{"id":309020,"date":"2025-11-26T02:51:18","date_gmt":"2025-11-26T02:51:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/309020\/"},"modified":"2025-11-26T02:51:18","modified_gmt":"2025-11-26T02:51:18","slug":"my-five-year-campaign-to-make-a-pro-cyclists-nickname-stick","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/309020\/","title":{"rendered":"My five-year campaign to make a pro cyclist\u2019s nickname stick"},"content":{"rendered":"<p>                        <img decoding=\"async\"   src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/Kristoff-Stallion-2.jpg\" alt=\"My five-year campaign to make a pro cyclist\u2019s nickname stick\" loading=\"lazy\"\/><\/p>\n<p>                        <a class=\"article__category\" href=\"https:\/\/escapecollective.com\/tag\/culture\/\" rel=\"nofollow noopener\" target=\"_blank\">Culture<\/a><\/p>\n<p class=\"article__sub-title\">The evolution of \u2018the Stavanger Stallion\u2019\u00a0\u2013 from a single tweet to his retirement present.\u00a0<\/p>\n<p>                                <img decoding=\"async\" alt=\"Iain Treloar\" loading=\"lazy\" class=\"author__photo lazy \" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/Iain-Treloar-150x150.jpg\" width=\"99\" height=\"99\"\/><\/p>\n<p>At the Rouleur Live cycling show a couple of weeks back, a bow was tied on the 2025 season. Luminaries from the cycling world, exhibitors and industry figures descended on a brewery in London to look at pretty bikes, listen to speakers and mingle. One of those speakers, enjoying the early first days of his retirement, was the Norwegian sprinter and classics star Alexander Kristoff.<\/p>\n<p>In a touching moment up on the stage, he was presented with a farewell present from team Uno-X Mobility\u2019s bike sponsor, Ridley: a custom-painted bike to take him into retirement, covered with little details referencing his illustrious career. A Norwegian flag on the back of the seat tube, names of races he won, a colour-scheme matching his personal Lamborghini. And on the top tube, in pride of place, was his name next to a little picture of a rearing stallion.\u00a0<\/p>\n<p>On the Ridley website, <a href=\"https:\/\/www.ridley-bikes.com\/en_AU\/news\/article\/146624?ref=escapecollective.com\" rel=\"nofollow noopener\" target=\"_blank\">a little photoset<\/a> was published to showcase this lovely bike and all the thoughtful details that had been included. One subheading, next to the picture of his name and the horse motif, read \u201cThe Stavanger Stallion: Kristoff&#8217;s nickname is \u2018The Stavanger Stallion\u2019. That&#8217;s why we added a stallion alongside his name.\u201d\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-26-at-11.41.27---am.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1758\" height=\"587\"  \/><\/p>\n<p>Checks out. But where did that nickname come from? What is its origin story? Does he like it?\u00a0<\/p>\n<p>Luckily, we are uniquely placed to answer all of those questions. Let\u2019s get stuck in.\u00a0\u00a0\u00a0<\/p>\n<p>The origin of the species<\/p>\n<p>Cast your mind back to mid-2020. It was, I think it\u2019s fair to say, a messier time for most of us. The pandemic forced the world indoors, where we spent too much time staring at our little screens and going ever so slightly stir-crazy. Bike racing was still happening, albeit a bit less so; the Tour de France began at the end of August, kicking off with a rain-affected stage in Nice. The victor that day\u00a0\u2013 and wearer of the COVID Tour\u2019s first yellow jersey \u2013 was Alexander Kristoff.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/11\/85C_4113-1.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"1333\"  \/><\/p>\n<p>On the other side of the world I watched on with excitement, because I liked Kristoff quite a lot, specifically because of a <a href=\"https:\/\/www.tv2.no\/video\/underholdning\/alexander-kristoff-viser-frem-luksushjemmet-thi\/20165356?ref=escapecollective.com\" rel=\"nofollow noopener\" target=\"_blank\">2017 Norwegian TV clip<\/a> I\u2019d come across where he gave a MTV Cribs-style tour of his lovely new house in Stavanger. When the camera crew and presenter reached the bedroom, Kristoff turned around and dropped into English to say \u201cthis is where the magic happens\u201d.\u00a0<\/p>\n<p>I lobbed that fact into the Twitter ether, wrote that it was a \u201cmemorable TV moment for the Stavanger Stallion\u201d\u00a0\u2013\u00a0something about the alliteration struck a chord\u00a0\u2013\u00a0and prepared to move on with my life. But a seed was planted.\u00a0<\/p>\n<p>            This post is for paying subscribers only<br \/>\n            <a class=\"gh-btn\" data-portal=\"signup\" href=\"#\/portal\/signup\" style=\"color:#FF6F42\">Subscribe now<\/a><\/p>\n<p>Already have an account? <a data-portal=\"signin\" href=\"#\/portal\/signin\">Sign in<\/a><\/p>\n<p>                Did we do a good job with this story?<\/p>\n<p class=\"reactions\" data-post-id=\"69264c545b7726183ba0ede0\">\n                    \ud83d\udc4dYep<br \/>\n                    \ud83d\udc4eNope\n                <\/p>\n<p class=\"tags\">\n                        <a href=\"https:\/\/escapecollective.com\/tag\/culture\/\" title=\"Culture\" class=\"tag tag-67a677ae0c7ad49bf4f2910d culture\" rel=\"tag nofollow noopener\" target=\"_blank\">Culture<\/a><br \/>\n                        <a href=\"https:\/\/escapecollective.com\/tag\/kristoff-korner\/\" title=\"Kristoff Korner\" class=\"tag tag-67a677ae0c7ad49bf4f292c9 kristoff-korner\" rel=\"tag nofollow noopener\" target=\"_blank\">Kristoff Korner<\/a><br \/>\n                        <a href=\"https:\/\/escapecollective.com\/tag\/alexander-kristoff\/\" title=\"Alexander Kristoff\" class=\"tag tag-67a677ae0c7ad49bf4f28fec alexander-kristoff\" rel=\"tag nofollow noopener\" target=\"_blank\">Alexander Kristoff<\/a>\n                <\/p>\n","protected":false},"excerpt":{"rendered":"Culture The evolution of \u2018the Stavanger Stallion\u2019\u00a0\u2013 from a single tweet to his retirement present.\u00a0 At the Rouleur&hellip;\n","protected":false},"author":2,"featured_media":309021,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":{"0":"post-309020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-au","9":"tag-australia","10":"tag-cycling","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/309020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=309020"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/309020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/309021"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=309020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=309020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=309020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}