{"id":288659,"date":"2025-11-16T17:05:11","date_gmt":"2025-11-16T17:05:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/288659\/"},"modified":"2025-11-16T17:05:11","modified_gmt":"2025-11-16T17:05:11","slug":"eminem-takes-aussie-beach-brand-to-court-over-its-name","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/288659\/","title":{"rendered":"Eminem takes Aussie beach brand to court over its name"},"content":{"rendered":"

US rapper Eminem is taking an Australian beach brand to court over its name: Swim Shady. <\/p>\n

According to 9News, the rapper \u2013 whose real name is Marshall Mathers \u2013 filed a lawsuit against the company, arguing that it was using his pseudonym “Slim Shady” without permission. <\/p>\n

Mathers trademarked the pseudonym, which was made famous by many of his songs including The Real Slim Shady and My Name Is.<\/p>\n

Swim Shady was founded by NRL executive Jeremy Scott and his partner, Elizabeth, last year. <\/p>\n

They sold a range of beach products, including beach shades, bags, towels, and swim shorts. <\/p>\n

\"Eminem<\/p>\n

Eminem performs during Live From Detroit: The Concert at Michigan Central, June 6, 2024, in Detroit. (Source: Associated Press)<\/p>\n

The couple said they would fight the lawsuit. <\/p>\n

“Just a mate trying to start a nice business family business, trying to help out with their beach needs, the big fella is not liking it,” former NRL player and model for the brand, David Williams, said.<\/p>\n

“\ufeffThey’ve done everything the right way, they’ve gone down the right systems to secure their business and their name.”<\/p>\n

It was not the first time Mathers has taken legal action over the use of his brand and music. <\/p>\n

In 2017<\/a>, he famously took the New Zealand National Party to court<\/a>, accusing them of copyright infringement. <\/p>\n

The party had used a song similar to his hit, Lose Yourself, in one of its election ads. The case was ruled in his favour, and National was ordered to pay $600,000 in damages<\/a>. <\/p>\n

Earlier this year, Mathers also sued Meta, accusing the social media company of using his music without permission on Facebook, WhatsApp, and Instagram. <\/p>\n","protected":false},"excerpt":{"rendered":"US rapper Eminem is taking an Australian beach brand to court over its name: Swim Shady. According to…\n","protected":false},"author":2,"featured_media":288660,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,8513,134,136,2041],"class_list":{"0":"post-288659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-au","9":"tag-australia","10":"tag-crime-and-justice","11":"tag-entertainment","12":"tag-music","13":"tag-north-america"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/288659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=288659"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/288659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/288660"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=288659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=288659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=288659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}