol testing. These products have gained immense popularity due to the growing demand for routine check-ups. Reagents are crucial in cholesterol testing. Their ease of use and ability to deliver rapid results make them the preferred choice in multiple settings.<\/p>\n<p>On the other hand, the cholesterol analyzers segment is expected to grow at the fastest CAGR during the forecast period of 2025 to 2034. The growth of the segment is attributed to the rising demand for point-of-care testing, which provides rapid and on-site results. Cholesterol analyzers are versatile tools suitable for multiple applications, including clinical and <a target=\"_blank\" href=\"https:\/\/www.precedenceresearch.com\/..\/pharmacy-market\" rel=\"nofollow noopener\">pharmacy<\/a> tests. The rising focus on preventive healthcare is a major reason contributing to the increasing number of screening programs, which require these products. Technological innovations in analyzers further support segmental growth.<\/p>\n<p>Test Type Insights<\/p>\n<p>Why did the total cholesterol testing segment dominate the market in 2024?<\/p>\n<p>The total cholesterol testing segment registered its dominance in the cholesterol testing products market by capturing the largest share in 2024. The segment&#8217;s dominance is attributed to the widespread use of total checkups in many routine programs. The majority of professionals opt for these tests due to their comprehensive coverage, which helps them achieve more desirable results. The rising health awareness among individuals is one of the major factors that has been promoting the use of complete cholesterol testing. Additionally, the initial assessment requirement for various testing includes total testing in the first step. With the growing awareness of early detection of cardiovascular risks, there is a high demand for total cholesterol testing, which is expected to drive the segment&#8217;s long-term growth.<\/p>\n<p>The comprehensive lipid panel (CLP) segment is expected to grow at the fastest CAGR during the forecast period. The growth of the segment is attributed to the increasing demand for detailed analysis of cholesterol testing to achieve more accurate results. These panels help measure LDL, HDL, triglycerides, and VLDL. Clinical settings are investing heavily in lipid panels to create more personalized treatment plans for some patients. The increasing use of these tests in chronic disease management, such as diabetes and obesity, is expected to drive demand for lipid panel testing in the future.<\/p>\n<p>Mode of Testing Insights<\/p>\n<p>How does the laboratory-based testing segment dominate the cholesterol testing products market in 2024?<\/p>\n<p>The laboratory-based testing segment accounted for the highest revenue share in 2024. The segment&#8217;s dominance is attributed to patients&#8217; higher reliance on laboratory-based tests, which offer comprehensive testing capabilities and the availability of skilled expertise. These settings ensure accurate results and data collection during testing. Additionally, these settings have a higher patient volume due to their sophisticated infrastructure. Rising investments in urban diagnostics centers and laboratories are expected to increase the patient volume in these settings in the coming years.<\/p>\n<p>The home-based testing segment is expected to grow at the fastest CAGR in the upcoming period. The growth of the segment is attributed to the rising demand for convenience and privacy, which is boosting the demand for home-based testing. Healthcare providers are investing heavily in easy-to-use and point-of-care testing products to expand home healthcare services. Due to the increased healthcare costs, individuals are rapidly turning toward home-based healthcare solutions to reduce hospital visits, which is expected to support segmental growth.<\/p>\n<p>End-User Insights<\/p>\n<p>Why did the diagnostic laboratories segment dominate the cholesterol testing products market in 2024?<\/p>\n<p>The diagnostic laboratories segment dominated the market, accounting for the highest revenue share in 2024. The dominance of the segment stems from the higher testing volume in these settings, creating the need for various tests and tools. Individuals often undergo these tests under professional recommendations, which makes these settings the dominant ones. The well-developed infrastructure of these laboratories is also helping them to attain more revenue in the market. Additionally, some insurance plans cover the testing and diagnostic procedures offered by these settings, which is expected to sustain their dominance in the coming years.<\/p>\n<p>The home care settings segment is expected to grow at the fastest CAGR over the projection period. The growth of the segment is attributed to the rising number of aging population that are looking to reduce frequent visits to hospitals. Many companies are investing in cutting-edge technologies that make it possible to deliver healthcare from remote locations. The rise of <a target=\"_blank\" href=\"https:\/\/www.precedenceresearch.com\/..