The Geelong Cats have confirmed a new partnership with YETI, the global premium outdoor gear brand, which secures the company as the club\u2019s official AFL guernsey neckline partner.<\/p>\n
The agreement elevates YETI to an Elite partner status within the Cats\u2019 commercial portfolio across the AFL program.<\/p>\n
As part of the deal, the YETI logo will be featured in the prominent neckline position on the club\u2019s official AFL guernsey, covering all on-field home and away editions, training apparel, and special event editions.<\/p>\n
Acknowledging the significance of partnering with a brand of YETI\u2019s global standing, Geelong Cats chief operating officer, Marcus King, said: \u201cWe\u2019re thrilled to partner with YETI, a globally recognised brand, as they continue to grow in Australia and enhance their presence in sport with their first AFL club partnership.\u201d<\/p>\n
\u201cAs one of the oldest clubs in the league our guernsey and hoops are steeped in history and pride and we look forward to YETI featuring in the prominent neckline position.<\/p>\n
\u201cWe\u2019re excited to welcome YETI to the Geelong Cats family and look forward to connecting the brand with our members and fans,\u201d King said.<\/p>\n
The partnership narrative highlights an alignment between the two organisations based on the principles of performance and durability, linking YETI\u2019s product engineering to the demanding nature of professional sport.<\/p>\n
Drawing parallels between the athletes and the product line, YETI marketing manager for Australia and New Zealand, Greg Cleveland, added: \u201cWe\u2019re thrilled to partner with the Geelong Football Club.\u201d<\/p>\n
\u201cThe toughness and endurance of the Cats players, and their passionate supporters, mirror YETI\u2019s commitment to building gear that stands up to any challenge.<\/p>\n
\u201cThis partnership embraces strength, community, and the shared drive to go further without limits,\u201d Cleveland added.<\/p>\n
Emphasising the product\u2019s functional role and the brand\u2019s core promise of quality, YETI commercial country manager for Australia and New Zealand, Tim Persse, noted: \u201cYETI\u2019s promise is simple: no compromises.\u201d<\/p>\n
\u201cSerious outdoor enthusiasts need gear that helps them stay out longer, travel farther, and live harder, and our products deliver exactly that\u2026 The Cats will push our products to the limit, and we\u2019re a confident YETI will support them every step of the way.<\/p>\n
\u201cThis partnership is more than a sponsorship; it\u2019s a commitment to shared values: toughness, reliability, and a deep connection to community.<\/p>\n
\u201cTogether, YETI and Geelong Football Club encourage fans and adventurers to embrace the outdoors and live life \u2013 Built for The Wild,\u201d Persse concluded.<\/p>\n
Don\u2019t miss out on the latest in sports business \u2013 Subscribe today to the\u00a0free Ministry of Sport newsletter<\/a>\u00a0and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a\u00a0MoS Member today!<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The Geelong Cats have confirmed a new partnership with YETI, the global premium outdoor gear brand, which secures…\n","protected":false},"author":2,"featured_media":292842,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,85],"class_list":{"0":"post-292841","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-afl","8":"tag-afl","9":"tag-au","10":"tag-australia","11":"tag-australian-football-league","12":"tag-australianfootballleague","13":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/292841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=292841"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/292841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/292842"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=292841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=292841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=292841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}