{"id":307250,"date":"2025-11-25T07:37:11","date_gmt":"2025-11-25T07:37:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/307250\/"},"modified":"2025-11-25T07:37:11","modified_gmt":"2025-11-25T07:37:11","slug":"its-been-a-rough-day-in-sydney","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/307250\/","title":{"rendered":"It’s been a rough day in Sydney"},"content":{"rendered":"

\"\"<\/p>\n

SCA has long prided itself on consistently capturing the all-important 25 to 54 demographic, its slogan for which is \u2018The Audience That Matters.\u2019<\/p>\n

So the irony isn\u2019t lost on Matthew O\u2019Reilly that, the way things currently stand, SCA\u2019s Sydney stations don\u2019t seem to matter all that much to the audience that matters.<\/p>\n

With 2DayFM and Triple M having both taken a hit in GfK Survey 7<\/a> \u2013 including share declines in both Breakfast shows \u2013 O\u2019Reilly \u2013 SCA\u2019s Head of Broadcast Content \u2013 admits it\u2019s been a rough day in the Harbour City.<\/p>\n

In his post-survey interview with Radioinfo\u2019s Steve Ahern, O\u2019Reilly says today\u2019s results are certainly not reflective of the effort put in by the local teams.<\/p>\n

\u201cI was there last week. I know how hard everyone is working, and that\u2019s probably what makes it tougher.\u201d<\/p>\n

O\u2019Reilly says recent strategy meetings were held to determine the way forward.<\/p>\n

\u201cA couple of tweaks have been made out of that which we haven\u2019t got on air yet, or have only recently got on air, but won\u2019t be part of this book,\u201d says O\u2019Reilly.<\/p>\n

\u201cWe\u2019ve got initiatives we\u2019re going to roll out. We just need to keep working hard, and I\u2019m talking about both Sydney stations there.\u201d<\/p>\n

\u201cWe\u2019ve just got to hang in there and keep working hard enough for it to turn in our direction.\u201d<\/p>\n

What\u2019s pleasing is Triple M\u2019s #1 result in both Brisbane and Adelaide.<\/p>\n

Asked about the formula for winning in those markets, O\u2019Reilly points to a unique music format, backed by a strong heritage.<\/p>\n

\u201cWe\u2019ve kind of evolved the strategy of Triple M in recent years to be more a Good Times, Greatest Hits station and that\u2019s really paying off, particularly in the Adelaide and Brisbane markets.\u201d<\/p>\n

O\u2019Reilly notes that Triple M also has a \u2018clear lane\u2019 in those markets. Right now, for example, Triple M Adelaide doesn\u2019t have a Gold or Smooth competitor to worry about on the FM band.<\/p>\n

With The Fox team of Fifi, Fev & Nick now Melbourne\u2019s #2 FM Breakfast show, O\u2019Reilly says \u201cI think that the secret for them is just how hard working they are. They have so many events and activations.\u201d<\/p>\n

\u201cThere wouldn\u2019t be a week go by where they\u2019re not out of the studio.\u201d<\/p>\n

Finally, on the technical issues affecting the streaming of SCA stations via Google smart speakers, O\u2019Reilly says \u201cWe have had a bit of audience feedback. I know our tech team is working with Google on getting that fixed ASAP.\u201d<\/p>\n

\u201cI believe it will be resolved soon.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"SCA has long prided itself on consistently capturing the all-important 25 to 54 demographic, its slogan for which…\n","protected":false},"author":2,"featured_media":307251,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":{"0":"post-307250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/307250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=307250"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/307250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/307251"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=307250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=307250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=307250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}