{"id":290480,"date":"2025-11-17T13:39:09","date_gmt":"2025-11-17T13:39:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/290480\/"},"modified":"2025-11-17T13:39:09","modified_gmt":"2025-11-17T13:39:09","slug":"ft-alphaville-is-finally-getting-a-substack","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/290480\/","title":{"rendered":"FT Alphaville is finally getting a Substack"},"content":{"rendered":"

Unlock the Editor\u2019s Digest for free<\/p>\n

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.<\/p>\n

FT Alphaville had a long history of trying new things. Some have been successful<\/a>, others have been abject failures<\/a>. With the former firmly in mind and the latter mostly memory-holed, we are now launching a Substack<\/a>.<\/p>\n

Many readers have long asked for a newsletter of some kind, and will probably think this is hugely overdue. Others might be baffled, and worried that our output of financial and economic nerdery and occasional shitposting could become balkanised. So we thought we\u2019d quickly explain why FTAV is doing this.<\/p>\n

First of all, we want to stress that this is not a \u201cmove\u201d. The blog itself will remain at the heart of Alphaville. This is just about recognising that not everyone has bookmarked our homepage, accepting the fickleness of search and stupidity of social media, and embracing the ability to get directly into your inboxes. <\/p>\n

After all, that\u2019s how we consume a lot of content as well these days, and we have had newsletters in the past. <\/p>\n

\"Line<\/p>\n

So what will this new newsletter actually look like? Well, it\u2019ll look a lot like regular Alphaville, and sweep together all our usual work together with some of the best stuff we\u2019ve seen elsewhere. <\/p>\n

After all, one of FT Alphaville\u2019s founding principles is to acknowledge that we don\u2019t command a monopoly on your attention. Another is to always link to the primary source. We\u2019ll keep applying both of these principles with this newsletter, because to do anything else just wastes your time. We\u2019ll try our hardest never to do that. <\/p>\n

At the end of every \u2018stack we\u2019ll include a selection of killer charts we\u2019ve spotted in the FT over the past week, because a squiggly line or scatter plot really can say a thousand words that we then don\u2019t have to write. We\u2019ll also use the newsletter to let people know about pub quizzes, chart shows, drinks dos and other IRL shenanigans we might come up with. <\/p>\n

It\u2019ll start off as a weekly thing, landing around midday Fridays, and will be (reluctantly) anchored by Bryce, as punishment for all the legal aggro he lands us in. <\/p>\n

It will also be free, just like the blog. It would be cool if you tell your friends about us, but we won\u2019t send any requests for pledges, contributions, \u201cfor the price of a cup of coffee\u201d blah blah. This is just all the things that make FTAV FTAV, wrapped up in a convenient newsletter format.<\/p>\n

The first one lands this Friday. Please sign up here<\/a> and spread the word so that it doesn\u2019t become another Mastodon debacle. \ud83d\ude4f<\/p>\n","protected":false},"excerpt":{"rendered":"Unlock the Editor\u2019s Digest for free Roula Khalaf, Editor of the FT, selects her favourite stories in this…\n","protected":false},"author":2,"featured_media":290481,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":{"0":"post-290480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/290480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=290480"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/290480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/290481"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=290480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=290480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=290480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}