{"id":283646,"date":"2025-11-14T09:25:11","date_gmt":"2025-11-14T09:25:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/283646\/"},"modified":"2025-11-14T09:25:11","modified_gmt":"2025-11-14T09:25:11","slug":"rap-legend-takes-aussie-brand-to-court-over-brand-name","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/283646\/","title":{"rendered":"Rap legend takes Aussie brand to court over brand name"},"content":{"rendered":"

Eminem is taking a former NRL executive and his partner to court over their beach brand Swim Shady.<\/p>\n

Eminem, whose real name is Marshall Mathers and who is also known as Slim Shady, has filed a lawsuit against the name Swim Shady, arguing it has an unmistakable link to his rap pseudonym, which he trademarked.<\/p>\n

Entrepreneurs from Sydney’s Northern Beaches, Jeremy Scott \ufeffand his partner Elizabeth launched their beachwear brand last year.<\/p>\n

\"TheThe couple intends to fight the lawsuit. (Nine)<\/p>\n

“Just a mate trying to start a nice business family business, trying to help out with their beach needs, the big fella is not liking it,” former NRL player and model for the brand David Williams said.<\/p>\n

“\ufeffThey’ve done everything the right way, they’ve gone down the right systems to secure their business and their name.”<\/p>\n

\ufeffEminem is renowned for protecting his brand after being embroiled in multiple lawsuits over the use of his likeness and music catalogue.<\/p>\n

\"Eminem,Eminem performs at the Oscars at the Dolby Theatre in Hollywood in February 2020. (Getty)<\/p>\n

The US rapper\ufeff with a net worth of over $400 million has previously demanded more than $100 million from Meta after claiming the parent company of Instagram, Facebook, and WhatsApp used 243 of his songs without his permission.<\/p>\n

In 2017, he also aimed at a New Zealand political party \ufeffafter they used a version of his track Lose Yourself. He won that case with a $600,000 payout.<\/p>\n

The couple plans to fight the lawsuit.<\/p>\n","protected":false},"excerpt":{"rendered":"Eminem is taking a former NRL executive and his partner to court over their beach brand Swim Shady.…\n","protected":false},"author":2,"featured_media":283647,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":{"0":"post-283646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/283646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=283646"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/283646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/283647"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=283646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=283646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=283646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}