{"id":294831,"date":"2025-11-19T12:36:10","date_gmt":"2025-11-19T12:36:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/294831\/"},"modified":"2025-11-19T12:36:10","modified_gmt":"2025-11-19T12:36:10","slug":"thor-hushovd-on-uno-x-mobilitys-steady-rise-and-breakthrough-season","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/294831\/","title":{"rendered":"Thor Hushovd on Uno-X Mobility&#8217;s steady rise and breakthrough season"},"content":{"rendered":"<p>                        <img decoding=\"async\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/Kramon_240704_TdF_st6_07962--2-.jpg\" alt=\"Q&amp;A: Thor Hushovd on Uno-X Mobility's steady rise and breakthrough season\" loading=\"lazy\"\/><\/p>\n<p>                        <a class=\"article__category\" href=\"https:\/\/escapecollective.com\/tag\/news-and-racing\/\" rel=\"nofollow noopener\" target=\"_blank\">News &amp; Racing<\/a><\/p>\n<p class=\"article__sub-title\">The WorldTour beckons for the popular underdog men&#8217;s team. In this interview, the squad&#8217;s general manager tells Escape of the journey to this point and what lies ahead.<\/p>\n<p>                                <img decoding=\"async\" alt=\"Iain Treloar\" loading=\"lazy\" class=\"author__photo lazy \" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/Iain-Treloar-150x150.jpg\" width=\"99\" height=\"99\"\/><\/p>\n<p>Kramon, Cor Vos, Iain Treloar and Gruber Images<\/p>\n<p>For the Uno-X Mobility men\u2019s team, the 2025 season was an exciting one. Steadily developing from its roots last decade as a lowly Continental team, the Norwegian\/Danish outfit has been increasingly prominent; it became a ProTeam in 2021, launched a women\u2019s team in 2022 straight into the WorldTour, and made no secret of similar WorldTour ambitions for the men\u2019s squad from 2023 onwards, the same year that the team secured its first Tour de France wildcard entry.<\/p>\n<p>Over the last three years, the men\u2019s squad\u2019s Tour de France presence has been emblematic of its racing style more broadly: aggressive and cohesive. That follows through to its recruitment, which has seen big names (<a href=\"https:\/\/escapecollective.com\/after-15-years-and-98-wins-alexander-kristoff-is-finally-coming-home\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">like now-retired figurehead Alexander Kristoff<\/a>) come to the team and help raise it to the next level; other riders that came up in the Uno-X structure have returned after periods away (like Andreas Leknessund).<\/p>\n<p>And then there are the riders that have been with Uno-X throughout their careers, steadily developing in conjunction with the team: riders like Tobias Johannessen who was sixth at this year\u2019s Tour. Or Jonas Abrahamsen, who spent more than half of the 2024 Tour de France in breakaways and then <a href=\"https:\/\/escapecollective.com\/inside-an-uno-x-tour-stage-win-three-years-in-the-making\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">won the team\u2019s first Grand Tour stage this year<\/a>. Or S\u00f8ren W\u00e6renskjold, who <a href=\"https:\/\/escapecollective.com\/omloop-nieuwsblad-mens-report-waerenskjold-takes-biggest-win-by-far-in-unusual-mass-sprint-finale\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">won the team\u2019s first classic at Omloop Nieuwsblad<\/a> in March.\u00a0<\/p>\n<p><a class=\"kg-bookmark-container\" href=\"https:\/\/escapecollective.com\/inside-an-uno-x-tour-stage-win-three-years-in-the-making\/\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Inside an Uno-X Tour stage win, three years in the making<\/p>\n<p>One of the Tour\u2019s breakout stars finally got the breakaway win his team, Uno-X Mobility, has been chasing. And then things got teary.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/Z8D_2847-2.jpg\" alt=\"\" onerror=\"this.style.display = 'none'\"\/><\/a><\/p>\n<p>Those results, and many others over the three-year license cycle, <a href=\"https:\/\/escapecollective.com\/uno-x-mobility-poised-for-worldtour-promotion\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">proved enough to give the team enough points<\/a> to (probably) realise its WorldTour ambitions, pending final UCI approval and a few other question marks, for the 2026-2028 cycle.\u00a0<\/p>\n<p>Overseeing much of the team\u2019s progression has been Thor Hushovd, who was appointed general manager of Uno-X Mobility in 2024, with responsibility for both the men\u2019s and women\u2019s squads. Hushovd is something of a Norwegian cycling icon, with prominent results including the 2010 road world title (won in Geelong, Australia), 10 Tour de France stage wins, and two green jerseys at the Tour.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/CORVOS_00017606-140.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1333\"  \/>Hushovd wins a stage from the breakaway at the 2011 Tour de France.<\/p>\n<p>Hushovd caught up with Escape Collective on Monday from Milan, where he\u2019d spent Sunday night watching the Norwegian men\u2019s football team qualify for the World Cup with a shock 4-1 win over Italy. Given the Uno-X men\u2019s team\u2019s similar underdog journey to the big leagues, it seemed a fitting parallel. <\/p>\n<p>So, with Hushovd driving around Milan and trying not to get lost, we discussed the journey through the 2025 season, how being a men\u2019s WorldTeam for the first time will change things both in terms of rider and sponsor responsibility, and much more.\u00a0<\/p>\n<p>            This post is for paying subscribers only<br \/>\n            <a class=\"gh-btn\" data-portal=\"signup\" href=\"#\/portal\/signup\" style=\"color:#FF6F42\">Subscribe now<\/a><\/p>\n<p>Already have an account? <a data-portal=\"signin\" href=\"#\/portal\/signin\">Sign in<\/a><\/p>\n<p>                Did we do a good job with this story?<\/p>\n<p class=\"reactions\" data-post-id=\"691d38748c8888dc0e98521d\">\n                    \ud83d\udc4dYep<br \/>\n                    \ud83d\udc4eNope\n                <\/p>\n<p class=\"tags\">\n                        <a href=\"https:\/\/escapecollective.com\/tag\/news-and-racing\/\" title=\"News &amp; Racing\" class=\"tag tag-67a677ae0c7ad49bf4f293b3 news-and-racing\" rel=\"tag nofollow noopener\" target=\"_blank\">News &amp; Racing<\/a><br \/>\n                        <a href=\"https:\/\/escapecollective.com\/tag\/uno-x-mobility\/\" title=\"Uno-X Mobility\" class=\"tag tag-67a677ae0c7ad49bf4f295f3 uno-x-mobility\" rel=\"tag nofollow noopener\" target=\"_blank\">Uno-X Mobility<\/a><br \/>\n                        <a href=\"https:\/\/escapecollective.com\/tag\/thor-hushovd\/\" title=\"Thor Hushovd\" class=\"tag tag-691d389e8c8888dc0e985237 thor-hushovd\" rel=\"tag nofollow noopener\" target=\"_blank\">Thor Hushovd<\/a><br \/>\n                        <a href=\"https:\/\/escapecollective.com\/tag\/interviews\/\" title=\"Interviews\" class=\"tag tag-67a677ae0c7ad49bf4f29254 interviews\" rel=\"tag nofollow noopener\" target=\"_blank\">Interviews<\/a>\n                <\/p>\n","protected":false},"excerpt":{"rendered":"News &amp; Racing The WorldTour beckons for the popular underdog men&#8217;s team. In this interview, the squad&#8217;s general&hellip;\n","protected":false},"author":2,"featured_media":294832,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":{"0":"post-294831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-au","9":"tag-australia","10":"tag-cycling","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/294831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=294831"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/294831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/294832"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=294831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=294831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=294831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}