{"id":290363,"date":"2025-11-17T12:26:12","date_gmt":"2025-11-17T12:26:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/290363\/"},"modified":"2025-11-17T12:26:12","modified_gmt":"2025-11-17T12:26:12","slug":"is-this-the-most-bizarre-footy-sponsorship-deal-ever-nrl-superstar-promotes-clothing-that-squirts-mayonnaise-and-his-fellow-players-are-having-a-field-day","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/290363\/","title":{"rendered":"Is this the most bizarre footy sponsorship deal EVER? NRL superstar promotes clothing that squirts mayonnaise – and his fellow players are having a field day"},"content":{"rendered":"

Kalyn Ponga may have appeared in one of the most bizarre sponsorship deals we\u2019ve ever seen in sport.<\/p>\n

The Newcastle Knights star returned to pre-season training on Monday, but sent his team-mates into meltdown after he appeared in a partnership with Hellmann\u2019s and Melbourne fashion brand REIGNER that showed him promoting clothes that squirted mayonnaise.<\/p>\n

Rumours have been bubbling away that Ponga could be in talks over a move away from the Knights, with the 27-year-old being pictured last week speaking with New Zealand Warriors general manager of recruitment, Andrew McFadden, in the Warriors\u2019 sports bar in Auckland.<\/p>\n

The meeting has been dubbed a \u2018coincidence\u2019 by The Sydney<\/a> Morning Herald\u2019s Michael Chammas. But rumours have been mounting that Ponga, who is currently tied down to the Knights until 2027, could be on his way out of the club.\u00a0<\/p>\n

Despite that, Ponga looked relaxed as he joined up with his team-mates on Monday.\u00a0But all eyes were on him for another reason.<\/p>\n

As part of the brand campaign, Ponga was dressed up in a glittery white suit made by REIGNER.<\/p>\n

\"Footy <\/p>\n

Footy star Kalyn Ponga (pictured) has stunned fans and his team-mates by appearing in a bizarre advert with Hellman’s mayonnaise and fashion brand REIGNER<\/p>\n

\"The <\/p>\n

The showstopper on his outfit was his navy blue bow tie, with the footy player able to dispense mayo from the accessory<\/p>\n

\"It <\/p>\n

It comes as research conducted by Hellmann’s states that one in five Aussies admit\u00a0 to sneaking their own mayo into a restaurant<\/p>\n

The eclectic and unique outfitter describes itself as \u2018an Australian label tailored for the metropolitan city slicker that dreams of being in the outdoors. The range is all-purpose and made to be worn anywhere.\u2019<\/p>\n

Ponga\u2019s white suit was embroidered with floral patterns, with a series of roses sewn into the lapels and trouser legs of the suit.<\/p>\n

He complemented that with a blue shirt and of course, the showstopper, a navy bow tie that sensationally dispenses mayonnaise.<\/p>\n

As part of new research, undertaken by Hellmann\u2019s, it is understood that one in five Aussies have sensationally admitted to sneaking their own condiments into restaurants.<\/p>\n

Over half of those surveyed said they would laugh if a date pulled out a secret sauce sachet during dinner.<\/p>\n

So in a bid to bring mayonnaise to every table, Hellmann\u2019s and REIGNER have teamed up with Ponga to launch their brand new mayo dispensing bowtie, called the \u2018BYO Bow\u2019.<\/p>\n

The BYO Bow, which is an abbreviation of Bring Your Own Bow, has a small sachet of mayo hidden inside and those wearing the jazzy accessory can lean forward, point and squirt mayonnaise or a condiment of their choice easily onto their food.<\/p>\n

As Ponga demonstrates during the brand campaign, it\u2019s a pretty neat contraption, with the footy star leaning forward, revealing a hidden dispenser behind his bow tie, before managing to avoid getting sauce on his sparkly white suit and squirt a dollop of mayo on his dinner.<\/p>\n

\"Ponga, <\/p>\n

Ponga, who is contracted to the Knights until 2027, returned to pre-season training on Monday\u00a0<\/p>\n

\"But <\/p>\n

But some of the Newcastle star’s (pictured) team-mates, including Mat Croker, have poked fun at him for the advertising stunt\u00a0<\/p>\n

\u2018On the field, I\u2019m known for my creativity and energy – teaming up with Hellmann\u2019s mayonnaise was a fun way to bring that same vibe to the table,\u2019 Kalyn Ponga said.<\/p>\n

\u2018The BYO Bow is unexpected, cheeky, and seriously stylish. Aussies love their mayonnaise, and this just proves we\u2019ll go to any lengths to get our fix.\u2019<\/p>\n

James Noble, a designer at REIGNER, added: \u2018Partnering with Hellmann\u2019s to design the BYO Bow was a chance to merge fashion design with delicious – a bow tie that turns heads while dispensing mayo at the same time.\u2019<\/p>\n

Meanwhile, some of Ponga\u2019s team-mates and friends have been poking fun at the footy star over the bizarre advertising stunt.<\/p>\n

His Newcastle team-mate, Mat Croker, joked on Instagram: \u2018Hope the $ was big lad.\u2019<\/p>\n

Jordan Riki posted a laughing face emoji with the caption: \u2018Ayeeeeeeeeee.\u2019<\/p>\n

AJ Brimson also wrote: \u2018Interest rates crazy atm.\u2019<\/p>\n

\u2018Hahahah this is wild,\u2019 Angus Crichton, who is currently holidaying in Norway with his pregnant wife, said.<\/p>\n","protected":false},"excerpt":{"rendered":"Kalyn Ponga may have appeared in one of the most bizarre sponsorship deals we\u2019ve ever seen in sport.…\n","protected":false},"author":2,"featured_media":290364,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[64,63,100,647,761,762,2613,4495,158,588,85],"class_list":["post-290363","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nrl","tag-au","tag-australia","tag-dailymail","tag-melbourne","tag-national-rugby-league","tag-nationalrugbyleague","tag-new-zealand-warriors","tag-newcastle-knights","tag-nrl","tag-sport","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/290363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=290363"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/290363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/290364"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=290363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=290363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=290363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}