{"id":30103,"date":"2025-07-29T13:57:11","date_gmt":"2025-07-29T13:57:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/30103\/"},"modified":"2025-07-29T13:57:11","modified_gmt":"2025-07-29T13:57:11","slug":"enough-apologies-how-japan-is-shaking-off-its-price-hike-phobia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/30103\/","title":{"rendered":"Enough apologies: How Japan is shaking off its price hike phobia"},"content":{"rendered":"<p>When Japanese ice pop maker Akagi Nyugyo raised its prices a meager \u00a510 in 2016, its somber-faced management appeared in a one-minute commercial, bowing silently in apology as a melancholy folk song lamented the inevitability of price hikes.<\/p>\n<p>Almost a decade later, the Saitama-based company has changed its tune \u2014 a tongue-in-cheek advertising campaign last year promised in a series of photos to bow successively deeper for each of its next three price hikes.<\/p>\n<p>The lighter-hearted spin comes as Japanese firms, after decades of deflation, find a rare moment that allows them to raise prices without triggering the intense public backlash that once made such moves taboo.<\/p>\n","protected":false},"excerpt":{"rendered":"When Japanese ice pop maker Akagi Nyugyo raised its prices a meager \u00a510 in 2016, its somber-faced management&hellip;\n","protected":false},"author":2,"featured_media":30104,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,63,99,21375,164,1295,5465,28586,4848],"class_list":["post-30103","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-au","tag-australia","tag-business","tag-consumer-spending","tag-economy","tag-food","tag-inflation","tag-japanese-economy","tag-wages"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/30103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=30103"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/30103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/30104"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=30103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=30103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=30103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}