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Leading PR, marketing, and sponsorship agency Sports Impact has announced the expansion of its long-standing partnership with Wilson Golf to a global remit.<\/p>\n
Under the new agreement, Sports Impact will manage the communication and media relations, plus advise on advertising activity and distribution for Wilson Golf in the United States and Australia, extending its role beyond Europe as the iconic brand continues to build on its strong global momentum.<\/p>\n
The relationship between Sports Impact and Wilson Golf spans more than three decades, with the agency representing the brand in the UK and Ireland through numerous Major Championship victories, including those of Padraig Harrington and Paul Lawrie. Following the successful expansion of the partnership into Scandinavia last year, Wilson Golf has now appointed Sports Impact to oversee its representation in both North America and Australasia.<\/p>\n
\u201cSports Impact and Wilson share a long-standing partnership that has been instrumental in shaping the brand\u2019s success,\u201d said Markus Mccaine, Director of Global Marketing at Wilson Golf. \u201cThe expertise and proven results delivered by the Sports Impact team made the decision to expand our collaboration an easy one. We\u2019ve seen the impact of their work with other clients in the U.S. and more recently in Australia, and we\u2019re excited to harness that experience to continue driving Wilson Golf forward,\u201d he added.<\/p>\n
Sports Impact has a strong track record of managing global golf brands, with a U.S. client roster that includes Galvin Green, Duca del Cosma, and Motocaddy. The agency\u2019s recent work in Australia has also drawn industry recognition for its effective brand storytelling and market execution.<\/p>\n
\u201cWe\u2019re delighted to expand our working relationship with Wilson Golf to include America and Australia and we\u2019re looking forward to getting to work straight away,\u201d said Adam Smith, Chief Operating Officer at Sports Impact. \u201cOur team understands the nuances of working across regions and knows what it takes to make brands resonate globally and the results we produce for our clients speak for themselves. We\u2019re grateful to Wilson for their continued trust and look forward to helping drive another exciting phase of growth,\u201d he added.<\/p>\n
Sports Impact specialises in golf while extending its expertise to football, cricket, rugby, tennis, skiing and sports book publishing. The agency crafts carefully thought-out strategies, as well as advising on tactical advertising and cost-effective sponsorships to deliver standout exposure.<\/p>\n
Among the brands and venues represented by Sports Impact are Brand Fusion International, Duca del Cosma, Galvin Green, Golf\u2019s Greatest Holes, KBS, Meldrum House, Motocaddy, Murrayshall, New Balance Golf, Prostate Cancer UK, SOL Golf, Sun Mountain and Wilson Golf.<\/p>\n