Reports have emerged that Scooter Braun tried to buy OnlyFans, but didn\u2019t get the deal over the finish line.<\/p>\n
The claims were first shared by an outlet called Puck News<\/a>, which reported that the longtime music manager and business mogul showed interest in purchasing the NSFW platform, leading a purchasing group and valuing OnlyFans at $8billion.<\/p>\n According to the outlet, Braun was looking to buy the company and become the \u201cface and brains\u201d behind it, but backed out of the deal. It claims that the change of heart was likely because of the common \u201ccontroversy about abuse on the platform\u201d.<\/p>\n Since that report was shared, TMZ<\/a> has shared an update and claimed that Braun never reached out to OnlyFans, but rather was contacted by those who owned the platform and were offering him a deal.<\/p>\n According to anonymous sources speaking to TMZ, OnlyFans reps met with the American business mogul and \u201ctried to entice him\u201d to get involved in the company. They also claim that Braun \u201casked them for paperwork\u201d about the offer, but ultimately \u201cdecided it wasn\u2019t for him\u201d.<\/p>\n Scooter Braun was in advanced talks to acquire OnlyFans, with financing and a role mapped out\u2014until the negotiations suddenly collapsed.@MattBelloni<\/a> on what happened: https:\/\/t.co\/n5snH1Cnsp<\/a><\/p>\n \u2014 Puck (@PuckNews) November 16, 2025<\/a><\/p>\n TMZ also dismissed claims made by Puck News, saying that OnlyFans CEO Keily Blair was \u201cdeep into talks\u201d with the music executive, reporting that sources said there was nothing \u201cdeep\u201d about it.<\/p>\n Reuters<\/a> has reported that OnlyFans made roughly $6.6billion in revenue last year, and in May claimed that the CEO was looking to make a sale.<\/p>\n Braun first rose to fame in 2008 after helping launch the career of a then-12-year-old Justin Bieber<\/a>, after seeing him performing on YouTube. He has since gone on to represent him for 15 years, and built a huge roster of clients including Demi Lovato<\/a>, Ariana Grande<\/a>, David Guetta<\/a>, Black Eyed Peas<\/a>, Ava Max<\/a> and Carly Rae Jepsen<\/a>.<\/p>\n He has made numerous headlines over the years after apparently denying Taylor Swift her masters\u2019 recordings<\/a>.<\/p>\n The feud between the two began in 2019 when he bought Swift\u2019s former record label Big Machine for $300 million (\u00a3227million)<\/a> through his investment group Ithaca Holdings. That purchase gave him control of the masters of Swift\u2019s first six albums, and the pop star called this outcome \u201cthe worst-case scenario\u201d. She also accused Braun of \u201cincessant, manipulative bullying\u201d<\/a>,\u00a0 and subsequently re-recorded four of the albums in \u201cTaylor\u2019s Versions\u201d.<\/p>\n In 2022, it was reported that the mogul had regrets about how he handled the sale of Taylor Swift\u2018s master recordings<\/a>. Earlier this year \u2013 after he officially retired from management <\/a>in June 2024 \u2013 Braun added that he feels \u201ca lot of guilt\u201d over the young artists he managed, and called the backlash he suffered over his Taylor Swift feud \u201cdeeply unfair\u201d.<\/a><\/p>\n