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<\/p>\nCricket For Climate struck a note of pragmatism earlier this month when it unveiled a partnership with Origin Zero – a subsidiary of Origin – to help build a \u201cconnected energy ecosystem\u201d across sporting facilities in Blacktown to Sydney\u2019s west.<\/p>\n
CFC and Origin Zero had been in talks for the past 18 months before their partnership was announced. Origin\u2019s chief executive Frank Calabria has been a vocal advocate for an energy transition to net zero as the best way to bring down power bills in the long term.<\/p>\n
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Test captain Pat Cummins emblazoned with the Alinta logo in 2022.Credit: Getty<\/p>\n
While not involved in negotiations, Cummins was briefed on the partnership and Origin\u2019s views on sustainability, two sources familiar with the deal confirmed. The CA deal with Origin is separate to CFC\u2019s work with Origin Zero.<\/p>\n
\u201cThrough Cricket for Climate, we\u2019ve been working to future-proof local clubs with solar, battery and education solutions,\u201d Cummins said.<\/p>\n
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\u201cThis partnership between Cricket Australia and Origin will help us take that mission further, bringing clean energy solutions to community cricket right across the country, like our recently announced partnership with Blacktown City Council. I\u2019m pleased Origin has chosen to support Australian cricket.\u201d<\/p>\n
CA signed an initial four-year deal with Western Australia-based Alinta in 2018, at a time when some other sponsors were hesitant to join up with cricket after the Newlands ball tampering scandal.<\/p>\n
The deal ended in June 2023 after a one-year extension, with Alinta and CA both stating that the decision was made because of a change in the energy provider\u2019s branding strategy.<\/p>\n
Since that time, CA\u2019s top-end administration and board have undergone significant turnover. There is a new chief executive in Todd Greenberg, a new head of commercial, Ed Sanders, and a new chair, former New South Wales Premier Mike Baird.<\/p>\n
CA\u2019s commercial stocks have risen in parallel. Westpac signed up as CA\u2019s banking sponsor<\/a>, replacing Commonwealth Bank, while NRMA have recently expanded their deal to also encompass the national women\u2019s team. Qantas, KFC and Woolworths have also extended their existing deals.<\/p>\n
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