{"id":281051,"date":"2025-11-13T04:55:09","date_gmt":"2025-11-13T04:55:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/281051\/"},"modified":"2025-11-13T04:55:09","modified_gmt":"2025-11-13T04:55:09","slug":"a-tiny-car-fronts-ampols-latest-campaign-with-saatchi-and-saatchi-australia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/281051\/","title":{"rendered":"A tiny car fronts Ampol&#8217;s latest campaign with Saatchi and Saatchi Australia"},"content":{"rendered":"<p>Transport retailer Ampol has launched a campaign that stars \u201ca tiny wind-up car\u201d, via Saatchi and Saatchi Australia.<\/p>\n<p>The platform builds upon <a href=\"https:\/\/campaignbrief.com\/ampol-broadens-brand-position-in-new-a-to-anywhere-campaign-via-saatchi-saatchi\/\" target=\"_blank\" rel=\"noopener nofollow\">the brand\u2019s 2024 platform \u201cA to Anywhere\u201d<\/a>. It deploys a 60-second film \u2014 produced by creative production business Sedona and and directed by duo Oskar Holmedal and Martin Sj\u00f6str\u00f6m, otherwise known as StyleWar \u2014 that tracks the miniature car as it embarks on a journey to reunite with its owner, after it was left behind from a car trip. After braving a street construction site, a park, a night-time encounter with an echidna and a river, the vehicle meets its owner at an Ampol station.<\/p>\n<p>\u201cWe were excited to figure out how to shrink a Russian arm rig to this little car\u2019s size for fast, dynamic shots,\u201d StyleWar said in a press release.<\/p>\n<p>\u201cUsing an in-camera approach that could interact with our talent, the grip and camera team utilised a rickshaw rig with a snorkel lens licking the tarmac to achieve the speed and scale we wanted.\u201d<\/p>\n<p>ADVERTISEMENT<\/p>\n<p><a href=\"https:\/\/mumbrella.com.au\/subscribe\" target=\"_blank\" rel=\"noopener nofollow\">Enjoying Mumbrella? Sign up for our free daily newsletter.<\/a><\/p>\n<\/p>\n<p>A bespoke model, the car was \u201c3D printed, hand-painted, and fitted out with moving parts, including working lights, wipers, and a spinning wind-up key\u201d.<\/p>\n<p>Overall, production service company Yippe Ki-Yay built three models for use in different environments: two operated with remote controls, and one as a puppet.<\/p>\n<p>\u201cThe \u2018A to Anywhere\u2019 platform was first launched in 2024 to unify Ampol\u2019s brand and product story,\u201d Jenny O\u2019Reagan, chief brand and customer officer at Ampol, said in the release.<\/p>\n<p>\u201cThis new chapter reinforces Ampol as a brand that helps Australians to achieve their ambitions, no matter how big or small, in a way that\u2019s emotive and distinctly Australian.<\/p>\n<p>\u201cThat\u2019s what \u2018Australia\u2019s Own\u2019 means to us: being a partner for Aussies wherever they go.\u201d<\/p>\n<p>The campaign is expected to play nationwide on social, out-of-home, BVOD and radio channels.<\/p>\n<p>CREDITS<\/p>\n<p>Client: Ampol Australia<br \/>Chief Brand Officer: Jenny O\u2019Regan<br \/>Head of Brand and Fuel Marketing: Noni Guest<br \/>Brand Development and Marketing Manager: Stefanie Favaloro<\/p>\n<p>Media: iProspect<br \/>Creative: Saatchi &amp; Saatchi Australia<br \/>Production: Sedona Productions<\/p>\n<p>\t\t\tSUBSCRIBE<\/p>\n<p>\t\t\tSign up to our free daily update to get the latest in media and marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"Transport retailer Ampol has launched a campaign that stars \u201ca tiny wind-up car\u201d, via Saatchi and Saatchi Australia.&hellip;\n","protected":false},"author":2,"featured_media":281052,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[162642,64,63,162643,162644,44,162645,54735,162646,162647],"class_list":["post-281051","post","type-post","status-publish","format-standard","has-post-thumbnail","category-australia","tag-ampol","tag-au","tag-australia","tag-jenny-oreagan","tag-martin-sjostrom","tag-news","tag-oskar-holmedal","tag-saatchi-saatchi-australia","tag-stylewar","tag-yipee-ki-yay"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/281051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=281051"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/281051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/281052"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=281051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=281051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=281051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}