{"id":281816,"date":"2025-11-13T13:23:07","date_gmt":"2025-11-13T13:23:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/281816\/"},"modified":"2025-11-13T13:23:07","modified_gmt":"2025-11-13T13:23:07","slug":"nhl-signs-swiss-watch-brand-co-founded-by-former-player-mark-stret-as-sponsor-ahead-of-global-games","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/281816\/","title":{"rendered":"NHL signs Swiss watch brand co-founded by former player Mark Stret as sponsor ahead of Global Games"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The NHL has signed a global sponsorship agreement with Norqain, a Swiss watch brand co-founded by former NHLer Mark Streit. Norqain will be the first brand to be designated as the league\u2019s official luxury sports watch. Financial terms of the multiyear agreement were not disclosed.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">The deal comes ahead of this weekend\u2019s <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/03\/18\/predators-penguins-to-play-in-sweden-for-nhl-global-series\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/03\/18\/predators-penguins-to-play-in-sweden-for-nhl-global-series\/\">NHL Global Series games in Stockholm, Sweden<\/a>. The captains of both participating teams, Penguins C Sidney Crosby and Predators D Roman Josi, are investors in Norqain. At the end of each Global Series game, a designated player of the game will receive a special-edition Norqain Wild One of 1 watch in 18-carat white gold.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Under the agreement, Norqain will have full international licensing rights in the U.S., Canada and Europe to use NHL and team logos in products, at retail points of sale and in advertising. The partnership will also give Norqain exposure on NHL broadcasts. The NHL and Norqain plan to introduce a co-branded watch in 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"The NHL has signed a global sponsorship agreement with Norqain, a Swiss watch brand co-founded by former NHLer&hellip;\n","protected":false},"author":2,"featured_media":281817,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[556],"tags":[64,63,575,85],"class_list":{"0":"post-281816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nhl","8":"tag-au","9":"tag-australia","10":"tag-nhl","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/281816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=281816"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/281816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/281817"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=281816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=281816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=281816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}