{"id":283299,"date":"2025-11-14T05:29:13","date_gmt":"2025-11-14T05:29:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/283299\/"},"modified":"2025-11-14T05:29:13","modified_gmt":"2025-11-14T05:29:13","slug":"indias-women-players-cash-in-on-world-cup-glory-fbc-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/283299\/","title":{"rendered":"India\u2019s women players cash in on World Cup glory \u2013 FBC News"},"content":{"rendered":"

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[Photo Credit: Reuters]<\/p>\n

The brand value of India\u2019s top women cricketers has gone through the roof following their fairytale World Cup triumph on home soil with top sports marketing experts calling it a \u201cwatershed moment\u201d for the sport.<\/p>\n

After a hat-trick of defeats nearly derailed their campaign, India stunned seven-times champions Australia in the semi-finals and outplayed South Africa in the November 2 final to claim their maiden 50-overs World Cup title.<\/p>\n

Since that midnight victory in front of a delirious capacity crowd in Navi Mumbai, the phone has not stopped ringing for 36-year-old captain Harmanpreet Kaur and her teammates.<\/p>\n

Article continues after advertisement<\/p>\n

Within hours of the final South African wicket falling, Kaur was beaming from the front pages of newspapers after being unveiled as brand ambassador for a real estate developer.<\/p>\n

When batter Harleen Deol playfully asked Prime Minister Narendra Modi about his skin care routine as he hosted the team, a cosmetic brand swooped in to catch the afterglow.<\/p>\n

The brand\u2019s new campaign has Deol, 27, asking everyone their skin care routine before revealing her own choice, and there were no prizes for guessing which one she selected.<\/p>\n

Even before the final, a detergent brand turned the photo of 25-year-old batter Jemimah Rodrigues\u2019s mud-splattered shirt into a viral campaign, even if the garment ended up framed, not cleaned.<\/p>\n

India\u2019s victorious World Cup squad had four players represented by Baseline, including 29-year-old vice-captain Smriti Mandhana and stumper-batter Richa Ghosh, 22.<\/p>\n

Stream the best of Fiji on VITI+. Anytime. Anywhere.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"[Photo Credit: Reuters] The brand value of India\u2019s top women cricketers has gone through the roof following their…\n","protected":false},"author":2,"featured_media":283300,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[64,63,740,85],"class_list":["post-283299","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cricket","tag-au","tag-australia","tag-cricket","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/283299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=283299"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/283299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/283300"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=283299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=283299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=283299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}