Woolworths and M+C Saatchi have released a new TVC starring Alex Carey, the supermarket\u2019s cricket ambassador.<\/p>\n
The 30-second film, titled \u201cSummer of Cricket\u201d, takes viewers to a sun-drenched park hosting a classic summer gathering, complete with barbeque and a game of cricket.<\/p>\n
Narrated like a match, the \u201cWoolworths Park Test\u201d sees Carey arrive with a salad before he dons a baggy green cap and takes a swing.<\/p>\n
Alongside Carey, the film also features participants from Woolworths Cricket Blast, <\/a>\u00a0a program developed to teach children about the sport.<\/p>\n ADVERTISEMENT<\/p>\n A Woolworths spokesperson told Mumbrella that the supermarket\u2019s partnership with \u201cCricket Australia is fundamentally about celebrating the authentic spirit of the Aussie summer.<\/p>\n \u201cThis means fueling our athletes, from the grassroots to the national teams, with the best Australia-grown produce, meats, and bakery items.<\/p>\n \u201cOur campaign centres the story squarely on the ritual of Australian summer food culture: from the sizzling BBQ proteins to the abundance of beautiful, fresh fruit and veg for salads and snacks.\u201d<\/p>\n \u201cWe aren\u2019t just sponsoring cricket; we\u2019re providing the fresh fuel that powers the season, connecting our brand authentically to cricket from the home to the cricket pitch,\u201d they added.<\/p>\n<\/p>\n The TVC officially launched on November 21, and will run throughout the summer in 30, 15, 10 and 6-second formats. It is also airing on online video advertising channels.<\/p>\n Overall, the work is designed to highlight the supermarket\u2019s commitment to the sport, having recently\u00a0extended its partnership with Cricket Australia<\/a> by three years in early October, and solidify a connection between its food and the summer energy of cricket.<\/p>\n Visually, the film does this by giving equal precedence to the cricketing elements and Woolworths\u2019 food.<\/p>\n \u201cWe\u2019re excited to partner with Alex Carey to celebrate this incredibly exciting summer of cricket. Not only is he an Aussie wicket-keeping legend, but he\u2019s also a cricket dad to Louis and Clementine, who both play Woolworths Cricket Blast,\u201d Woolworths\u2019 head of community and sponsorships, Sarah De La Mare, said in a media release.<\/p>\n The cricket season officially kicked off on Friday with the season\u2019s first Ashes Test taking place in Perth.<\/p>\n