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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tF1 has announced a new collaboration with Fortnite in a major crossover. Image: Formula 1 Media<\/p>\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tF1 has announced a new collaboration with Fortnite in a major crossover. Image: Formula 1 Media<\/p>\n
The partnership introduces the \u201cF1 Cosmetic Team Set,\u201d available in Fortnite\u2019s in-game store from November 20, just days before the Las Vegas Grand Prix.<\/p>\n
The collection includes digital outfits styled after each of the 10 F1 teams, along with various in-game accessories ranging from themed \u201cgliders\u201d (tools players use to fly into the match) to \u201cpickaxes\u201d (basic tools every character carries).<\/p>\n
The bundle also features a celebratory animation known as an \u201cemote,\u201d and an F1-branded \u201cback bling,\u201d which is Fortnite\u2019s term for decorative items worn on a character\u2019s back.<\/p>\n
Developed by Epic Games, Fortnite is a global gaming phenomenon best known for its Battle Royale mode, where up to 100 players fight to be the last one standing on a shrinking map.<\/p>\n
Its bright art style, cross-platform play and constant stream of pop-culture collaborations have helped turn the game into a social hub as much as a competitive arena.<\/p>\n
By bringing F1 into that space, the new collaboration aims to merge motorsport and gaming culture on a scale not seen before.<\/p>\n
F1\u2019s chief commercial officer Emily Prazer said the sport is focused on meeting fans where they already are.<\/p>\n
\u201cThis innovative collaboration with Fortnite is yet another way Formula 1 is connecting with fans and appearing in places you wouldn\u2019t expect it to,\u201d she said.<\/p>\n
Prazer added that F1 is \u201cobsessed with finding new and exciting ways to engage with our audiences that makes our sport sit alongside their other passions and interests,\u201d describing Fortnite as a platform where players can interact with the series \u201c365 days a year.\u201d<\/p>\n
Fortnite\u2019s audience is no stranger to F1-themed content.<\/p>\n
Lewis Hamilton joined the game previously through Fortnite\u2019s \u201cIcon Series,\u201d a special category reserved for real-world celebrities and athletes who are added to the game as playable characters.<\/p>\n
His appearance even included \u201cRocket-Ready Roscoe,\u201d a tribute to his late bulldog<\/a> that became a sentimental favourite among fans.<\/p>\n That crossover helped introduce F1 to Fortnite\u2019s vast player base, but the new partnership marks the first time the entire championship is represented in the game rather than a single driver.<\/p>\n
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