The Brisbane Broncos have launched a bold new Club identity, putting Brisbane at the forefront and marking the first makeover of the iconic brand in more than 20 years.<\/p>\n
\n 599″, “>809”, “>959″]”
\n data-eqio-prefix=”video-post-screen”
\n ref=”root”
\n ><\/p>\n
\n
\n Up Next
\n
\n
<\/p>\n
\n
\n \/
\n
\n <\/p>\n
\n
\n
\n
<\/p>\n
<\/p>\n
\n
\n
\n
\n Replay
\n
\n
\n
\n
\n
\n Play Next
\n
\n
\n <\/p>\n
<\/p>\n
<\/p>\n
We Charge On | Brisbane Broncos Official Rebrand Launch<\/p>\n
The modern new logo features the iconic Bronco, forward-facing, at its heart, a shield nodding to the original 1988 logo, and the Brisbane River flowing through the mark.<\/p>\n
It officially retires the outgoing logo, fittingly \u2013 in the wake of the Club\u2019s historic double Premiership year. Ironically, the outgoing logo was last updated following the 2006 Broncos Premiership season.<\/p>\n
Signage at the Broncos\u2019 Red Hill headquarters, billboards across Queensland and even the famous Brisbane letters at Southbank have been updated to showcase the modern new look – only the third in the Club\u2019s 38-year history.<\/p>\n
The rebrand also introduces a powerful new battle cry for the next era \u2013\u00a0We Charge On\u00a0\u2013 a statement of ambition that places Brisbane on the national and international stage.<\/p>\n
\u201cThis is more than just a logo – it\u2019s a statement of who we are, where we\u2019re from and importantly, where we\u2019re headed,\u201d said CEO Dave Donaghy.<\/p>\n
\n
\n
\n
\n
\n
<\/p>\n
It honours our past, celebrates our city, and positions us for the next generation, making us recognizable globally as we move towards Brisbane 2032 and as the NRL expands overseas.<\/p>\n
\n\t
\n\t\tDave Donaghy
\n\t\tBrisbane Broncos CEO
\n\t
<\/p>\n
\u201cWe\u2019d be doing the Club, our Members and fans a disservice if we didn\u2019t prepare for the broader opportunities in front of us.<\/p>\n
\u201cAnd what a way for our old logo to bow out, having been part of some of the Club\u2019s greatest moments, including the history that was made this year.\u201d<\/p>\n
Developed with global brand agency,\u00a0DDB Group,\u00a0the rebrand follows 18 months of consultation with players, staff, member groups and sponsors.<\/p>\n
A stirring brand video, narrated by rugby league legend Ray \u2018Rabs\u2019 Warren will be released across Broncos channels, capturing the Club\u2019s journey, values and vision for the future.<\/p>\n
NRL Head Coach Michael Maguire said the design speaks deeply to the Broncos\u2019 legacy.<\/p>\n
\u201cFor myself it\u2019s about building on the history,\u201d Maguire said.<\/p>\n
\u201cThere\u2019s a lot of meaning to the new logo when you dig a little deeper, there\u2019s a great storyline that is told.<\/p>\n
\u201cYou can\u2019t stand still you\u2019ve got to keep moving forward, and we have an exciting group.<\/p>\n
\u201cI feel we\u2019re at the infancy of what we can go towards but it\u2019s going to take everyone to be able to do that and charging on is a big part of it.\u201d<\/p>\n
Launch activities stretch from Brisbane to the Club\u2019s regional heartland in Roma.<\/p>\n
A giant new Broncos logo has been installed on the field at Red Hill overnight.<\/p>\n
The first baby born in the new Broncos era at Mater Hospital in South Brisbane will also be honoured as part of the celebrations.<\/p>\n
Broncos \u2018superfan\u2019 Cameron Smith will team up with Adam Reynolds, Kotoni Staggs and Jesse Arthars at today\u2019s Australian PGA Celebrity ProAm at the Royal Queensland Golf Club, adding star power to the historic days.<\/p>\n
In Roma, both the NRL and NRLW premiership trophies have arrived on the\u00a0Broncos Trophy Tour, Driven by Kia Tasman.<\/p>\n
Club Legends and former skippers Allan Langer and Alex Glenn will headline a Community breakfast at the Roma Saleyards, along with school visits and a XXXX \u201cTrophies On Tap\u201d event in the evening.<\/p>\n
The rebrand also unveils the new 2026 home and away jerseys, including a refreshed, navy Cyril Connell tribute strip, honouring the roots of rugby league in Queensland and a Club icon.<\/p>\n
Already, 50,000 Broncos members have signed on for season 2026, a powerful testament to the Broncos\u2019 enduring connection with its supporters.<\/p>\n","protected":false},"excerpt":{"rendered":"The Brisbane Broncos have launched a bold new Club identity, putting Brisbane at the forefront and marking the…\n","protected":false},"author":2,"featured_media":308593,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,44,41,39,42,40],"class_list":{"0":"post-308592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"tag-headlines","9":"tag-news","10":"tag-top-news","11":"tag-top-stories","12":"tag-topnews","13":"tag-topstories"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/308592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=308592"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/308592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/308593"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=308592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=308592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=308592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}