{"id":282930,"date":"2025-11-14T01:26:10","date_gmt":"2025-11-14T01:26:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/282930\/"},"modified":"2025-11-14T01:26:10","modified_gmt":"2025-11-14T01:26:10","slug":"as-krafton-evolves-into-an-ai-first-company-the-boss-of-the-recently-acquired-last-epoch-studio-says-he-doesnt-think-the-doom-and-gloom-is-warranted","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/282930\/","title":{"rendered":"As Krafton evolves into an &#8216;AI-first company&#8217;, the boss of the recently acquired Last Epoch studio says he doesn&#8217;t think the &#8216;doom and gloom&#8217; is warranted"},"content":{"rendered":"<p id=\"3efe14a6-3413-48ba-8192-9a9596909caa\">Nothing about PUBG and Subnautica 2 publisher Krafton&#8217;s recent decision to become an &#8220;AI-first company&#8221; look good. The company plans to drop over 130 billion won ($88 million) into the project, recently stopped hiring new employees, and started a <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/gaming-industry\/krafton-launches-voluntary-resignation-program-weeks-after-declaring-its-ai-first-company-future\/\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/gaming-industry\/krafton-launches-voluntary-resignation-program-weeks-after-declaring-its-ai-first-company-future\/\" rel=\"nofollow noopener\" target=\"_blank\">voluntary resignation program<\/a> for its employees in South Korea this week.<\/p>\n<p>Far down the ladder from these decisions is Eleventh Hour Games, the developer behind Last Epoch, which Krafton <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/rpg\/after-selling-to-krafton-last-epoch-dev-says-fans-shouldnt-be-worried-about-the-subnautica-2-dispute-krafton-isnt-looking-to-change-us\/\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/games\/rpg\/after-selling-to-krafton-last-epoch-dev-says-fans-shouldnt-be-worried-about-the-subnautica-2-dispute-krafton-isnt-looking-to-change-us\/\" rel=\"nofollow noopener\" target=\"_blank\">acquired in July<\/a>. The timing couldn&#8217;t have been worse as it happened right after the founders of Subnautica developer Unknown Worlds were unceremoniously fired for what they claim was a move to avoid paying a $250 million earnout.<\/p>\n<p><a id=\"elk-seasonal\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<p id=\"3efe14a6-3413-48ba-8192-9a9596909caa-2\" class=\"paywall\" aria-hidden=\"true\">At the time, EHG founder Judd Cobler told fans of the budding action RPG that having a corporate owner would only benefit the game in the long run by giving them access to more resources and employees.<\/p>\n<p>Related articles<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Fans of the game were understandably skeptical about how the buyout would impact the game. That skepticism turned into outright worry when Last Epoch&#8217;s first expansion, Orobyss, was <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.reddit.com\/r\/LastEpoch\/comments\/1npok2j\/last_epoch_orobyss_a_major_expansion_is_coming_to\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\" data-url=\"https:\/\/www.reddit.com\/r\/LastEpoch\/comments\/1npok2j\/last_epoch_orobyss_a_major_expansion_is_coming_to\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">announced<\/a> during a Sony State of Play in September. Ever since the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.kickstarter.com\/projects\/lastepoch\/last-epoch\" data-url=\"https:\/\/www.kickstarter.com\/projects\/lastepoch\/last-epoch\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">Last Epoch Kickstarter<\/a> in 2018, EHG promised that once you buy the game, everything except premium cosmetics would be totally free. Those plans might&#8217;ve changed under the new owners, however, as Cobler wrote in <a data-analytics-id=\"inline-link\" href=\"https:\/\/forum.lastepoch.com\/t\/ps5-le-orobyss-follow-up-from-judd\/79921\" data-url=\"https:\/\/forum.lastepoch.com\/t\/ps5-le-orobyss-follow-up-from-judd\/79921\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">a post<\/a> last month that the answer to whether or not the expansion will have a price is &#8220;maybe.&#8221;<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">In light of today&#8217;s news about Krafton, Cobler broke his silence to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.reddit.com\/r\/LastEpoch\/comments\/1ow2vah\/comment\/non515p\/\" data-url=\"https:\/\/www.reddit.com\/r\/LastEpoch\/comments\/1ow2vah\/comment\/non515p\/\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">remind<\/a> fans on the game&#8217;s subreddit that the studio is still actively hiring new employees. And in <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.reddit.com\/r\/LastEpoch\/comments\/1ow2vah\/comment\/non98k3\/\" data-url=\"https:\/\/www.reddit.com\/r\/LastEpoch\/comments\/1ow2vah\/comment\/non98k3\/\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">a reply<\/a> to a Reddit user lamenting the acquisition, he explained the situation EHG was in when the deal was struck.<\/p>\n<p>&#8220;Our options were limited,&#8221; Cobler says. &#8220;We needed funding and our options were looking like A: pivot to working on someone else\u2019s IP, B: taking funding elsewhere where we liked the company less and would stifle our vision for the product, or C: join Krafton, D: go bankrupt and actually cease to exist. I know everyone will call doom and gloom but I still strongly believe long term this will allow us to compete in the space in a much bigger way.&#8221;<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Not everyone shares his confidence, especially as Krafton continues to dump money into AI and is still dealing with an <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/games\/survival-crafting\/the-subnautica-2-lawsuit-is-getting-even-messier-with-krafton-doing-a-massive-u-turn-confusing-both-the-ousted-founders-lawyer-and-the-judge-this-is-a-little-bit-bewildering\/\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/games\/survival-crafting\/the-subnautica-2-lawsuit-is-getting-even-messier-with-krafton-doing-a-massive-u-turn-confusing-both-the-ousted-founders-lawyer-and-the-judge-this-is-a-little-bit-bewildering\/\" rel=\"nofollow noopener\" target=\"_blank\">ongoing lawsuit<\/a> with the former Subnautica 2 developers.<\/p>\n<p class=\"newsletter-form__strapline\">Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">While there&#8217;s no clear evidence that Last Epoch is headed downhill, it&#8217;s hard to believe that Krafton&#8217;s recent decisions won&#8217;t impact its developers. The game just had its third season and plans to have several more before the expansion&#8217;s release.<\/p>\n<p><a id=\"elk-d15f540f-c4e6-44bd-833b-2aa6c13dd4c5\" class=\"paywall\" aria-hidden=\"true\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Nothing about PUBG and Subnautica 2 publisher Krafton&#8217;s recent decision to become an &#8220;AI-first company&#8221; look good. The&hellip;\n","protected":false},"author":2,"featured_media":282931,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-282930","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/282930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=282930"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/282930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/282931"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=282930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=282930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=282930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}