{"id":29784,"date":"2025-07-29T10:58:09","date_gmt":"2025-07-29T10:58:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/29784\/"},"modified":"2025-07-29T10:58:09","modified_gmt":"2025-07-29T10:58:09","slug":"simon-westlake-and-at-creative-perth-campaign-champions-the-human-touch-in-photography-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/29784\/","title":{"rendered":"Simon Westlake and AT Creative Perth campaign champions the human touch in photography \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    July 29 2025, 1:35 pm | BY Ricki Green | <a href=\"#comments\">1 Comment<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/RGB_Si-Eye_Mechanics.jpg\" alt=\"Simon Westlake and AT Creative Perth campaign champions the human touch in photography\"\/><\/p>\n<p>\t\t\t\t\t    \tAs AI image-generation tools continue to rise in popularity, award-winning Western Australian photographer <a href=\"https:\/\/simonwestlake.com.au\/\" rel=\"nofollow noopener\" target=\"_blank\">Simon Westlake<\/a> has teamed up with AT Creative to launch a provocative new campaign, AI vs SI EYE. The initiative is a timely reminder to both creatives and clients that the human eye \u2013 and the actual intelligence behind it \u2013 still has a distinct advantage over AI when it comes to capturing authenticity and the nuances of real life.<\/p>\n<p>\u00a0<\/p>\n<p>The campaign puts Westlake\u2019s skill and instinct as a photographer directly up against one of the most widely used AI image generators on the market. Using a selection of his favourite recent shots as reference, AT Creative Director Andrew Tinning \u2018briefed\u2019 Midjourney to recreate the same moments.<\/p>\n<p>\u201cThe results spoke for themselves,\u201d said Tinning. \u201cAside from the missing fingers and the occasional human body blending awkwardly into a car body, there was just no comparison. Simon\u2019s work captures the humanity, the emotion, and the unpredictability of the moment in a way AI simply can\u2019t replicate. So needless to say, there was one clear winner on the day.\u201d<\/p>\n<p>AI vs SI EYE will be showcased across Simon\u2019s social platforms and shared with clients and industry creatives to spark conversation around the role of human creativity in a rapidly changing digital landscape.<\/p>\n<p>\u201cThis isn\u2019t about dismissing AI,\u201d Westlake added. \u201cIt\u2019s a powerful tool and it has its place. But real photography has soul. It\u2019s about connection, timing, and seeing something that isn\u2019t immediately obvious.\u201d<\/p>\n<p>\u201cAnd that\u2019s the difference,\u201d said Tinning. \u201cAI can process, but only the human eye can truly see.\u201d<\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/RGB_Si-Eye_Drag-Queen.jpg\" alt=\"Simon Westlake and AT Creative Perth campaign champions the human touch in photography\"\/><br \/>\n\t\t\t\t\t\t\t    \t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/RGB_Si-Eye_Priest.jpg\" alt=\"Simon Westlake and AT Creative Perth campaign champions the human touch in photography\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"July 29 2025, 1:35 pm | BY Ricki Green | 1 Comment As AI image-generation tools continue to&hellip;\n","protected":false},"author":2,"featured_media":29785,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[449,458,459,64,63,460,134],"class_list":["post-29784","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-au","tag-australia","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/29784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=29784"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/29784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/29785"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=29784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=29784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=29784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}