\u201cWe need to spend a lot of time understanding the capabilities and the types of requirements that customers are looking for,\u201d he said. <\/p>\n
\u201cThen we map that and spend a lot of time with our channel partners to identify where they are best placed to make their investments to be able to deliver the outcomes that they think they\u2019re best placed to do.\u201d<\/p>\n
Denman also said Google Cloud\u2019s sales teams spend time \u201creally trying to understand how we can bring the most valuable partners to the request of our customers\u201d.<\/p>\n
The end result, he noted, was that customers get to their desired outcome as fast as possible, while service partners generate revenues quickly. In turn, Google Cloud starts to see the rewards on consumption.<\/p>\n
Agentic AI is particularly in demand from customers, and Denman said it\u2019s up to partners to make the most of this demand.<\/p>\n
\u201cOne of the things we see is the more you use the tools, the more you understand how valuable they can be, so that\u2019s certainly a very key theme \u2014 enablement of the channel for this agentic era,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWe need to spend a lot of time understanding the capabilities and the types of requirements that customers…\n","protected":false},"author":2,"featured_media":28729,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[64,63,257,105],"class_list":{"0":"post-28728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-computing","8":"tag-au","9":"tag-australia","10":"tag-computing","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/28728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=28728"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/28728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/28729"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=28728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=28728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=28728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}