{"id":28730,"date":"2025-07-29T00:23:09","date_gmt":"2025-07-29T00:23:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/28730\/"},"modified":"2025-07-29T00:23:09","modified_gmt":"2025-07-29T00:23:09","slug":"nice-acquires-cognigy-for-955m-in-push-to-lead-agentic-ai-revolution","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/28730\/","title":{"rendered":"Nice acquires Cognigy for $955M in push to lead agentic AI revolution"},"content":{"rendered":"

Scott Russell, the new CEO of Nice, is beginning to take decisive steps aimed at reviving the company\u2019s stock, which has declined by 10% over the past year.<\/p>\n

Nice, a developer of customer experience and contact center systems, is making a major strategic acquisition of Germany-based Cognigy in a deal valued at $955 million.<\/p>\n

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1 View gallery <\/p>\n

\"\u05e1\u05e7\u05d5\u05d8<\/a>\"\u05e1\u05e7\u05d5\u05d8<\/p>\n

Nice CEO Scott Russell. <\/p>\n

(Photo: Shutterstock, Brent Lewin\/Bloomberg)<\/p>\n

The acquisition is designed to deepen Nice\u2019s presence in the artificial intelligence space and focus on agentic AI, AI-powered virtual agents capable of carrying out tasks traditionally handled by humans. The move directly addresses a growing concern among Nice investors: that AI could disrupt or replace many of the company\u2019s existing capabilities.<\/p>\n

Nice will pay for Cognigy using a mix of cash and shares. The total transaction value includes a contingent holdback of $50 million, consisting of $25 million in cash and 158,000 American Depositary Shares.<\/p>\n

Founded in 2016, Cognigy currently employs around 300 people. Its flagship platform delivers human-like AI service in over 100 languages and is already in use at companies like Mercedes-Benz, Nestl\u00e9, and the Lufthansa Group. Cognigy\u2019s AI agents are designed to automate routine customer interactions, allowing human service representatives to focus on more complex, high-value cases. The deal is expected to close in the fourth quarter of 2025, pending regulatory approvals.<\/p>\n

The acquisition echoes Nice\u2019s pivotal purchase of inContact nearly a decade ago, which helped the company transition into cloud-based services, a move widely credited with transforming Nice into a market leader in CX platforms.<\/p>\n

\u201cThis is a landmark moment for Nice, a strategic move that fast-tracks our AI innovation agenda and sets a new standard for customer experience in the AI era,\u201d said Scott Russell, CEO of Niice. \u201cBy bringing a market leader in enterprise-grade conversational and agentic AI into the fold, we are accelerating global AI adoption, expanding into new global markets, and creating game-changing value for our customers, partners, and shareholders. Together, we are significantly advancing the future of AI-first customer experience.\u201d<\/p>\n

Nice shares were trading slightly higher in pre-market activity on Wall Street. The company is currently valued at approximately $10 billion.<\/p>\n

Jefferies was the exclusive advisor to Nice on the transaction.<\/p>\n","protected":false},"excerpt":{"rendered":"Scott Russell, the new CEO of Nice, is beginning to take decisive steps aimed at reviving the company\u2019s…\n","protected":false},"author":2,"featured_media":28731,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":{"0":"post-28730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/28730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=28730"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/28730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/28731"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=28730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=28730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=28730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}