\/telehealth-market\" rel=\"nofollow noopener\">telehealth<\/a> and remote monitoring solutions further supports segmental growth.<\/p>\n<p>Distribution Channel Insights<\/p>\n<p>How does the hospital pharmacies segment dominate the cholesterol testing products market in 2024?<\/p>\n<p>The hospital pharmacies segment marked its dominance in the market by generating the highest revenue share in 2024. The dominance of the segment is attributed to the easy availability of various testing products in these pharmacies. The rising partnerships between hospitals and pharmacy chains are expected to maintain a steady supply of these cholesterol testing products in pharmacies. Additionally, these settings often purchase testing products in bulk quantities from manufacturers, contributing to more revenue generation. These pharmacies also provide guidance, attracting more patients.<\/p>\n<p>The online pharmacies segment is expected to grow at the fastest CAGR during the forecast period of 2025 to 2034. The growth of the segment is attributed to the rise of <a target=\"_blank\" href=\"https:\/\/www.precedenceresearch.com\/..\/e-commerce-market\" rel=\"nofollow noopener\">e-commerce<\/a> in the developing and developed regions. These pharmacies offer access to a wide range of products from multiple brands, allowing patients to select products tailored to their specific needs. The rising trend of home-based healthcare further supports segmental growth. Moreover, these pharmacies provide easy doorstep delivery, enabling patients to visit the hospital and pharmacies. This flexibility attracts more patients.<\/p>\n<p>Regional Insights<\/p>\n<p>What made North America the dominant region in the cholesterol testing products market in 2024?<\/p>\n<p>North America marked its dominance in the market by generating the highest revenue in 2024. The dominance of the region is attributed to the increased prevalence of cardiovascular diseases, which is a major cause of death. According to the data from the New York State Department of Health, approximately 695,000 people die from heart disease each year, which accounts for around 1 in 5 deaths. There is a heightened awareness regarding routine checkups, which is boosting the demand for cholesterol testing products.<br \/>(Source: <a target=\"_blank\" href=\"https:\/\/www.health.ny.gov\/diseases\/cardiovascular\/heart_disease\/\" rel=\"nofollow noopener\">https:\/\/www.health.ny.gov<\/a>)<\/p>\n<p>U.S. Cholesterol Testing Products Market Trends<\/p>\n<p>The U.S. is a major contributor to the market. This is primarily due to its well-established healthcare infrastructure, which enables citizens to access various healthcare services. Additionally, the country is home to major medical device manufacturing companies, leading to the rapid development of cholesterol testing devices. Higher awareness of the importance of timely cholesterol level checks also plays a major role in generating significant revenue from home-based testing products. The U.S. government is also investing in initiatives like NHLBI\u2019s National Cholesterol Education Program (NCEP) to promote awareness and screening among the citizens, especially focusing on adults. The growing aging population in the country is also expected to support market growth.\u00a0(Source: <a target=\"_blank\" href=\"https:\/\/www.ahajournals.org\/doi\/pdf\/10.1161\/01.cir.73.5.855\" rel=\"nofollow noopener\">https:\/\/www.ahajournals.org<\/a>)<\/p>\n<p>What Makes Asia Pacific the Fastest-Growing Market?<\/p>\n<p>Asia Pacific is expected to grow at the fastest rate during the forecast period of 2025 to 2034. The growth of the market within the region is attributed to the rising prevalence of lifestyle-related diseases, such as diabetes, CAD, and obesity. The prevalence of these conditions is increasing due to the sedentary lifestyles among the middle-class population. Moreover, governments around the region, especially in countries such as China, Japan, and India, are also focused on improving healthcare services. There is a high demand for point-of-care testing due to the growing awareness of early disease detection. The higher population base in the region is also a major factor that has consistently attracted investments in health screening and checkups.<\/p>\n<p>India Cholesterol Testing Products Market Trends<\/p>\n<p>India is a major player in the market, with a high death rate due to heart disease. The Indian government has been focusing on launching programs and policies to improve healthcare awareness and services across both urban and rural regions. A survey conducted by Healthians in 2024 revealed that 31% Indians have high cholesterol. The report also noted that people in the 35-54 age group are particularly affected by this condition. The major reasons behind the rising levels of cholesterol are sedentary habits, poor diet, stress, and sleep problems among Indians.