NRMA Insurance has extended its partnership with Cricket Australia, continuing its role as the official naming rights partner across both men\u2019s and women\u2019s games.<\/p>\n
The new term cements NRMA Insurance\u2019s long-term support for the continued growth of the sport now and in the future.<\/p>\n
Building on the success of the initial partnership, established in 2022, the renewed agreement sees NRMA Insurance retain official naming rights to all Men\u2019s Test Series in Australia for another six seasons.<\/p>\n
For the first time, the platinum partnership will also encompass women \u2018s cricket with NRMA Insurance becoming the official naming rights partner of the Women\u2019s International Series, which includes Women\u2019s Test matches, Women\u2019s One-Day International matches and Women\u2019s T20 International matches for the next seven seasons, which includes this upcoming summer.<\/p>\n
NRMA Insurance also remains the official insurance partner of both the men\u2019s and women\u2019s International Cricket Teams.<\/p>\n
The next innings of the partnership begins in the lead up to one of the biggest summers of cricket in Australia\u2019s history, including the highly anticipated NRMA Insurance Men\u2019s Ashes Test Series beginning this November in Perth.<\/p>\n
\u201cWe\u2019re thrilled our partnership with NRMA Insurance is expanding with the brand\u2019s continued support for the Men\u2019s competition and now helping to elevate the profile of our women\u2019s team and their campaign for international success,\u201d said Cricket Australia CEO Todd Greenberg.<\/p>\n
\u201cLeveraging a shared, long-standing commitment to community and connection this partnership will continue to deliver meaningful, purpose-led initiatives to benefit cricket at every level, from grassroots clubs to the national stage.\u201d<\/p>\n
NRMA Insurance CEO Julie Batch added, \u201cAs NRMA Insurance continues to grow nationally, our ongoing partnership with Cricket Australia, in what is set to be one of the most anticipated seasons ever for the Aussies, provides an unmatched platform to build deeper connections and exposure for our brand, with a captivated and highly engaged audience of existing and potential new customers.<\/p>\n
\u201cIn our centenary year we\u2019re building on our heritage of protecting what matters\u2014using our partnership to help the game so many of us love continue to thrive in the future.<\/p>\n
\u201cFrom championing the growth of the women\u2019s competition, stadium activations that elevate the spectator experience, or supporting local community clubs to provide greater flexibility in how they play and connect with the sport, we\u2019re helping cricket endure as the heartbeat of Australian culture and communities across the country.\u201d<\/p>\n
NRMA Insurance\u2019s support for the summer of cricket is underway, as the presenting partner of the NRMA Insurance Ashes Trophy Tour fan event, currently traveling the country in the lead up to the start of the first Ashes Test in Perth.<\/p>\n
Join more than 30,000 advertising industry experts<\/p>\n
Get all the latest advertising and media news direct to your inbox from B&T.<\/p>\n
\t\tSubscribe\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"NRMA Insurance has extended its partnership with Cricket Australia, continuing its role as the official naming rights partner…\n","protected":false},"author":2,"featured_media":282893,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[64,63,740,18587,163373,85],"class_list":["post-282892","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cricket","tag-au","tag-australia","tag-cricket","tag-cricket-australia","tag-nrma-insruance","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/282892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=282892"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/282892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/282893"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=282892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=282892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=282892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}