{"id":291002,"date":"2025-11-17T19:35:35","date_gmt":"2025-11-17T19:35:35","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/291002\/"},"modified":"2025-11-17T19:35:35","modified_gmt":"2025-11-17T19:35:35","slug":"sydney-roosters-unveil-adidas-as-new-partner-in-four-year-deal-nrl-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/291002\/","title":{"rendered":"Sydney Roosters unveil adidas as new partner in four-year deal – NRL News"},"content":{"rendered":"

The Sydney Roosters<\/a> have confirmed that they have entered into a multi-million dollar partnership with adidas, one of the most well-known sporting brands across the entire globe.<\/p>\n

Starting at the beginning of the 2026 NRL<\/a> season until at least the end of 2029, adidas will design and supply all of the Roosters’ on-field and performance apparel across the NRL<\/a>, NRLW<\/a> and pathways programs.<\/p>\n

The partnership with adidas sees them replace Castore, who had previously been the apparel partner of the Sydney Roosters<\/a> since 2020.<\/p>\n

“Partnering with adidas, one of the most recognised and respected names in global sport, represents a significant milestone for the Sydney Roosters<\/a>,” said Roosters COO Jarrod Johnstone.<\/p>\n

“This partnership is the perfect alignment of heritage, high performance and innovation \u2013 values that have long defined our club.<\/p>\n

“adidas is synonymous with excellence, and together we share a drive for continual improvement both on and off the field, so we are looking forward to working closely with adidas to deliver world-class apparel for our players and premium merchandise for our members and supporters.”<\/p>\n

This isn’t the first time the Roosters and adidas have been partners.<\/p>\n

The global brands were the club’s off-field training partner during the 1970s, 1980s and 1990s.<\/p>\n

“adidas is extremely proud to welcome the Sydney Roosters<\/a>, one of Australia’s most iconic and successful sporting clubs, to the three stripes family,” said adidas Pacific General Manager Rachel Howard.<\/p>\n

“This partnership is a natural fit, uniting two brands built on a legacy of excellence, innovation, and a deep connection to community.<\/p>\n

“We are committed to equipping their NRL<\/a>, NRLW<\/a>, and pathway teams with cutting-edge performance apparel, empowering them to reach new heights.<\/p>\n

“We’re equally excited to connect with the passionate Roosters Members and supporters, delivering ranges that celebrate the club’s rich history while boldly shaping its future.<\/p>\n

“Together, we will write the next chapter of this legendary club.”<\/p>\n","protected":false},"excerpt":{"rendered":"The Sydney Roosters have confirmed that they have entered into a multi-million dollar partnership with adidas, one of…\n","protected":false},"author":2,"featured_media":291003,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[64,63,761,762,158,85],"class_list":["post-291002","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nrl","tag-au","tag-australia","tag-national-rugby-league","tag-nationalrugbyleague","tag-nrl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/291002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=291002"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/291002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/291003"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=291002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=291002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=291002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}