\u00a0 (Source: <a target=\"_blank\" href=\"https:\/\/www.hdfcergo.com\/news\/health-insurance\/the-cholesterol-chaos-31-percent-indians-have-high-cholesterol-reveals-study\" rel=\"nofollow noopener\">https:\/\/www.hdfcergo.com<\/a>)<\/p>\n<p>Cholesterol Testing Products Market Companies<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" title=\"Cholesterol Testing Products Market Companies\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/cholesterol-testing-products-market-companies.webp.webp\" alt=\"Cholesterol Testing Products Market Companies\" width=\"625\" height=\"300\"\/><br \/>\n&#13;<br \/>\n<a target=\"_blank\" href=\"https:\/\/www.abbott.co.in\/\" rel=\"nofollow noopener\">Abbott Laboratories<\/a>&#13;<br \/>\n<a target=\"_blank\" href=\"https:\/\/diagnostics.roche.com\/in\/en\/home.html\" rel=\"nofollow noopener\">Roche Diagnostics<\/a>&#13;<br \/>\nSiemens Healthineers&#13;<br \/>\nDanaher Corporation (Beckman Coulter)&#13;<br \/>\nThermo Fisher Scientific&#13;<br \/>\nBio-Rad Laboratories&#13;<br \/>\nRandox Laboratories&#13;<br \/>\nNova Biomedical&#13;<br \/>\nPTS Diagnostics&#13;<br \/>\nACON Laboratories&#13;<br \/>\nBioptik Technology Inc.&#13;<br \/>\nSekisui Diagnostics&#13;<br \/>\nF. Hoffmann-La Roche AG&#13;<br \/>\nAlere Inc. (now part of Abbott)&#13;<br \/>\nARKRAY Inc&#13;<br \/>\nBayer AG&#13;<br \/>\nJant Pharmacal Corporation&#13;<br \/>\nTrividia Health&#13;<br \/>\nQuest Diagnostics&#13;<br \/>\nLaboratory Corporation of America (LabCorp)&#13;<\/p>\n<p>Recent Developments<br \/>\n&#13;<br \/>\nIn September 2024, the Family Heart Foundation introduced Cholesterol Connect, a free nationwide program that offers at-home lipid screening kits. The initiative helps users to receive test kits like LDL-C, total testing, and many more.\u00a0(Source: <a target=\"_blank\" href=\"https:\/\/www.fiercepharma.com\/marketing\/family-heart-foundation-amgen-team-cholesterol-connect-campaign\" rel=\"nofollow noopener\">https:\/\/www.fiercepharma.com<\/a>)&#13;<br \/>\nIn January 2025, Utrahuman partnered with InsideTracker to launch blood vision, a preventive cardiovascular health package that combines <a target=\"_blank\" href=\"https:\/\/www.precedenceresearch.com\/..\/wearable-sensors-market\" rel=\"nofollow noopener\">wearable sensor<\/a> data, metabolic markets and personalized blood panels including lipid profiles.\u00a0(Source: <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/01\/15\/3010193\/0\/en\/Ultrahuman-and-InsideTracker-Partner-to-Improve-Cardiovascular-Health-of-U-S-Consumers.html\" rel=\"nofollow noopener\">https:\/\/www.globenewswire.com<\/a>)&#13;<\/p>\n<p>Segments Covered in the Report<\/p>\n<p>By Product Type<\/p>\n<p>&#13;<br \/>\nTest Kits &amp; Reagents&#13;<br \/>\nCholesterol Analyzers&#13;<br \/>\nCholesterol Test Strips&#13;<br \/>\nLipid Profile Panels&#13;<br \/>\nLancets &amp; Capillary Tubes&#13;<\/p>\n<p>By Test Type<\/p>\n<p>&#13;<br \/>\nTotal Cholesterol Test&#13;<br \/>\nHigh-Density Lipoprotein (HDL) Test&#13;<br \/>\nLow-Density Lipoprotein (LDL) Test&#13;<br \/>\nTriglycerides Test&#13;<br \/>\nComprehensive Lipid Panel (CLP)&#13;<\/p>\n<p>By Mode of Testing<\/p>\n<p>&#13;<br \/>\nHome-Based Testing&#13;<br \/>\nPoint-of-Care Testing (POCT)&#13;<br \/>\nLaboratory-Based Testing&#13;<\/p>\n<p>By End User<\/p>\n<p>&#13;<br \/>\nHospitals &amp; Clinics&#13;<br \/>\nDiagnostic Laboratories&#13;<br \/>\nHome Care Settings&#13;<br \/>\nAmbulatory Surgical Centers&#13;<br \/>\nResearch Institutes &amp; CROs&#13;<\/p>\n<p>By Distribution Channel<\/p>\n<p>&#13;<br \/>\nRetail Pharmacies&#13;<br \/>\nHospital Pharmacies&#13;<br \/>\nOnline Pharmacies&#13;<br \/>\nDirect Sales (B2B)&#13;<\/p>\n<p>By Region<\/p>\n<p>&#13;<br \/>\nNorth America&#13;<br \/>\nEurope&#13;<br \/>\nAsia-Pacific&#13;<br \/>\nLatin America&#13;<br \/>\nMiddle East &amp; Africa (MEA)&#13;<\/p>\n","protected":false},"excerpt":{"rendered":"Cholesterol Testing Products Market Size and Forecast 2025 to 2034 The global cholesterol testing products market size accounted&hellip;\n","protected":false},"author":2,"featured_media":27780,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[64,63,99,26777,171],"class_list":{"0":"post-27779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets","8":"tag-au","9":"tag-australia","10":"tag-business","11":"tag-cholesterol-testing-products-market","12":"tag-markets"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/27779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=27779"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/27779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/27780"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=27779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=27779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=27779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}