{"id":290772,"date":"2025-11-17T17:00:11","date_gmt":"2025-11-17T17:00:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/290772\/"},"modified":"2025-11-17T17:00:11","modified_gmt":"2025-11-17T17:00:11","slug":"cricket-australia-in-last-minute-ashes-deal-with-origin-energy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/290772\/","title":{"rendered":"Cricket Australia in last-minute Ashes deal with Origin Energy"},"content":{"rendered":"

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The 2025-26 Ashes series between Australia and England starts in Perth on November 21. (Gareth Copley\/Getty Images)<\/p>\n

The Cricket Australia (CA) governing body has brought in Origin Energy as a main commercial partner for the next three years.<\/p>\n

Through a tie-up unveiled earlier today, Sydney-based Origin Energy becomes the shirt sleeve\u00a0sponsor for the men’s test team, with the agreement coming into effect for the start of the 2025-26 Ashes series against old rivals England, later this week.<\/p>\n

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The deal covers that five-test series, beginning in Perth on Friday and running through until early January in Sydney, and then also stretches across the 2026-27 and 2027-28 Australian cricketing summers.<\/p>\n

HCLTech had spent time as the Australian men’s team’s sleeve sponsor previously.<\/p>\n

Origin is the largest Australian energy supplier, with this agreement coming over two years after CA let its deal with Alinta Energy come to an end\u00a0(with suggestions at the time that captain Pat Cummins, outspoken on the issue of climate change and clean energy, had been involved in that process).<\/p>\n

Indeed, Origin’s Cricket for Climate venture already involves Cummins as an ambassador.<\/p>\n

Alinta had also been the primary Australian men’s team shirt sponsor since mid-2018.<\/p>\n

In terms of recent CA commercial activity, early October saw the governing body extend its tie-up with supermarket chain Woolworths for another three seasons.<\/p>\n

CA unveiled Australian bank Westpac as its new main commercial partner in late July, meanwhile, with Westpac replacing rival Commonwealth Bank\u00a0in that position.<\/p>\n

Other current CA sponsors\u00a0include Qantas (with an extension unveiled in late March), Weber, KFC, and Bet365, while NRMA Insurance is the naming rights partner for the home test series.<\/p>\n

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