Israel\u2013Premier Tech will start again from scratch in 2026, after the end of both its Israeli connection and co-title sponsor Premier Tech. The Canadian company still wanted to stay in the sport and seemed to have found its new home with Alpecin\u2013Deceuninck. But that deal now looks to be off the table: instead, Premier Tech has opted for a partnership at the third tier.<\/p>\n
According to La Gazzetta dello Sport, the team of the Roodhooft brothers hoped to benefit from the break-up of Israel\u2013Premier Tech<\/a>. A financial boost would have been very welcome for the squad of Mathieu van der Poel and Jasper Philipsen, but that looks unlikely now. Premier Tech has chosen a surprising route: it will team up with St Michel \u2013 Preference Home \u2013 Auber 93.The French outfit races at Continental level. There, the sponsor\u2019s name will appear on the team\u2019s jersey. “Partnering with Premier Tech marks a milestone for our team,” said General Manager Charlie Nerzic on Instagram<\/a>. “Like us, the global Canadian company led by Jean B\u00e9langer is committed to developing cycling in all its forms.”<\/p>\n “We share a common vision: an inclusive, integrated cycling ecosystem driven by talent diversity. We are pleased to welcome Premier Tech and pursue this shared ambition,\u201d Next season, former WorldTour pros Thomas Champion (ex-Cofidis) and Simon Guglielmi (ex-Ark\u00e9a\u2013B&B Hotels) will ride for the small French squad.<\/p>\n Continue reading below the photo!<\/p>\n<\/p>\n Big changes for men’s and women’s teams<\/p>\n The arrival of Premier Tech will not change the team name: it will remain St Michel \u2013 Preference Home \u2013 Auber 93 in 2026. But the new sponsor will have a bigger impact on the women\u2019s team of St Michel \u2013 Preference Home \u2013 Auber 93. That squad races at the second tier of the sport and took part in the Tour de France Femmes.<\/p>\n The team can now welcome three Canadian riders. Clara Emond and Simone Boilard arrive from EF Education \u2013 Oatly and Uno-X Mobility respectively, and the former brings a big name with her: classics specialist Alison Jackson, winner of Paris\u2013Roubaix Femmes in 2023. This year, she was once again visible at the front, finishing fifth in the Hell of the North and seventh in the Amstel Gold Race.<\/p>\n \u201cThis opportunity fully aligns with the reasons why Premier Tech has been committed to cycling for over 30 years \u2014 building bridges across all levels of the sport and supporting the development of Qu\u00e9bec and Canadian cyclists,\u201d explained Jean B\u00e9langer, President and Chief Executive Officer of Premier Tech.<\/p>\n